Songguo Financial News, according to Titanium Media, Tianyancha App shows that recently, Xiaohongshu Technology Co., Ltd. underwent industrial and commercial changes, and the registered capital increased from 50 million US dollars to 100 million US dollars, an increase of 100%. The company was established in October 2018, the legal representative is Zeng Xiulian, the business scope includes engaged in information technology, intelligent technology, software technology and other fields of technology development services, etc., daily necessities, shoes and hats and apparel, electronic products sales, etc., by Redbook Holdings Limited wholly owned.
Previously, on December 16, the Xiaohongshu platform has launched a new round of "false marketing" governance projects, and the first batch of 29 brands suspected of false marketing have been banned. It is understood that compared with the previous governance projects, the scope of this governance will be further expanded, covering the upstream and downstream of the entire "ghostwriting" gray production chain. At present, searching for a brand keyword on the Little Red Book, the relevant note content can no longer be displayed, and the page only appears "the brand is suspected of false marketing, and the relevant content is not displayed".