Editor-in-Chief | Zhang Kehuan
Edit | Lu Ping
Author | Natsume
Reports from The GreatAuto
The rainy early winter seems to be depressed and cold, and people's expectations for warmth and brightness are particularly urgent, just like facing the car market affected by the epidemic and the chip crisis, and the steady pace of Dongfeng Nissan Venucia, just like this warmth and brightness, makes the auto market in 2021 have a more satisfactory end.
I have to say that since the return to Dongfeng Nissan, Venucia's growth against the trend is quite surprising, as of December 31, Dongfeng Nissan Venucia 2021 all car series terminal retail sales of 87,816 vehicles, an increase of 11.6% year-on-year, the annual sales target was successfully achieved. Among them, in December, Venucia brand terminal retailed 16,776 vehicles, an increase of 47.1% year-on-year; the terminal retail sales of the whole vehicle series once again exceeded 10,000, achieving double growth year-on-year for three consecutive months. In particular, Dongfeng Nissan Venucia Big V, under the environment of "lack of core", the market performance went against the market, and the terminal delivery reached 7008 vehicles in December, making the momentum of Dongfeng Nissan Venucia appear to be full of momentum and becoming the core main force of venucia's continuous upward movement.
The data shows that nearly 40% of the consumer population of Dongfeng Nissan Venucia Big V is post-90s - which makes people inevitably curious, in the fierce fight for the compact SUV segment, what is the charm of Dongfeng Nissan Venucia Big V to highlight the siege and win the favor of young people?
Confident people are all glowing, and so are cars
Speaking of youth, Dongfeng Nissan Venucia Big V is just emerging, and it comes with a "young" BGM, which is the most intuitive in the eyes of the front-line sales staff of Venucia dealerships.
"Dongfeng Nissan Venucia Big V's customer age is mainly concentrated between 25-40 years old", as the "sales star" of Dongfeng Nissan Venucia Quanzhou Huijing South Ring Road double brand store, the youthful and beautiful Chen Fengru exudes self-confidence, in her hands, at the beginning of December, she has signed nearly 10 lists of Dongfeng Nissan Venucia Big V.
This kind of self-confidence from the front-line sales consultants at the dealership end and the steady data performance are promoted in both directions, making Dongfeng Nissan Venucia Big V look hot and furious this winter.
As an important layout of Dongfeng Nissan Venucia in central China, Zhengzhou has two Dongfeng Nissan Venucia dual-brand stores, namely Zhengzhou Weijia Putian Franchise Store and Auto Trade Franchise Store, which undertake the market demand of this core city in the Central Plains and the surrounding areas, and prove the attractiveness of Dongfeng Nissan Venucia Big V with real data.
According to Cheng Wei, general manager of Dongfeng Nissan Venucia Zhengzhou Weijia Putian Franchise Store, in December, Zhengzhou Shuangdian delivered nearly 130 units of Dongfeng Nissan Venucia Big V, and nearly 120 new orders were added that month, such market heat gave them sufficient confidence, as of December 31, Putian and Auto Trade Store Shuangdian has picked up nearly 150 units. The confidence of the sales line stems from the self-confidence of Dongfeng Nissan Venucia Big V.
Hu Li, director of the exhibition hall of Hebei Baoding Venucia Dongfeng South Heshun franchise store, said that the exterior design of the big V is not only young, but also very imposing, which can attract the attention of consumers for the first time - the domineering front face and the unique daily running lamp shape, the sharp body waistline, the 19-inch oversized wheel hub, the 1.6m through-type taillights, and the 1917mm width comparable to the luxury SUV, etc., all of these characteristics converge into the extraordinary temperament of the big V, making it naturally the place where the eyes in the exhibition hall converge.
But in the eyes of customers, the most "fatal" attraction of Dongfeng Nissan Venucia V is not only in its appearance.
The height of the car is 1625mm, the width of the car is 1917mm, and there is room for space;
1.5T power is more powerful than 2.0L self-priming, 8.8 seconds to break the hundred, to power have power;
Fuel consumption of 6.6L per 100 kilometers is enough to save fuel economy;
Also guaranteed for life...
