Original title: 15.2 billion yuan! Hubei agricultural products are full of resilience to break through overseas
Employees of Hubei Chuyu Food Co., Ltd. carefully sort and package the freshwater shrimp for export in the production line, and the company's products are exported to Germany, Finland and Sweden. (Hubei Daily all-media reporter Zhang Hong correspondent He Changqing photo)
The first batch of caviar of Hubei Qingjiang Sturgeon Valley Aquatic Products Processing Co., Ltd. will be exported to the Middle East and Europe, with a total order value of nearly 2 million yuan. (Hubei Daily all-media reporter Liu Shusong correspondent Zhu Canyi photo)
Hubei Daily all-media reporter Cui Yueyu Liu Shusen Correspondent Fang Yanzhen Liu Xiangyang Zhang Xianglong
According to the latest statistics of Wuhan Customs, the export of agricultural products in our province in 2020 was 15.21 billion yuan, an increase of 12.3% year-on-year, a record high.
In 2020, in the face of unprecedented difficulties and challenges, Hubei Agricultural Products Export handed over a report card with the best report card in history.
Eye-catching data is not only the growth of "quantity", but also the leap of "quality". No longer rely on the traditional extensive primary processing of agricultural products to fight the world, instead of deep processing products multi-point blossoming, rapid growth, cross-border e-commerce, overseas warehouse construction and other new formats to leverage the new momentum of agricultural product exports, to win with quality, to ensure safe supply has become a "pass" to go abroad... Under the superposition of unfavorable factors such as the rise of trade protectionism, the shrinking of the world's factories, and the impact of the epidemic, Hubei's agriculture, commerce, customs, finance and other departments have strengthened policy support, stabilized the industrial chain, seized the opportunities in the international market, and made agricultural products overseas full of resilience.
"Makeover"
Deep processing products break through against the trend
On the U-shaped baking assembly line of more than 100 meters, pieces of edible mushroom biscuits are processed by calendering, molding, drying, cooling and other procedures, and they are lined up fragrantly.
"High-end edible mushroom raw materials such as morels and maitake flowers are extracted and integrated into biscuits, which are delicious and nutritious." On January 26, Yu Ruixin, deputy general manager of Xiangyang Dashan Health Food Co., Ltd., led a reporter from Hubei Daily to visit the production line of edible mushroom biscuits.
In the product display area of the enterprise, it is a sneak of deeply processed edible mushroom products. "Master Kong's instant noodles use our seasoning packages!" Yu Ruixin introduced that the company developed 4 categories and more than 20 products such as edible mushroom nutrition biscuits, edible mushroom seasonings, mushroom solid beverages, and shiitake mushroom sauce, which are exported to more than 60 countries and regions such as the European Union and Southeast Asia.
Edible mushrooms are Hubei's advantageous characteristic agricultural products and have been leading the export of Hubei agricultural products. In 2020, deep processing products sprang up, and the export volume of canned mushrooms alone reached 900 million yuan, an increase of 366% year-on-year.
Ten years ago, Dashan Company has been based on the primary processing of dried mushrooms, and in 2012, it transformed into deep processing, "testing the water" of edible mushroom seasonings, in the words of Yu Ruixin, "it was out of control." ”
In 2017, the development of edible mushroom nutrition biscuits created a sales myth of 280 million yuan that year; in 2020, it cooperated with "big names" of food enterprises such as Liangpin Shop and Unity to produce biscuits and sauces on behalf of the foundry.
"The added value of deep processed products is much higher." Wen Dewen, general manager of Ruilin Agricultural Technology Co., Ltd., which operates a deep processing industry of edible mushrooms in Nanzhang, said that 1 kilogram of dried mushrooms was exported for 14 US dollars, while 1 kg of shiitake mushroom concentrate powder was as high as 60 to 70 US dollars.
In the small Nanzhang, there are more than 20 edible mushroom export enterprises, and the competition is fierce. "Deep processing is the way out." Ruilin Company, which has tasted the sweetness, cooperates with Huake University to invest in the construction of a dust-free processing and production workshop with an annual output of 3,000 tons of products, introduces automatic production and drying packaging lines, produces dried edible mushrooms, fruits and vegetables of biological extracts, and sells them to Russia, Japan and other countries, and is used in drugs, health care products, cosmetics and other fields.
Consistent Konjac Company has occupied the top spot in the national konjac export list for 3 consecutive years. "Digest 80,000-100,000 tons of fresh konjac a year, develop a series of products such as konjac powder and hydrophilic colloids, konjac noodles, konjac soap," said General Manager Wu Ping, who said that the company will build a new industrial chain of konjac products and develop konjac from a dish into a promising health industry.
Graben works out
Overseas warehouse construction becomes "service provider"
In 2020, in Kuala Lumpur, the capital of Malaysia, an integrated service center for the import and export of agricultural products covering an area of 6,000 square meters, with a number of functional areas such as agricultural product exhibition center, import and export trade service hall, 10,000-ton warehousing and cold chain facilities, was established.
It is closely connected to Hubei, and the founder of the position is Hubei Futao Biotechnology Co., Ltd.
Founded in 2017, Futao Company is engaged in domestic and foreign sales of agricultural and sideline products, with an annual output of 3,000 tons of dried edible mushrooms and 2,000 tons of tea, with an annual comprehensive output value of 300 million yuan and an export earning of 30 million US dollars, and its products are sold to Australia, Malaysia, Japan and other countries and regions.
