On December 31, 2021, the new car Emgrand L under the Geely Emgrand family was officially listed, with official guidance prices of 99,900 yuan and 109,900 yuan, respectively.
Due to Geely's rich layout in the compact sedan market, there are Emgrand, Emgrand GL, Binrui, Xingrui and other models, so emgrand L in order to avoid internal competition, only launched two models, namely flagship and supreme. In addition, Emgrand GL has also been discontinued after the listing of Emgrand L.
In terms of size comparison, Emgrand L and Emgrand GL are basically equivalent, with the same wheelbase, but Geely claims that Emgrand L comes from its BMA platform, which is different from Emgrand GL. In terms of power, both models are 1.4T + CVT power combinations, and in terms of suspension, they are also the structure of the front McPherson and the rear torque beam.
However, the exterior and interior of the Emgrand L are indeed completely new compared to the Emgrand GL, and the rest are completely different except that there are some shadows of the latter on the side. Emgrand L's new exterior and interior design are also superior in texture.
In terms of configuration, the FOTA upgrade is the biggest highlight of the Emgrand L. Geely claims that it can achieve continuous evolution and upgrading of the five major domains of the vehicle, such as power domain, chassis domain, body domain, ADAS domain, and infotainment domain.
In addition, it is worth mentioning that the Supreme type is equipped with an upgraded version of the L2 intelligent auxiliary driving system, compared with the market peers, its ELKA emergency lane keeping auxiliary has the function of identifying the collision risk of incoming vehicles and the edge of the road, and the AEB-P pre-collision safety system adds two-wheeler scene recognition, which is indeed better in intelligent safety.
Driven by popular models such as Emgrand and Xingrui, Geely still has a very strong competitiveness in the compact market. Relatively speaking, the performance of Emgrand GL and Binrui is relatively average. In terms of price distribution, Emgrand occupies a market below 100,000, Xingrui occupies more than 120,000 markets, and the arrival of Emgrand L just fills the gap between the two, which is very targeted.
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