"If you want to buy an SUV, the budget is less than 150,000, and the Dongfeng Nissan Venucia Big V is the best choice." Chen Fengru said that the customers of the big V are mainly office workers, and the use is mostly family cars, on the basis of the attraction of appearance, they pay more attention to practicality and high cost performance, "very cost-effective" is the most real motivation for customers to order Dongfeng Nissan Venucia big V.
Not only young people, but also many elderly people are also "love at first sight" for the "very cost-effective" Dongfeng Nissan Venucia Big V. According to Cheng Wei, in the Zhengzhou Putian store, there are many parents to buy, the big V as a bride price to the children for marriage, in their eyes, Dongfeng Nissan Venucia big V "face" and "Lizi" have, very cost-effective.
Big V is "very cost-effective", behind which is the strength of the alliance system
To achieve "very cost-effective", in fact, it is not simple - shop around, low price, low quality and low matching, has long been unable to enter the eyes of young consumers. Compared with the joint venture brand than the process quality and power control, and the independent brand than the intelligent configuration and cost performance, can take into account to meet this two-way contrast needs, only Dongfeng Nissan Venucia Big V has such confidence and confidence.
This confidence and self-confidence stem from the technical endorsement of the Renault-Nissan-Mitsubishi alliance and the strong institutional support of Dongfeng Nissan.
Dongfeng Nissan Venucia Big V is built based on venucia VSA genesis architecture, co-produced with Dongfeng Nissan models, the quality is completely adopted Dongfeng Nissan joint venture standards, and shared Nissan's global supplier system, which ensures the high level of craftsmanship and quality of big V.
Taking the chassis as an example, Dongfeng Nissan Venucia Big V adopts the Nissan high-end car D platform chassis, the front McPherson independent front suspension and multi-link independent rear suspension are equipped with lateral stability bars, the same model as The New Qijun, which can effectively suppress the body roll during cornering, significantly improve the handling stability, and bring no loss of 200,000-level joint venture SUV driving experience at a price of 100,000 yuan. Not only that, the big V is also the only model in the same class that uses aluminum alloy steering knuckles, and the pursuit of high quality comparable to the joint venture in the invisible details is the "confidence" of Dongfeng Nissan Venucia big V.
Dongfeng Nissan Venucia V is equipped with a 1.5T engine, the maximum power is 140kW, the peak torque is 260N·m, and the power data performance once exceeds that of some displacement 2.0L engines, compared with the 1.5T Honda CR-V equipped with the same level, the power performance is not much more than that.
If the process quality and power control of the big V are comparable to the joint venture, then, looking at the configuration, Dongfeng Nissan Venucia big V shows the advantages of "independent brand" - rich configuration and full of personalization. Taking the 1.7 square meters of ultra-wide-angle light-sensitive canopy on the roof as an example, not only the front row open angle is as high as 86.9 °, the field of view is more open, and the use of black technology low-radiation glass can isolate 99.9% of ultraviolet rays, even in the summer sun, the car experience will not be discounted.
In addition, in the creation of a sense of science and technology, as well as the experience of human-computer intelligent interaction, Dongfeng Nissan Venucia Big V also keeps up with the trend. It is equipped with a 24-inch integrated dual screen, equipped with Venucia V-Link Nebulas smart connection system, in addition to intelligent voice interaction, the system pre-installed iQIYI video, QQ music, sing bar APP, navigation, Ele.me and other third-party software in the use experience is no different from the mobile phone; further, this system can also realize the interconnection between cars, smart homes, and smart phones.
It is worth mentioning that the Venucia V-Pilot Intelligent Driver Assistance System of the Big V integrates the functions of ICC full-speed domain intelligent pilot system, LKA lane keeping and LDP lane departure correction system, and its 540-degree surround view image and transparent chassis are rare in the same level. One of the more interesting points is that the big V's 64-color mood light will be instantly reminded of the color change according to the driving situation.
