The whole regiment of the Rui Hybrid Alliance gathered to win the battle, successfully broke the limit of 60L oil 2143.8km, and detonated the car circle! On September 22, GUANGC Honda and CCTV Finance jointly created the first full-process XR 4K live broadcast conference in the domestic automotive industry - the online conference of the results of the 3rd Extreme Challenge of the GUANGQI Honda Rui Hybrid Alliance, announcing the extreme endurance results achieved by the champion 60L oil of each model in the challenge: ODYSSEY sharp hybrid 2216.9km, HAOY (BREEZE) sharp hybrid 2321.1km, ACCORD rui hybrid 2470.1km, CRIDER 2994.2km! The championship results of the four models all broke the previous record, with an average cruising range of more than 2500km, demonstrating the high efficiency and high performance strength of i-MMD's "electricity-based" electric drive hybrid technology, and creating a new height of extreme challenge!
Honda hybrid system from the 1990s to the present, after more than 20 years of technology precipitation and market verification, has been 65 countries around the world, the cumulative total of more than 3.5 million users support. Since the introduction of the i-MMD hybrid system in 2016, GUANGQI Honda has fully accelerated the popularization of electric drive hybrid technology. In the past five years of domestic development, the i-MMD hybrid system has "fully blossomed" in major market segments across the country, and with the technical charm of "high efficiency, high performance and high quality", it has become a more mature and advanced electric drive hybrid technology in the domestic market, and currently has about 300,000 solid user bases, and the charm of "motor drive, more hybrid" is also deeply rooted in the hearts of the people.
Breaking through the limits, the challenges are not stopped, and the i-MMD frequency brush has reached a new high
As a dream companion, Guangqi Honda continues to provide customers with innovative technologies, products and services with the attitude of "making dreams go further". At the same time, it also caters to the consumer demand of the early young circles, and has continued to create an empirical marketing IP - Extreme Challenge since 2017, in the form of media and user evidence, the technical charm of i-MMD is disseminated to the extreme.
The results of this year's Rui Hybrid Alliance Extreme Challenge were announced, and Guangqi Honda and CCTV Finance jointly created the first full-process XR 4K live broadcast conference in the domestic automotive industry, announcing the final results of the event in the form of "scenario-based and strong interaction", and the mileage of the 4 hybrid models champion exceeded the previous record. Among them, CRIDER sharp hybrid has created a staggering performance of 60L oil extreme endurance of 2994.2km, and other models have also achieved amazing results, ODYSSEY sharp hybrid 60L oil cruising range of 2216.9km, HAOY (BREEZE) sharp hybrid 2321.1km, ACCORD (ACCORD) sharp hybrid 2470.1km. In order to let more people feel the technical value behind the challenge results, at the press conference, CCTV host Xie Yingying also shared the hybrid model experience and technology with the challenge champions of 4 models and the auto media celebrities on the spot, with a more innovative, youthful and resonant link in the series, together to reveal the ultimate secret behind the amazing results, while conveying the advantages of i-MMD electric drive hybrid technology, realizing the resonance of the needs of the brand and the young ethnic group, and upgrading the new height of technology marketing for the industry.
Guangqi Honda and CCTV Finance jointly created the automotive industry's first full-process XR 4K live broadcast conference
Since 2017, when Guangqi Honda created the first public real-car test challenge in the automotive industry, it has attracted much market attention. The competition through the third-party authoritative measurement, with convincing data to let consumers intuitively feel the technical strength of i-MMD "motor drive more hybrid", in the second extreme challenge in 2018, the 10th generation Accord (ACCORD) Rui Hybrid created a 60L oil limit endurance of 2143.8km amazing record. In order to continue to stimulate the curiosity of users and the industry about the potential of i-MMD technology, this year's Extreme Challenge, from the Accord (ACCORD) Sharp Hybrid model upgrade to the Four Models of the Sharp Hybrid League, the lineup is more luxurious; from the regional sub-station competition launched in March to the Extreme Challenge final in July, the time span is larger; from the regional sub-station to refresh the extreme fuel consumption, to the final challenge the extreme mileage, the technical advantages of i-MMD are more comprehensive.
