La Niña is not terrible Emma Warm Winter Action delivered the first electric car of winter

Perhaps many people need the first electric car in winter than the first cup of milk tea in winter.

This year is la Niña's year, and the cold weather brought by the cold tide has caused trouble for travel. In November this year, Emma Warm Winter Campaign kicked off across the country. In the cold winter, Emma carried out activities through offline terminal stores, and sent warm benefits to consumers across the country through large-scale car purchase discounts and gifts, professional vehicle maintenance and overhaul, and won the welcome and praise of consumers.

This year, Emma has made frequent moves to upgrade its products and services. First of all, in view of the difficulty of electric vehicle endurance and battery safety, the engine MAX system and firewall 2.0 system were launched to the market to achieve the ultimate experience of "100 kilometers without charging", breaking the calm of the electric two-wheeler market, and then providing consumers with a more extreme shopping experience by upgrading pre-sales and after-sales service.

Driven by Emma, the entire electric two-wheeler industry has accelerated towards standardization. In 2021, Emma led the drafting of two major standards: "Technical Specifications for 100 Kilometer Endurance of Electric Bicycles" and "Specifications for The After-sales Service Timeliness of Electric Bicycles". Through the industry's "full life cycle" service model, it provides consumers with the "gold standard".

On November 24th, Emma participated in the Milan International Motor Show, and the world-renowned motorcycle exhibition EICMA Milan International Motor Show shined, showing international friends that China's intelligent manufacturing was laid for the next step into the international market.

Choose your first electric car in winter

Winter is a period of frequent failures of electric two-wheelers, and how to choose a good electric two-wheeler is very important. In China, there are more than 100 brands of electric two-wheelers in the current market, with prices ranging from 100 yuan to 1,000 yuan, and under the acceleration of the new national standard, product quality has become an important criterion for choosing electric two-wheelers.

This year, Emma launched its self-developed "100 km no charging" engine MAX energy fusion system to the market, challenging the range of traditional electric two-wheelers. The system is equipped with a number of core technologies such as high-efficiency motors, anti-aging graphene batteries, SDS patented intelligent power systems, and CES patented brake energy recovery systems. On CCTV's "Consumer Proposition" program, the Emma A500 equipped with the engine MAX has a cruising range of up to 126.4 kilometers.

In order to ensure the safety of the use of electric two-wheelers, Emma has launched an exclusive firewall 2.0 system, which can monitor the control circuit in real time, with six major protection functions, active power failure, overcurrent protection, static charging loop protection, short circuit protection, overcharge protection, temperature protection, greatly reducing the risk of spontaneous battery combustion.

Electric two-wheeler endurance improvement and battery safety protection is of great significance, in the past due to the lack of electric two-wheeler mileage, battery efficiency is relatively low, many electric two-wheelers have been modified, assembled, there are great safety risks. Many cities have begun to strictly correct illegal acts such as illegal modification of electric bicycles and changes to the external structure of vehicles on the road.

Therefore, emma's "100 km no charging" electric two-wheeler came out, directly hit the user's pain points, provided them with more choices, and also transformed the marketing focus of the entire electric two-wheeler market from price competition to quality competition.

Will "walk" the ceiling service

In addition to being able to buy high-quality electric two-wheelers, Emma's after-sales service may be called the ceiling of the industry.

Entering November, Emma brought the winter car purchase gospel to consumers through the Warm Winter Campaign, and the new electric vehicle equipped with the engine MAX naturally entered the ranks of activities. Emma's warm winter action this year has upgraded the intensity of activities, and in different offline activity stores, Emma has brought tangible benefits to consumers.

For example, Emma Repair Car has always been one of the more representative after-sales service brands in the industry, and it is also the "main front" of the "Warm Winter" action. This year, Emma led the drafting of the "Electric Bicycle After-sales Service Timeliness Specification", which stipulates the process and requirements of the after-sales service of electric bicycles, which is divided into three levels. Among them, the first level requires 1 minute to take orders, 3 minutes to contact, 3 km within 30 minutes to arrive (due to rain and snow bad weather, network problems, holidays and other reasons the statute of limitations will be reduced), each more than 1 km in 10 minutes to arrive, guide the electric bicycle after-sales service standard upgrades, to provide users with a more convenient service experience.

In July, Emma Repair was officially upgraded to iema car service, launched the "full life cycle" service model, and created a one-stop service platform covering the needs of users to buy a car, rent a car, change electricity, charge, maintain, repair, and change cars.

In this year's warm winter action, professional vehicle maintenance, overhaul, in addition to the owner can enjoy free inspection in the store, free maintenance in the store, free car washing in the store and other services, but also can enjoy the free service initiated by Emma throughout the country into the community activities - the majority of electric vehicle users can enjoy high-quality maintenance services at the doorstep of their homes.