The 100,000-level SUV has achieved the level of more than 200,000 joint venture SUVs, and such a Dongfeng Nissan Venucia big V is indeed "very cost-effective".
Choose young, choose the future, the big V tomorrow is better
If Dongfeng Nissan Venucia Big V expresses the aesthetics of young people in terms of appearance design, and in terms of product hard power, it meets the needs of young people, then the "young perspective" that runs through the whole life cycle truly realizes the closed loop of this SUV definition of "young".
Although "words must be called young" is the trend of the times, in the view of Dongfeng Nissan Venucia, being young is not telling young people that "this is what you like", but should be decided by the young people themselves, "This is what we like". Therefore, as early as the beginning of the Dongfeng Nissan Venucia Big V project in 2018, the "V Force Creator" team composed entirely of post-90s and post-95 engineers and designers began their "creative journey".
"Along the old map, you can't find a new continent. We use young brushstrokes to write an ideal car life for you", this is the declaration of the "V force creators", the perspective of real young people, reflecting the attitude and pursuit of real young people, they have made the research and development time of Dongfeng Nissan Venucia Big V shortened by nearly a year, and Dongfeng Nissan Venucia Big V has also been given the value connotation of "young without boundaries".
Not only product design and development, product naming, but also to young people. At the same time as the official map was released in August this year, Venucia launched a prize call for names on the whole network, and in the end, the "big V" stood out from more than 1,000 names provided by more than 4,000 netizens, and the popularity of the order proved that young consumers recognized it.
Dongfeng Nissan Venucia's "young perspective" is also full of creativity and vitality in after-sales links such as car owner services.
Based on the official owners club "Big V Alliance" of Dongfeng Nissan Venucia Big V, a unique "Car Owner Community" will be established in each region. According to Yang Juan, marketing manager of Dongfeng Nissan Venucia Quanzhou Huijing South Ring Road double-brand store, combined with the talk shows that young people like to see nowadays, Quanzhou District will name the owner's community "Chao Xiao Society", and will occasionally name the local talk show activities in Quanzhou in the form of a cross-industry alliance, which is popular among car owners.
Speaking of the naming of the "Chao Laughing Society", Yang Juan after the 90s is quite proud - on the one hand, Dongfeng Nissan Venucia Big V is a full "Tide Fan" whether it is appearance or internal product strength; at the same time, the talk show is very popular with young people now, everyone releases their personality in laughter, so when she is in the community name, she has a flash of inspiration, "Chao Xiao Society" blurted out, and quickly spread.
This personalized organization and activities have been fully rolled out in the Dongfeng Nissan Venucia distribution system, including the @Zhili V League in Baoding, Hebei Province, and the theme appreciation tour in Zhengzhou, Henan.
Gao Guolin, deputy general manager of Dongfeng Nissan, made this evaluation at the beginning of the listing of Dongfeng Nissan Venucia Big V: "From young, build for young, and go to young people." "This is perhaps the best annotation to the big V.
epilogue
In the last month of 2021, the market performance of Dongfeng Nissan Venucia Big V with steady keys made us feel the "youthful energy". If Venucia is "Dongfeng Nissan's layout of the young market segment of the 'sharp knife company'", then the Dongfeng Nissan Venucia big V is the "sharp knife" that took the lead in stabbing. The strong opposition of Dongfeng Nissan Venucia Big V not only demonstrates the momentum and strength of the Venucia brand as a "forerunner", but also verifies the success of Dongfeng Nissan's youthful and differentiated strategy.
Dongfeng Nissan's youthful and differentiated strategy is in response to the current post-joint venture era of "unprecedented changes" in the Chinese auto market, joint ventures and autonomy, tradition and new forces, all-round competition is becoming increasingly fierce, seeking innovation and becoming a consensus for every market participant.
In such a rapidly changing "card game", dongfeng Nissan's card deck, Dongfeng Nissan Venucia big V hides the winning machine, and also shows Dongfeng Nissan's confidence and boldness in the future market.
Young is the trend, young is the future, and the future has come, the young Dongfeng Nissan Venucia big V, tomorrow will be better.
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