The Sharp Hybrid League Extreme Challenge Finals, which lasted 7 days and 6 nights, departed from Ordos, passed through Hohhot, Zhangjiakou, Chengde, Jinzhou, and finally arrived in Dalian, with a total line of more than 1,700 kilometers, basically covering urban congested roads, suburban expressways, national highways and provincial highways, highways, spiral roads, sharp and steep slopes and other daily car conditions and low-speed, medium-speed, high-speed full-speed areas. In the competition, the drive characteristics of i-MMD hybrid technology "mainly electricity" were fully mobilized by the participants, with high-performance driving experience and high-efficiency long-lasting fuel saving charm, helping the runners sprint excellent results, winning the frequent praise and amazement of the runners!
Challenge Final Roadmap
Why is the i-MMD hybrid system so highly praised? The core lies in the development idea of this system "mainly electricity" and the multi-mode switching of flexible adaptation to the driver's style, so as to achieve high performance and high performance of "fast, provincial and far".
The motor drive is more hybrid, and the i-MMD hybrid system makes driving more "fast". This system consists of a 1.5L/2.0L naturally aspirated engine and dual motors, mainly driven by motors, taking the 2.0L i-MMD hybrid system as an example, which has a maximum power of 135kW and a maximum torque of 315N·m. Thanks to the motor's high torque characteristic bonus, the Sharp Hybrid Alliance model has a strong explosive power comparable to that of an EV, acceleration is more efficient and more direct, and it can quickly respond when you step on the throttle, and you can enjoy driving pleasure. Taking BREEZE sharp hybrid as an example, every start and acceleration overtaking attracts the sideways eyes of the "old driver" on the road. "Because of the i-MMD, BREEZE Sharp Hybrid shows a sense of intergeneration and high-grade that is ahead of its peers, retaining the dynamic passion of the SUV and the light and sensitive nature of the Honda Hybrid Electric Drive, empowering each other and multiplying the effect." The most beautiful Honda hybrid SUV, worthy of the name. A player who chose to drive the BREEZE sharp hybrid said.
BREEZE Sharp Hybrid
The motor drive is more hybrid, and the i-MMD hybrid system makes driving more "provincial". With the assistance of the PCU power unit, this system can automatically judge the driving motor and the engine's area of expertise for different driving conditions, and seamlessly switch between the "EV driving mode" driven only by the motor, the "hybrid driving mode" running at the same time by the engine and the "engine driving mode" directly driven by the engine, bringing a smooth driving experience, avoiding energy waste, and bringing the same level of fuel economy.
i-MMD hybrid system
During the competition, the players fully understood the high-efficiency and fuel-saving benefits brought by the i-MMD three mode. The four models of the Sharp Hybrid Alliance are directly driven by electric motors in the initial stage, which is both sensitive and fuel-efficient. In the acceleration phase, the engine and motor work together efficiently to achieve maximum fuel savings and powerful acceleration. In the high-speed travel stage, only when the vehicle is in a low-load state, i-MMD will "flexibly arrange" the engine to drive directly, when the engine is basically in the efficient working range, and each drop of oil is "fully utilized" and has an ultra-high energy conversion rate. However, the owner of the daily high-speed driving, inevitably encounter high-speed congestion, climbing, high load, etc., at this time the system will judge the engine operating state, and timely in the way of motor intervention to ensure that the engine is always running in the efficient range, to achieve the effect of energy saving and fuel saving throughout the process. As the driver of the ODYSSEY Sharp Hybrid said: "i-MMD is too smart, especially when combined with MPV, to break everyone's perception of MPV, comfortable, fuel-efficient, but also has driving fun, really let the whole family travel 'everything'." Incredibly, as an MPV weighing 1.9 tons, ODYSSEY Sharp Hybrid actually drove a fuel consumption of 3.2L/100km, which is too fuel-saving. ”
Odyssey (ODYSSEY) sharp hybrid
In fact, in the previous regional races, a number of runners opened the Odyssey (ODYSSEY) sharp hybrid 3.3L, ACCORD (ACCORD) sharp hybrid 3.2L, Haoying (BREEZE) sharp hybrid 2.7L, Ling Pai (CRIDER) sharp hybrid 2.3L of 100 km "against the sky" fuel consumption, fully verifying the strong fuel saving ability of the i-MMD hybrid system.
Regional race results
The motor drive is more hybrid, and the i-MMD hybrid system makes driving more "farther". Strong fuel saving ability, bringing super long cruising range. In the final of this Extreme Challenge, the 10th generation accord (ACCORD) Sharp Hybrid surpassed the limit and broke through itself, breaking its own limit endurance record with a cruising range of 60L oil and 2470.1km. The CRIDER hybrid equipped with the 1.5L third-generation i-MMD hybrid system won the honorary title of No.1 in this challenge with a battery life of 2994.2km.
