Which two cities have been most discussed among the new generation of young people in recent years?
You can say without thinking that it is Beijing and Shanghai.
Discussions about Beijing and Shanghai have skyrocketed in the past two years, with Beijingers working in Shanghai liking and falling in love with Shanghai, and Shanghainese working in Beijing complaining about Beijing's "soil."
Now there are also migrant workers from other places participating in the competition between the two first-tier cities.
Why?
In fact, it is because more and more small partners are moving from Beijing to Shanghai, including most of the fashion practitioners. According to incomplete statistics, half of the "new Shanghai drift" is drifting from the north.
It can be said that landlords in Shanghai are waiting for the influx of young people, and young souls can only watch the rent rise but can only be anxious.
Between the two cities of Beijing and Shanghai, there is also such a "city strange phenomenon".
Whether you're in an elegant and serious art museum or a dirty street stall with a strong pyrotechnic atmosphere, you can always hear some young people arguing fiercely about which city in Shanghai and Beijing is slightly better, where the café is the best to drink, and where it is more suitable for punching.
The excellent photo spot for bloggers has gradually changed from Sanlitun in Beijing to Wukang Road in Shanghai.
If you have a friend in the fashion industry, she may be a fashion editor, stylist or a brand publicist, you wonder how she in the circle of friends in Shanghai is a little different from the one you see in Beijing?
It turned out that she had just gone to an event or a show, and she quickly located herself at an event in Shanghai, flew back to Beijing a few hours later, and became the usual person you see her.
So what makes there such a big gap between young people living between the two cities?
In this issue, we have invited some fashion practitioners who often shuttle between Beijing and Shanghai to talk about the differences between fashion practitioners between the two cities from the aspects of aesthetics, dress, culture, and work style.
Dream architect
Native of Beijing
Q1: Working with Base's fashion practitioners in Beijing or Shanghai, what do you think is the most different?
People in the fashion circle are actually collectively Shanghainized, working and living according to Shanghai's standards, and our final social bottom line is to refuse to meet and hug (if you are not a foreigner).
Q2: Although I have been working in Shanghai for more than half a year, what is the reason for my decision to develop in Beijing?
As an indigenous beijing native, the cost of urban relocation is too high. If you want to go to Shanghai, it is indeed a good choice for young people, which we call homeopathic growth. (Oh, if only I were ten years younger, or fifteen years old).)
Q3: As a Beijinger, to be honest, would you envy Shanghai?
Envy!
In Beijing: I don't think life can work, life thinks I can't.
In Shanghai: I feel that there is hope in life, and life feels that I have hope.
Q4: Is there a moment when you want to escape Beijing and go to Shanghai?
At a certain moment at work, I feel that Beijing will only give you a clear view of empty pockets and talents. And the moon in Shanghai can be illuminated even by daydreaming.
Fashion Editor Sissi
Base Beijing 10 years+
Q1: As a fashion editor who often flies back and forth between Shanghai and Beijing, how do you think the fashion practitioners in Beijing and Shanghai are dressed differently?
As a semi-indigenous fashion new media person in Beijing for more than 10 years, there is a saying that Beijing is really becoming less and less comparable to Shanghai in terms of fashion. First of all, the weather is not allowed, Beijing spring sandstorms, winter wind and snow, you can't wear a good coat in winter, you can only wear a down jacket that is long to the soles of your feet, summer and autumn do not mention rounding equal to no, plus smog, it is really difficult to fashion ah... For a variety of reasons, Beijing is particularly keen on practicality, and occasionally fashionable can seem a bit abrupt.
Shanghai is different, you can find another peacock when you wear one peacock, and the whole environment makes you feel that you are a little sloppy and disrespectful to this exquisite atmosphere.
Q2: Which city makes you feel more free to dress? Have you ever encountered a different kind of eye in Beijing or Shanghai?
Of course, it is Shanghai, especially in the Jing'an district, and I feel that no matter how fancy I dress, I will not be uncomfortable. I often encounter situations where I dress up in a fashionable fashion in Beijing and go to Shanghai for business suddenly seem unremarkable. Many of my colleagues face the sky in Beijing every day, but when they go to Shanghai, they have to put on light makeup.
Fashion people in Beijing are still very often looked at, but in Shanghai will be a lot of ease, perhaps this is why more and more young people in the fashion industry will give up Beijing and invest in Shanghai.
Anonymous new media editor
Base Beijing
Q1: Beijing and Shanghai, where does the industry atmosphere make you feel different? What do you think is causing this phenomenon?