In order to accelerate the full implementation of the new national standard, Emma also carried out activities such as old for new and discount repurchase in this activity. For old car replacement users, if the upgrade and purchase of Emma engine MAX can save up to 1000 yuan, Emma original battery replacement only needs half price; for new car users, as long as they buy Emma engine MAX series during the "Warm Winter Action", they can get a free "Ma Shangbao", lose the car package compensation, ride worry-free.

During the Warm Winter Campaign, Emma successfully set off a nationwide car buying boom: according to feedback from front-line dealers, a community event can sometimes sell dozens of cars.

Online interaction, cross-border cooperation

In addition to the large-scale offline activities, Emma, as the leading brand of new retail in the industry, took the lead in launching digital marketing, fully settled in jd.com, Tmall, Suning Tesco, Pinduoduo and other e-commerce platforms, and also entered live broadcast platforms such as Douyin and Kuaishou to carry goods. With the help of online traffic entrance, online and offline collaborative sales are realized, providing users with a more diversified and convenient shopping experience.

In addition to e-commerce with goods, Emma cooperated with the "Extreme Challenge Treasure Line 2 - Green Water and Green Mountains Public Welfare Season" program, and many celebrity guests rode the Emma A500 equipped with the engine MAX system to challenge the limits together, explore the treasures of landscapes, cultural treasures, character treasures and spiritual treasures in many parts of the country, and visit beautiful mountains and folk culture. As the designated product of the program, Emma Electric Vehicle brings the audience the most intuitive riding experience, and closes the distance with the young audience with a low-carbon travel solution of 100 kilometers of 1 kWh electricity. In addition, Emma also cooperates with cross-border brands to achieve traffic superposition.

In order to further expand its influence on social platforms and integrate into the young and fashionable social circle, the official Weibo of Emma Electric Vehicle has grown rapidly in just two years through a variety of interactive games, and has accumulated 2.95 million fan users. On the grass planting platform Xiaohongshu, there are more than 3,000 notes about Emma's electric vehicles.

Through online and offline collaborative marketing, Emma provides users with a more diversified and convenient shopping experience.

Debut at sea to start the journey of globalization

China is a big country in cycling, has a broad market space, Emma through research and development, production, sales of multi-point efforts, from the competition to stand out, this year, Emma together with the China Council for the Promotion of International Trade Business Industry Committee, China Institute of Standardization has issued the "electric bicycle 100 km endurance technical specifications", "electric bicycle after-sales service timeliness specifications", has become the gold standard of the two industries, for the brand in the transformation and exploration period undoubtedly has an important reference value.

For high-quality Chinese brands, entering the global market is a sea of stars. Since the outbreak of the epidemic, European and American countries have advocated green travel, both low-carbon environmental protection, but also can China's bicycle exports soared, electric moped category not only combined the advantages of bicycles, but also brought driving pleasure, riding convenience, has become a consumer outlet in overseas markets.

In 2021, Emma is frequently moving in the international market.

In the first half of this year, AIMA Technology International Business Department actively promoted the global market, increased the introduction of international business talents, and formed a business team; in response to the needs of global bicycles, scooters and other user groups, the company set up a micro-travel business center for overseas markets, and incubated seven categories of products such as electric skateboards and electric folding.

In order to expand overseas markets, Emma has participated in international exhibitions three times this year. In May this year, Emma participated in the 30th China International Bicycle Exhibition, and on the global stage where international brands gathered, Emma, as a leading brand in the electric two-wheeler industry, unveiled a variety of products to show global users China's intelligent manufacturing.

Then to the China-ASEAN Expo in September, Emma once again appeared on the international stage, allowing many countries to see the scientific and technological power from China, and showing everyone the charm of China's electric two-wheelers. In addition to appearing in major exhibitions, Emma has always insisted on exploring the different needs of products in the international market, and a variety of independent export models have been favored by overseas customers.

On November 24 this year, the world-renowned motorcycle exhibition EICMA Milan International Motor Show returned to the grand opening after a one-year delay due to the epidemic. This year's Milan exhibition, the strong appearance of the "Chinese Legion" represented by Emma, during the exhibition, Aima saber-toothed tiger X613, N600 and other explosive models and other cutting-edge consumer products, attracted many foreign merchants to stop.

Whether it is the rich layout and intelligent manufacturing of products, or the full life cycle service and five-star service quality, Emma has achieved a leading position in the electric two-wheeler industry, providing confidence to win the global market. With the help of the trend of globalization, Emma has accumulated sufficient energy and begun to write a new chapter in overseas markets. Text/Lamp

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