ACCORD Sharp Hybrid
CRIDER sharp hybrid
Catering to the favorable trend of new energy vehicle policy, i-MMD conquers the market with strength
With the rise of energy conservation and environmental protection awareness in the whole society, the future-oriented electrification transformation of the automotive industry is accelerating, and the state is also actively helping to promote the development trend of new energy in the entire industry, supporting mature and advanced different electrification routes to promote at the same time. In the "Energy-saving and New Energy Vehicle Technology Roadmap 2.0", it is proposed that by 2035, the annual sales of energy-saving vehicles and new energy vehicles will account for 50%, and the proportion of hybrid new vehicles in traditional energy passenger cars will reach 100% in 2035, and the automobile industry will achieve electrification transformation. On April 7, Guangzhou announced an additional 30,000 new incremental indicators for energy-saving vehicles, and Tianjin also had an incremental indicator policy for energy-saving vehicles. Deeply rooted in the Chinese market for 23 years, GUANGQI Honda has always led the industry trend. i-MMD hybrid system conforms to the national new energy development trend, has become the current green travel life innovation proposal, its electric drive hybrid technology based on electricity has a high maturity, strong strength in the market, accelerating the domestic hybrid technology of electric drive trend.
The strength of i-MMD hybrid technology to continue to lead the electric drive hybrid trend is that it has accumulated momentum in Honda's more than 20 years of hybrid research and development history, integrated Honda's knowledge and experience in F1 events, established the "electricity-based" development and design ideas, and achieved the advantages of "simpler structure, more efficient energy saving, and stronger performance", which has now been updated and evolved to the third generation. "Motor driven, more hybrid" is a unique driving charm planted in it; mature quality, stability and reliability have become its bright background color. Since its launch on the market, i-MMD hybrid technology has been widely praised, and has won the reputation of the world's top ten engines for three times, helping ACCORD Rui Hybrid to win the "Auto Olympic Games" CCPC competition mid-size sedan hybrid group champion, and the 1.5L third-generation i-MMD hybrid system equipped with CRIDER Rui Hybrid has won the title of "China Heart" Top Ten Engines in 2020.
GAC Honda has always been the backbone of promoting the popularization of i-MMD hybrid technology, since the first Accord (ACCORD) rui hybrid domestically produced with i-MMD in 2016, in the past five years, GAC Honda has successively launched ODYSSEY rui hybrid, HAOY (BREEZE) sharp hybrid and CRIDER sharp hybrid to complete a more complete market segment coverage. In 2020, the Rui Hybrid Alliance will be established to realize the brand labeling of the Hybrid Tiantuan and collect ultra-high market traffic and word-of-mouth with a more coordinated overall image. Up to now, the cumulative sales volume of GUANGQI Honda Rui Hybrid Alliance has reached nearly 300,000 vehicles, with an average annual growth rate of 201%, which is more than 4 times the growth rate of the industry.
Sharp Hybrid Alliance
The tide of electrification is surging forward, and electric drive hybridization has become a mature technical route that is more in line with the trend of the future. As the pioneer of domestic electric drive hybrid, i-MMD hybrid technology has long been "rooted and sprouted" in China under the advance layout and vigorous promotion of Guangqi Honda, and the Rui Hybrid Alliance has also set up an environmental protection power vane in the market with a distinct technical label, bringing driving pleasure at the same time, achieving efficient and low-carbon travel, bringing users a sense of honor and pride in enjoying life and shouldering social responsibility.
Continuous technology research and development, accurate insight into market consumer demand and innovative and bold young marketing empowerment are the important reasons why Rui Hybrid Alliance continues to sell well in the market. Following the two Extreme Challenges and the 2020 "Sharp Hybrid Alliance Driving Pleasure Program", the third Extreme Challenge of the Sharp Hybrid Alliance has once again successfully completed the strong technical strength of the Sharp Hybrid Alliance, once again releasing the charm of i-MMD's electric hybrid and narrowing the distance with consumers. At the same time, it also contributes to green travel and environmental protection with excellent fuel economy.
Electric drive hybrid strength hard core, empirical marketing innovation "out of the circle". In the future, under the support of strong brand and technical strength, Guangqi Honda will continue to explore marketing communication methods that cater to consumers and the characteristics of the times, so that users and fans can more intuitively experience the technological advancement and charm of i-MMD "motor drive more hybrid", practice low-carbon travel responsibility for the society, enjoy the future green travel life with more consumers, and let the dream go further!