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Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

With the maturity of new energy vehicle technology, the audience of new energy vehicles has also increased, but there are still not many models in the new energy medium and large SUV market. And with a budget of more than 300,000 yuan, the medium and large SUVs that can be bought are mainly Volkswagen ID.6 X, Ideal ONE, Lantu FREE These cars, of which the ideal ONE can be regarded as a veteran, the Volkswagen ID.6 CROZZ has the endorsement of Volkswagen, although the Lantu FREE has the endorsement of central enterprises, but the popularity is slightly insufficient compared to the first two cars. So, with a budget of 300,000 yuan, is it the ideal ONE to start as a veteran? Or do you start with Volkswagen ID.6 CROZZ, which is endorsed by Volkswagen? Let's take a look at it together through comparison.

Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

(Volkswagen ID.6 CROZZ)

Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

(Ideal ONE)

From the perspective of the market qualifications of bicycles, the Volkswagen ID.6 CROZZ is a new car launched by Volkswagen in July this year, and the ideal ONE began to be delivered at the end of 2019, and in May this year, it ushered in its own new model, which is a veteran in the medium and large SUV market. Not only that, since the delivery of the ideal ONE, the monthly delivery volume has stabilized in the ranks of 4 digits, and it only took 708 days from the zero basis of delivery to the delivery volume of 100,000 units. In contrast, volkswagen ID.6 CROZZ, since the delivery of the car, the monthly delivery volume can be stable at more than 1,000 vehicles, compared with the ideal ONE performance, there is indeed a big gap.

Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

From the price point of view, the ideal ONE starting price is more than 300,000 yuan, and the volkswagen ID.6 CROZZ starting price is only more than 200,000 yuan, in comparison, it is obviously the volkswagen ID.6 CROZZ is more affordable, but in fact, the ideal ONE audience is much higher than the volkswagen ID.6 CROZZ. So, selling more than 300,000 yuan of ideal ONE, why did it achieve such good results? Is it that the Chinese people don't like the public?

Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

For a new energy model, endurance is the primary issue. The Volkswagen ID.6 CROZZ entry-level model is equipped with a 132kW rear single motor, matching the ternary battery with an energy of 62.6kWh, bringing a real endurance of 439km. The long-endurance version is equipped with a rear single motor with a total power of 150kW, which provides a maximum endurance of 565km. To be honest, such a mileage for a pure electric medium and large SUV model, indeed can only be regarded as a conventional performance, after all, with the same level of the car of the Weilai ES8 entry endurance of 450km, long endurance of 580km, compared with the two, volkswagen ID.6 CROZZ in terms of endurance performance is slightly inferior.

Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

Ideal ONE is equipped with a range extender power system, and driven by batteries, intelligent generators, dual motor four-wheel drive system, the car has a maximum endurance of 1080km, compared with the Volkswagen ID.6 CROZZ long-endurance version of the model, the ideal ONE obviously does not have endurance anxiety. Not only that, ideal ONE also pioneered a new power generation mode of "urban electricity consumption, long-distance power generation", if it is running long-distance, it can also be endurance by refueling, which is also more convenient than the way volkswagen ID.6 CROZZ charging battery life. It is worth mentioning that as early as more than a year ago, Volkswagen China CEO also expressed no cut on the extender power system, but in fact, the new energy vehicle it built could not pose a threat to the ideal ONE equipped with the extended range power, which shows that this is also a different kind of face.

Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

In terms of space, the Volkswagen ID.6 CROZZ is less than 4 meters 9 long, but the wheelbase is close to 3 meters, so it can provide a generous actual seating space in the case of a 6- or 7-seat layout. The ideal ONE also has a wheelbase of close to 3 meters, which also provides ample actual seating space while providing a 6-seat layout. However, the ideal ONE is more than 5 meters long, which has obvious advantages over the Volkswagen ID.6 CROZZ of less than 4 meters 9, making the ideal ONE have a large car body, and the storage space in the trunk space will be larger.

Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?
Don't the Chinese people like the public? Why can the ideal ONE of more than 300,000 sell 100,000 units in 708 days?

In summary, the product strength of Volkswagen ID.6 CROZZ, in the pure electric medium and large SUV market, can also rank in the middle and upper reaches, combined with a starting price of more than 200,000 yuan, as well as volkswagen endorsement, can indeed become one of the first choices. Compared with the Volkswagen ID.6 CROZZ, the starting price of the ideal ONE is much higher, but in fact, the product strength of the Volkswagen ID.6 CROZZ top model is not as good as the ideal ONE, especially in terms of endurance and space, so in the case of the same budget of more than 300,000 yuan, the ideal ONE is indeed a good choice. Of course, this may also be an important reason why the ideal ONE can surpass the sales of all medium and large SUVs under Volkswagen China in November.

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