From the thoughts of a group of people to the expectations of many architecture enthusiasts in Shanghai at the end of each year, the seven sessions of the "Hudak Architectural Heritage and Culture Month" ended in the West Bund International Artificial Intelligence Center on the afternoon of the 26th. Liu Suhua, director of Shanghai Hudak Cultural Development Center, reported a series of figures in the past seven years: 7 exhibitions, 5 large-scale forums, 48 lectures, 10 book club sharing sessions, 4 seminars, 3 theme reading and exploration activities, 10 expert-led reading and exploration activities of cultural relics and historical protection buildings, 6 architectural heritage and style block theme shooting activities led by professional photographers, so that nearly 200,000 people approached architect Hudak through the "Hudak Architectural Heritage and Culture Month" and approached the classic buildings he left behind in Shanghai. It also has a strong interest and emotional connection with the architectural culture of the whole city of Shanghai.
Rich in historical architectural remains, it is a unique cultural resource and urban cultural reader of Shanghai. The theme of "Hudak Architectural Heritage Culture Month" has always focused on the protection and inheritance of urban architectural heritage. Since the epidemic, offline activities have been restricted, and the Hudak Cultural Development Center has produced 11 episodes of the "Hudak Architecture" series of popular science films for the public to book mobile movies during the Cultural Month and facilitate online and mobile phone viewing and learning.
New digital methods give new paths and platforms for the protection, inheritance and dissemination of historical building culture. Under the background of scientific and technological progress and the increasingly rich means and communication methods of people's access to information, how to dig deep into the material and intangible cultural and scientific and technological elements contained in architectural cultural heritage, and practice more creative ways of opening up and activation and presentation through time and space? The Hudak Architectural Heritage Culture Month, released at the end of the 7th Hudak Architectural Heritage Culture Month, commemorates the NFT (Non-Homogenized Tokens) and becomes a new attempt.
The non-homogeneous digital collection NFT, minted on the blockchain, has the indiscebility and uniqueness of the blockchain due to its immutable characteristics. In Liu Suhua's view, the NFT presented through the cultural elements of architectural heritage builds a direct relationship between urban cultural heritage and collectors, and becomes a social "empathy" force for the protection and inheritance of architectural heritage.
"People often say that architecture is a combination of technology and art, in other words, architecture is both a material object and a content object, which is both a necessary spatial condition and a heavy cultural carrier in urban life. From the perspective of the urbanization process of developed countries, space construction and content construction go hand in hand, which is a path for urban construction to transform from a high-speed development stage to a high-quality development stage, and is also an important connotation of urban renewal. In recent years, Shanghai's urban renewal and the popularity of 'buildings can be read' have increased simultaneously, which also confirms this point. Architect Liao Fang said that in recent years, Shanghai's architectural content has developed rapidly, more and more citizens regard architectural content as the object of spiritual and cultural life, and with the help of the rapid development of digital technology, network communication and architectural content have achieved mutual achievements." The building itself is not only the material for creation, but also carries many stories, with strong content attributes. In the digital age, more and more citizens are becoming the creators of new architectural content through images and short videos. ”
"Immersion" is a feature of urban architecture that distinguishes it from other art forms, and in Liao Fang's view, in addition to the traditional material space, digital technology is creating new digital spaces and becoming a new opportunity for the illusion of urban architectural heritage to "immortalize". "On the one hand, the value-added of urban architectural heritage can be realized through the assetization of content value, such as NFT and other ways to provide a technical base for content confirmation, all architectural content creators can 'materialize the name', content creators are fully protected and respected in technology; on the other hand, digital space can also promote new immersion methods and spatial experience forms, and promote the expansion of architectural disciplines." Architectural design in digital spaces is still in demand, and new architectural masterpieces in digital spaces will be born. ”
"As cities change, generations of buildings age and become heritage. They are the heirlooms of the city, because they show beauty, show wisdom, but also precipitate the stories of the ancestors, carrying the spirit of the times. How to protect them and let them be passed on is an important issue. Hu Jie, a professor at shanghai advanced school of finance at Shanghai Jiao Tong University, mentioned the popular concept of "metacosmology", "We can not only reproduce the urban architectural heritage in the metacosm, but also attract audiences across real spaces around these buildings and their epitaxial works." The innovative spirit of figures such as Hudak will also continue with the bloom of virtual civilization. ”
Chen Sheng, director of the National Foreign Cultural Exchange Research Base who has participated in the "Hudak Architectural Heritage Culture Month" for many times as a guest of the forum, said that the "Hudak Architectural Heritage Culture Month" is a typical cross-border cultural activity, which is not only a tribute to the new Shanghainese, but also a manifestation of the spirit of Shanghai. ”
After holding the "Hudak Architectural Heritage Culture Month" for seven times, Liu Suhua hopes to find a "baton bearer" for it, "NFT may open a new atmosphere of protection and inheritance of urban people and urban cultural heritage, and hope that the cultural month can also be regenerated and immortalized in the hands of new organizers." ”