How bold people are, how productive the land is, in the field of new energy, all kinds of forces cross-industry car manufacturing, car names are various, not to mention, the price is also subverting people's imagination.
Before the arrival of Gaohe Automobile, it was originally thought that Weilai would be the ceiling of the pricing of domestic new forces car companies, did not think, or underestimated the confidence of car companies, a model called Gaohe HiPhi X turned out, whether it is the shape or price has subverted people's imagination, see its first impression, is that it is really bold.
Whether it is NT winggate or intelligent light interaction, or immersive cockpit, 3.9S zero hundred acceleration, H-SOA super body electrical and electronic architecture, or 570,000 and 800,000 prices, the characteristics of the new power car companies will be fully exerted, from every angle to show a point - the car can be made this way.
The upcoming HiPhi Z is based on HiPhi X, bringing an epoch-making design language, bringing an unprecedented appearance, a refreshing visual experience, and can really integrate the sense of technology and mecha style into the car design, I have to say that it is really bold.
Who are the people who buy Gaohe cars? People who pursue individuality and do not lose money.
People who don't have to choose - some people think that the BBA is bad, Tesla's reputation is not good, and the ultra-first-line pure electric vehicle model, such as the Tycan threshold is too high, in contrast, Gaohe is the only option.
The person who pursues individuality – you see it doesn't look like the car in the garage of a rich man who doesn't drive much, but is dazzling enough to be different? It is very similar, naturally will not be let go of people who love cars and pursue personality and dare to taste the early adopters.
The reasons are different, the crowd is different, but without exception, they are not short of money, in order to afford the high hiPhi X starting from 570,000, and the 4-seat version sold for 800,000. Only with enough economic strength, can you pay for your own early adopters or hobbies, can you not hesitate to give up the traditional fuel model, BBA or even porsche temptation, buy an electric car, and then consider the retention rate of electric vehicles, anyone can not say a word of money and willfulness.
Can the 570,000-selling High-Hex car be the final winner or will it be a complete defeat?
Let's take a look at the disadvantages of Gaohe.
It's cold in the heights
While high pricing can set the tone and height of the brand, it sometimes means keeping most consumers out. The high price dooms Gaohe to be a toy for a small number of people, and the design language of radical and exaggerated personality is doomed to its audience will not be so wide.
To support the brand culture, it is obviously not realistic, after all, Gaohe Automobile has only been established for four years, and there is no background and history. So the data of hundreds of vehicles a month is really a drop in the bucket for Gaohe Automobile, after all, throughout the history of automobiles, no brand can survive on the sales of hundreds of vehicles, Rolls-Royce, Lamborghini in the end. What's more, Gaohe does not have the foundation of Rolls-Royce, and it has nothing to talk about when it talks about culture and feelings, and it faces a lot of pressure.
The architecture system is not perfect, and the subsequent products are slow to go to market
From HiPhi X to HiPhi Z, SUVs and cars have appeared, it can be seen that the ambition of Gaohe Automobile is bound to be not two models, it wants to build a complete and perfect architecture system, and the market environment and pressure also give Gaohe automobile pressure from another angle, boldly predict that Gaohe will inevitably launch low-end models in the next three years to improve the architecture, open the market, and meet more diversified consumer demand.
But obviously the success of Gaohe, at least the success of the appearance, has also attracted the side eyes of many car companies, in the next three years, there will inevitably be a large number of car companies to imitate the mecha wind and science fiction wind of Gaohe Automobile, integrated into the new product design, after all, these elements have no cost to speak of, Gaohe has brought heat, but this heat Gaohe can rub how much it is unknown, it is very likely that it is done for others to make a wedding dress, after all, when the time comes for three years, the mecha wind is no longer unique, consumers have long been aesthetic fatigue, What do you say Gaohe still takes?
The steps are too big
Gaohe's ambition is not small, the steps are too big, the first car on the market dares to want 570,000 +, the country's physical stores are also limited, supporting facilities and services are not in place, the current feedback of the model is not without flaws, there is no rear entertainment system, computing power and chips are not cutting-edge, and the car machine system is somewhat monotonous and caton.
But Gaohe also has its own advantages, the brand height has, the next is to quickly roll out the product system.
Instead of prematurely consuming consumer enthusiasm, it is better to take the lead in opening the market, stand firm and then establish a high-end, such as first launching a model that is priced at 200,000-300,000 yuan against Tesla, relying on novel designs such as mecha wind in this field, as well as the identity of domestic cars, there will inevitably be good sales feedback, and then according to the actual measurement of the owner, the introduction of more high-end products, and the quality and strength that meet the ceiling price will not be reversed. After all, WEILAI ET5 has been listed in a hurry.