I always feel that people who come to Beijing are only here to make money, and in essence, the pursuit of quality of life is not as high as that of people in Shanghai, so the fashionable people in Beijing are particularly different from the fashionable people in Shanghai. Then if you come to Beijing dressed like you are in Shanghai, others will think that you are either from Shanghai, or a student of the Fashion Institute or an artist.
To be honest, I think the fashion practitioners in Beijing are a bit like old people who are unwilling to accept the new world, and it is easy for people to reach some agreement in the circle and think that the world is like this.
The so-called cultural heritage, I think just like all the circles, some people have, but more people are pretending to have themselves, because the film and television bases are in Beijing, plus the previous glory, artist shooting will still have some, I just think that the fashion industry is like this, just see the industry is thinning, weigh what they have done, will feel that they still do not think that they have contributed to the industry.
And fashion practitioners in Beijing, perhaps because they work in the capital, always feel that they are the main palace no matter what, feel that they have always been at the top of fashion, in fact, no one cares.
Q2: Beijing has an international fashion week, Shanghai has a Shanghai fashion week, which fashion week do you prefer? What do you think is the difference?
I like to watch Shanghai Fashion Week, I feel that only Shanghai has a fashion week in China, and although Beijing's international fashion week sounds very "international", it is actually not so well known (objectively speaking).
And the so-called fashionable dress in Sanlitun is not suitable for work, such as Beijing's industry is the Internet, people in this field, in daily life, there is less demand for fashion.
After all, everyone came to Beijing to earn money, and they didn't want to experience anything too foreign and high-quality life in Beijing, so this is why Shanghai Fashion Week is more well-known.
Bohan
Founder of BOH Project
Base Shanghai
Q1: Are shanghai's fashion practitioners more loyal to designer brands or loyal to big names? Recommend a few designer brands that you like and wear more?
For cultural tolerance and diversity, Shanghai may be the "new New York" of this era! I think when our generation grew up, the designer brands we saw were all starting together on the international starting line, so it was no violation to mix and match designer brands and luxury brands when matching.
I myself recently like to wear DIDU and XIMENLEE, and I can usually party every day and work bungee.
Q2: In Shanghai, what do you think is the hardest point to do PR?
I think the world is now paying attention to what is happening in Shanghai, so to do PR, we have to constantly combine international things with international standards and local thinking, and domestic brands should use a way that global people can find commonality, and then combine what is happening internationally, which is the PR that should be done in this era.
Gege
Senior brand PR
Q1: What kind of coffee do you like in Beijing and Shanghai? Do you change your dressing style because of the different cities?
There are very few coffee choices in Beijing, basically chains, and the most I drink in Beijing is Starbucks under the company building, which is convenient and fast. There are many choices in Shanghai, about a few steps to see a Coffee Shop, basically do not step on the thunder. I often buy the reserves at the door of the company, there is no mistake, and a few hundred meters further is Dia ta coffee, mung bean flavor latte is very delicious, and every time I go I can see a lot of dogs playing inside, it is indeed very "taunting".
My dressing style feels like it's been formed when I'm out in school, and it doesn't change a lot. I think what to wear really doesn't have to cater to a certain city, just be comfortable and happy.
Q2: What was the moment that made you decide it was time to move to Shanghai?
I actually want to get rid of the same, saying that chicken soup is to "jump out of the comfort zone". I've been to Shanghai a few times before on business, and it gives me the impression that Shanghai is very alive, especially the younger generation is very involved in the city, and these qualities really attract me.
Anyway, until now I think my choice is very correct, Shanghai is indeed suitable for young people who pursue freshness.
——
Speaking of which, the fashion practitioners who moved to Shanghai, after gradually getting used to cycling to work under the plane tree, the fashionable people met on Anfu Road were not strange, and after walking a few steps to see different convenience stores, did they miss Beijing for a moment?
In fact, I will miss it, and my mind will flash in the fashion building wearing various Fancy clothes, but once the office building will appear out of place, in the alley with about three or two friends basking in the sun.
Occasionally back to Beijing, there is really a feeling of home. But as you get older, you may really need some quality of life to improve your happiness, giving up the energy that was buried in the drill without end.
In short, there are people who have left, there are new people, and everyone has their own choices. Fresh people, no matter where they are, will grow into full-colored sunflowers that cannot be blown down by wind and rain...
Executive Producer: Sherry Ning Lee
Editor-in-charge: Chen Xixi
Execution: Frida
Illustrator: Qiqi