Why did Starbucks China CEO Cai Delin get into trouble for 4 months? Luck problems?

Operator Finance Network Intern Xu Dongyu/Wen

In mid-December 13, Starbucks was exposed to food safety problems in the Chinese market. From the end of October to the middle of November this year, undercover investigations were conducted at two starbucks stores, Wuxi Changxing Building store and Wuxi Zhenze Road store, and found that Starbucks had problems with the use of expired raw materials, including chocolate liquor, matcha liquid, cream, peach pulp and other raw materials. This has made Cai Delin, who has just been promoted to starbucks global executive vice president and CEO of Starbucks China for several months, arouse great concern in the industry. Operator Finance Network is also trying to reveal the newly appointed CEO of Starbucks China.

In August 2021, there was a major personnel change in Starbucks China, and Ceo Cai Delin was promoted to Ceo of Starbucks China and Senior Vice President of Starbucks China, and wang Jingying, former CEO CEO, will continue to serve as chairman of Starbucks China after leaving office, and Liu Wenjuan, general manager of digital innovation business, will be promoted to Chief Operating Officer of Starbucks China.

Public information shows that Cai Delin joined Starbucks in 2012, and it has been 9 years now, which can also be regarded as a "veteran" of Starbucks China.

It is reported that Cai Delin has served as the chief marketing officer of Starbucks China, the vice president of China North, the vice president of China store development and design, and in October 2016, Cai Delin was promoted to the chief operating officer of Starbucks China.

From regional vice president to COO to today's CEO, Cai Delin has a lot of experience step by step. However, in the face of the current Starbucks, Cai Delin should bear a lot of pressure and challenges.

In recent months, reports about Starbucks have frequently appeared on the hot search list, and in mid-December this year, Starbucks was accused of frequently touching the red line of food safety because of the use of expired ingredients, which also caused starbucks to be proud of its "gold standard" to cause industry questions.

It is understood that China is starbucks's second largest market, according to fiscal year 2021, Starbucks China's total revenue for the entire fiscal year was 3.65 billion US dollars (equivalent to 23.38 billion yuan), compared with 2.5679 billion US dollars (about 16.3 billion yuan) in the same period last year, an increase of 42.14% year-on-year.

Today, Starbucks has opened more than 5,000 stores in China, and will break 6,000 in fiscal 2022, which shows the broad prospects of China's coffee market. But it also means fierce competition.

However, the new CEO, Delu Tsai, has a lot of experience in Starbucks and believes that under his leadership, the future Starbucks can develop in a higher and better direction.

On December 28, the topic term "Starbucks was enforced for more than 10.87 million yuan" was on the first hot search, according to the public information of industry and commerce, Guangdong Starbucks Co., Ltd. recently added a new piece of executor information, and the amount of execution was more than 10.87 million yuan. However, this matter is only a housing rental dispute and has nothing to do with starbucks operations.

(Editor-in-Charge: Linghua Kang)