What does China's high-speed rail stand for? Represents the perfect combination of speed and quality;
What does Capri Art Paint & Soft Decoration stand for? It represents the concept of Italian perfect living lifestyle and represents a yearning for Italian slow life.
Today, when China's high-speed rail is combined with the Kabury brand, what kind of spark will collide? We are blessed to witness!
Head caption: A special high-speed train named by Kaberly Art Paint and Soft Decoration docked at the platform of Guangzhou South Railway Station
On the morning of December 9th, the high-speed rail special train named by Kabury Art Paint and Soft Decoration was successfully launched at Guangzhou South Railway Station, officially opening a new era of high-speed rail communication and a new journey of brand upgrading.
Su Jie, leader of Huatie Media, Wang Hui, general manager of Kabaili Art Coatings, Zhang Chengran, director of supply chain, Lu Tiehui, director of Internet technology, Wang Yunque, brand director, Wang Dong, marketing director, Zhang Teng, director of marketing, Lin Weiyong, director of curtain business department, and other media guests from all walks of life gathered at the launch ceremony to witness another major initiative of the Kabaili brand.
Wang Hui, General Manager of Kaberia Art Paint, delivered a speech at the launch ceremony
"This is the first time that Kaberly has combined new IP elements with the lifestyle of specific people to display on the train, using high-speed rail as a medium to further enhance the popularity and reputation of the Kabury brand." Wang Hui said in his speech at the launch ceremony: "I believe that with the departure of the Capri naming high-speed rail train, it not only carries a large number of passengers, but also a mobile carrier that shows the brand image of Kabury, opening up a new channel for High-speed Development for Kabury!" ”
At the launch ceremony, Wang Hui and Su Jie, the leader of Huatie Media, unveiled the high-speed rail title train printed with "Kabury Art Paint and Soft Decoration", and jointly cut the ribbon for the debut of the Kabury high-speed rail train with Zhang Chengran, Marketing Director Wang Dong and Marketing Director Zhang Teng, and exchanged commemorative gifts with Huatie Media on behalf of Kabury.
Unveiling, ribbon cutting and exchanging gifts
With the successful debut of the "Design a Better Life" high-speed rail title train of Kabury, it means that The brand image of Kabury will set sail in the high-speed rail lines of major cities, and it also announces that Kabury will be fully integrated with the era of high-speed rail.
The high-speed rail naming special train does not mean that there is only a fixed number of trains and a line, but has a wider coverage.
Wang Hui, General Manager of Capberia Art Coatings
It is understood that the high-speed rail named by Kabaili is specially listed as "Harmony CRH380B high-speed rail EMU", which will cover multiple trains and corresponding trains of many high-speed rail lines such as Beijing-Guangzhou Line, Shanghai-Kunming Line, Shanghai-Hanrong Line, etc., connecting more than 60 cities in Guangzhou, Shenzhen, Guiyang, Kunming, Hangzhou, Shanghai, Xiamen, Nanjing, Zhengzhou, Lanzhou, Tianjin, Shenyang, Wuhan and other cities across the country, deeply covering the core areas of north and south China and important tourist sources in China.
Applauded the debut of the high-speed rail special train named by Kabury Art Paint and Soft Decoration
"The high-speed rail has a large number of passengers, large mobility, and wide dissemination of information, which have a profound impact on the economic development forms of countries and regions, and pave a green channel for enterprises to expand their brand influence." For the significance of choosing the name of the high-speed rail train, Wang Hui said: By relying on the all-media form for all-round and three-dimensional publicity, it will bring multi-level voice enhancement and broader influence to the brand.
It is understood that in addition to the body color stickers, the brand exposure scene of the high-speed rail title train also includes multiple locations inside the carriage, such as brand canopy, head stickers, table stickers, creative stickers, interior door stickers, exterior door stickers and posters, etc. At the same time, the brand naming information will be broadcast by voice to achieve a comprehensive three-dimensional brand image display.
Inside the title high-speed rail special train, the brand image of Kabury Art Paint and Soft Decoration can be seen everywhere
It is precisely because there is more room for development that The caption of the high-speed rail train is not limited to a simple naming and brand exposure, but also adds a fresher way of playing.
Different from the traditional high-speed rail marketing model, Kabali has created a "design a better life" online and offline interactive area on the high-speed rail this time, mainly based on the hand-painted surface of Kabury's new peacock IP, focusing on five different crowd positioning of "single nobleman", "you nong and me", "chai rice oil salt", "home has a god beast", "a big family", combining Capberly's full line of formaldehyde products with lifestyle, and generating emotional resonance with consumers, showing that Kabaerly has always given the home space a soul with good design and good products. It is in line with the demands of contemporary home life to return to the natural essence and humanistic spirit, meet the needs of the owners for a better life, and truly "design a better life" for the owners.
Hand-painted surface of Cadbury's new Peacock IP
The Cadbury "Design a Better Life" online interactive event will last for six months, and the interactive H5 activity QR code entrance will be posted inside each carriage, passengers can leave a message "The Good Life in Their Hearts" and upload their own photos, and the top participants will have the opportunity to win the highest 4999 yuan grand prize every month.
Up to now, Kaberly has 1300+ terminal stores, serving more than 1.2 million+ consumer families. In 2021, Cadbury has made great efforts in products, marketing and services, not only developing a formaldehyde anti-virus clean taste wall membrane, launching the "Van Gogh Color Series" and "Lifestyle Series", but also attracting the perception of the head brand of Art Paint through "big-handed" brand marketing, empowering channels and terminals through "good service", and promoting the digitalization and information transformation of enterprises.
With the "Kabury Art Paint Soft" high-speed rail special train slowly driving out of the platform and starting from a better life, the high-speed running "Kabury Art Paint Soft" high-speed rail train carries not only the speed and breadth of high-speed high-speed rail, but also an expectation and yearning for a better life.