(Text/Yu Waijun Editor/Lou Bing) Time back to five years ago (2016), Roewe RX5 with a "Hello, Zebra" kicked off the prelude to the domestic Internet car, while the development of the domestic automotive industry also ushered in a new inflection point, independent brands and joint venture brands have turned to the development of Internet cars. In that year, roewe RX5 pioneered the development of Internet cars by car companies, and the Roewe brand was also labeled as an Internet car.
With the unique attributes of intelligent interconnection and strong product strength, attracting many consumers to pay for Roewe RX5, in 2017, Roewe RX5 sales exceeded 240,000 vehicles, while helping Roewe brand annual sales climb to 385,000 vehicles, an increase of 60% year-on-year, becoming the top domestic growth rate of automobile brands.
Nowadays, the intelligent interconnection of vehicles is no longer a new function, it has become the standard for most cars, and the Roewe RX5 should go from here. In fact, the Roewe RX5 has also evolved and upgraded in the past five years, and the product matrix has evolved from a single model to a series, including Roewe RX5, Roewe RX5 PLUS and Roewe RX5 MAX models. At the same time, the mission of Roewe RX5 has also changed, from a pioneer in the Internet car to a leader in the era of intelligent and connected cars.
On December 23, SAIC Roewe officially launched the new Roewe RX5 MAX and the new Roewe RX5 eMAX, both of which launched a total of 8 models, with the official price range of 129,800 yuan - 165,800 yuan and 169,800 yuan - 189,800 yuan, respectively. At the same time, SAIC Roewe also brings a number of rights and interests to new car buyers, including up to 12,000 yuan of financial discounts, up to 5,000 yuan replacement subsidies, 36 installments of 0 interest or 0 down payment, and lifetime free basic traffic and other benefits.
Intelligence re-evolved
Although the new car that has just been launched is only a mid-term modification of the Roewe RX5 MAX, SAIC Roewe has upgraded the new Roewe RX5 MAX in terms of exterior interior design, power and intelligence. Among them, intelligent upgrading is the biggest upgrade highlight of the new car, and it is also the embodiment of SAIC's long-term deep cultivation in the field of intelligent interconnection.
In terms of appearance and styling, the new Roewe RX5 MAX incorporates more national tide elements. Among them, the front face grille adopts SAIC Roewe's latest family design language, extending to the lower surrounding area of the Xingyao Dragon Scale Grille further increases the transverse visual impact of the new car, and the split headlight group and hidden door handle design make the new car more combat and recognizable.
On the side of the body, the new car adopts a double waistline design, and the through-waist line connects the front and rear headlight groups to make the new car look more slender. In terms of body size, the length, width and height of the new car are 4676x1875x1725mm, of which the body length has increased by 29mm, and the wheelbase remains unchanged at 2760mm, reaching the mainstream level of the same level.
Sitting in the car, the interior design of the new Roewe RX5 MAX has undergone major changes, the new car canceled the 14.6-inch vertical central control screen, replaced by a double 12.3-inch large joint screen with the instrument panel and canceled the physical buttons; at the same time, the multi-function steering wheel has also been redesigned, with the mountain and river pattern electronic gear rod that integrates the elements of the national tide to further enhance the driving experience of consumers.
In addition to the upgrade of the appearance of the new car, the biggest change is in the field of intelligence. Thanks to the roselle intelligent cockpit system, the new car provides consumers with no longer cold human-vehicle interaction, but to become a smart partner who can learn, think and upgrade independently.
According to Sun Yijiong, deputy general manager of SAIC Passenger Vehicles, the first mass-produced heterogeneous fusion Roselle intelligent cockpit system in China built based on AliOS has core highlights such as cross-screen boundless interaction, human-machine co-driving and intelligent scene collaboration in terms of product strength. In order to support these advanced features, the new Roewe RX5 MAX is equipped with the current very advanced automotive grade chip - Qualcomm Snapdragon 8155 flagship chip, which can reach 3.6 million times / s.
In terms of voice interaction, the Dharma AI semantic system integrated by roselle intelligent cockpit no longer needs the driver to actively wake up, and can achieve listening and interaction at any time, while this system also has the ability of independent learning and self-upgrading, and can learn and understand user preferences through continuous contact and communication with users, thus growing into a smart partner who understands users.
In addition, the Roselle intelligent cockpit system can also provide reasonable and effective driving suggestions for the driver when the vehicle is driving, such as providing a reasonable timing for lane change, reminding the vehicle of the risk of collision, etc., to achieve man-machine co-driving. At the same time, the dashboard of the new car and the central control screen can also be seamlessly connected, for example, the driver can put the map information on the central control screen close to the driver's side, or even put it on the dashboard.
In terms of power performance, the new Roewe RX5 MAX provides users with two power options: 1.5T turbo engine and 2.0T turbocharged engine, and the transmission system is matched with 6AT and 8AT transmissions respectively. Among them, the maximum power of the 1.5T version of the powertrain is increased from 127 kW to 133 kW, and the maximum torque is increased from 275 N·m to 285 N·m. The new Roewe RX5 eMAX is equipped with a hybrid system composed of a 1.5T turbo engine + motor, the transmission system is matched with a 10-speed EDU transmission, and it is equipped with a ternary lithium battery with a battery capacity of 16.6 kWh, and the comprehensive cruising range of pure electricity is 70km.
Take a look:
Compared with the current Roewe RX5 MAX, the new Roewe RX5 MAX as a mid-term modification is not insignificant, which also reflects the high hopes of SAIC Roewe from the side. However, it will not be easy for the new Roewe RX5 MAX to stand out from the compact SUV segment that has long since become the Red Sea.
In the compact SUV segment, independent brands have long been heavily deployed. It is foreseeable that after the launch of the new Roewe RX5 MAX, it will compete fiercely with hot models such as Haval H6, Changan CS75 PLUS and Boyue. It should be pointed out that Changan CS75 PLUS, Haval H6 and Boyue have established a foothold in this market segment, with monthly sales stabilizing at around 20,000 vehicles.
Of course, the new Roewe RX5 MAX must have its own confidence if it dares to compete with the above models. Compared with models such as haval H6 and Boyue, the new car has certain advantages in terms of body size or wheelbase, which can provide a better car experience for drivers and occupants. In addition, in terms of intelligence, the new Roewe RX5 MAX is empowered by the Roselle intelligent cockpit system jointly developed by SAIC and Alibaba, bringing users a smoother and intelligent human-computer interaction experience.
It should be pointed out that since its listing in 2016, Roewe RX5 has accumulated a good reputation among the market and user groups. Up to now, the cumulative number of users of the Roewe RX5 series in the national market has exceeded one million. Today, the arrival of the new Roewe RX5 MAX, which has been greatly upgraded in performance and intelligence, will further enrich Roewe's product matrix in the SUV market, provide users with more choices, and further enhance SAIC Roewe's sales performance in the market.