Working overseas is not an easy task. In 2018, when Futao Company, a newborn calf, sent goods to Australian customers, the plastic packaging bag attached was "closed door soup" due to environmental protection, and the whole order was adrift. Since then, Futao Company has been determined to let Hubei agricultural products "go out" and take fewer detours.
"Setting up an overseas warehouse is just the beginning." Deputy General Manager Shao Chuanbao said, "Kuala Lumpur, as one of the world's largest agricultural product distribution centers, is the most suitable place to set up an integrated import and export service center. With supply chain management as the direction, the center has changed to deepen professional operation services and accelerate the development model of foreign trade, from "simple trader" to "value-added service provider". At present, its export business covers 25 countries and regions, involving more than 3,000 related international manufacturers, distributors, supermarkets and so on. Through the global sales market, it forms an industrial chain of recycled agricultural products with internal and external interaction and complementary lengths.
The relevant person in charge of the Provincial Department of Agriculture and Rural Affairs said that overseas warehouse construction is in line with the current trend of foreign trade e-commerce. By collecting agency business commissions or service fees, providing "one-stop" services including import and export, customs declaration, warehousing, transportation and other service items, saving intermediate links and operating costs for trade circulation to the greatest extent, increasing product sales, opening up overseas markets, and comprehensively improving the foreign trade level of Hubei agricultural products.
From selling tea to selling services, Xiaogan Honggong Tea Co., Ltd. chose a site in Moscow, Russia, invested 27 million yuan, and built a "China Tea Overseas Exhibition Center". Since the "opening" of the center in October 2018, about 200 domestic tea companies have settled in, through the new model of tea production and marketing of "small production docking large market, serving the whole country and selling globally", so that Chinese tea can be displayed and sold overseas 365 days a year. Many tea companies praised the center, "which is not only a window for Europe to look at the development of China's tea industry, but also a platform for Chinese tea companies to land in Europe and radiate the world." ”
Practice quality "hardcore"
Expand overseas "circle of friends"
A small bottle of shiitake mushroom sauce has more than 20 kinds of raw materials.
In the view of Pinyuan (Suizhou) Modern Agricultural Development Co., Ltd., "every raw material cannot be ambiguous".
On January 26, the reporter saw in the company that the 40,000-square-meter large workshop set aside 1/3 of the area to store various accessories, not including the cold storage of shiitake mushrooms.
"Suizhou Sanligang's shiitake mushrooms, Pixian's douban, Wang Zhihe's tofu milk, Haitian's soy sauce..." Zhang Tao, deputy general manager of Pinyuan Company, counted one by one, "All of them are purchased from the place of origin to ensure real materials." ”
According to Zhang Tao, Pinyuan's "spicy mushroom" shiitake sauce is different from the most common fermented shiitake mushroom sauce on the market, using more than 70% of shiitake mushrooms as materials, authentic chili peppers, peppers, etc. as the material, and stir-frying a fragrant instant dish.
With genuine goods, the "spicy gram of mushrooms" shiitake sauce quickly "took the place" and became the designated product of the 7th World Military Games in 2019. In 2020, the export value of Pinyuan Company reached 127 million US dollars, and the overseas "circle of friends" became bigger and bigger, and the products were sold in Southeast Asia and landed in the United States.
"The U.S. market loves our shiitake sauce." Zhang Tao said that at the end of 2019, the company sent 4 containers of mushroom sauce to the United States, which was sold out. In 2020, after the epidemic resumed work and production, American customers took the initiative to send 300 sets of protective clothing, hoping to resume orders as soon as possible.
In 2021, Pinyuan Company intends to build 10 raw material bases by itself, through centralized planting and centralized management, to further cultivate the quality "hard core" and enhance the competitiveness of agricultural exports.
Strict source control and process supervision are consistently followed by Hubei Lanxi Tea Industry Co., Ltd.
"The tea growing environment is good, and the quality is naturally good." Chairman Chen Ran said that the forest coverage rate of Gucheng Zijin Town is 89%, no industrial pollution, coupled with a suitable altitude and a large temperature difference between day and night, it is conducive to the formation of high-quality tea endoplasm.
Blue Creek Tea Industry has built a core tea garden base of 2700 acres, adopting organic planting methods, and the quality meets the EU organic testing standards, and is exported to overseas markets such as Europe, America, Africa and Russia. "Our white tea flakes, which are very popular in Europe, export at least 300 tons a year; our black tea, even the Britons who are accustomed to lipton, have been purchased many times for star hotels." Chen Ran said.
As safe and pollution-free agricultural products are gradually becoming the targets of consumers from all over the world, the quality of agricultural products in our province is also moving to new heights.
In 2020, the Provincial Department of Agriculture and Rural Affairs issued the "Key Points and Monitoring Plan for the Quality and Safety of Agricultural Products in Hubei Province in 2020", established a database of edible agricultural product production entities in the province, and implemented "double random" sampling; established the first Agricultural Product Quality and Safety Expert Committee to strengthen the ability to detect provincial monitoring problems; carried out the "Spring Thunder" and "Sword" actions to strictly control the safety of agricultural products; and checked the quality to build 15 "National Agricultural Product Quality and Safety Counties" and 45 "Provincial Agricultural Product Quality and Safety Counties".
Last year, the Ministry of Agriculture and Rural Affairs carried out three routine monitoring of the quality and safety of agricultural products in our province, with a pass rate of 99.4%, ranking the forefront of the country for ten consecutive years.