The 2021 Golden Touch Award is an authoritative award for business and marketing innovation under the guidance of the China Advertisers Association and co-sponsored by TopMarketing and VC-Marketing, which is committed to selecting outstanding cutting-edge cases, works, companies and characters in the field of "digitalization, rejuvenation and new consumption" to be identified and commended.
With the outstanding entertainment marketing case of "Original Legend - Original, Classic retro", The Game of Greed won the Silver Award of "2021 Golden Touch Awards • Brand Entertainment Marketing Award".
Greedy game has been committed to users to find the young you greedy and unremitting efforts, in order to cope with the fierce competition in the legendary market, greedy game through the category limitations, successfully create a new classic legendary IP.
After comprehensive analysis and screening of product audiences, celebrity hot search rankings and game user voting, "Original Legend" finally adopted the cross-circle layer endorsement mode to make a breakthrough, and used integrated marketing to achieve efficient and accurate advertising delivery.
Facts have also proved the correctness and wisdom of this move, and the classic retro style of "Original Legends" has won the love and recognition of many players for this series of novel marketing methods and products.
At the launch ceremony, Ms. Wu Xuan, co-founder of Greedy Game, won the "2021 Golden Touchpoint Annual Leader" award.
Ms. Wu Xuan has 8 years of experience in the Internet game industry, leading the game operation team to achieve counter-market growth for three consecutive years in a complex market environment, which has greatly expanded the influence and market value of the products in the game industry.
She began to set up a professional Internet promotion and marketing team with playful characteristics, and has successfully signed a number of star artists such as Liu Yifei, Naza, Feng Xiaogang, Zhang Tianai, Zhen Zidan, Chen Xiaochun, Gu Tianle, etc., and has bred "original legends", "blood combination", "super blue moon" and other national marketing cases.
Under the influence of the epidemic, the game industry is facing new challenges, for which Ms. Wu Xuan proposed "business innovation of technological change, intelligent application in the data age, and IP innovation growth in the future", and made the two-wheel drive of "technology + data" into a sword to better meet the challenges of the future.