Wen | Han Ling, author of the weekly magazine "Finance and Economics"
Editor| Mao Shiyang
On the evening of January 3, BYD announced its december 2021 sales. According to the data, BYD's new car sales in December were 99,000 units, an increase of 75.97% year-on-year, which is BYD's two consecutive months exceeded 90,000 units, and the cumulative sales volume in 2021 was 740,000 units, an increase of 73.34% year-on-year.
In terms of new energy vehicles, BYD sold a total of 92,000 new energy passenger vehicles in December, an increase of 236.4% year-on-year, and a cumulative sales of 593,000 units in the whole year, an increase of 231.6% year-on-year. So far, BYD's total production and sales of new energy passenger cars have exceeded 1.51 million units.
It is worth noting that BYD's one-month sales are close to the whole year of "Wei Xiaoli". Among the recently announced sales, the annual sales of WEILAI, Xiaopeng and Ideal in 2021 were 91,000, 98,000 and 90,000 units, respectively.
Affected by this, in the first trading day of 2022, as of today's close, BYD's stock price was 271 Hong Kong dollars per share, an increase of 1.07%, and the latest market value was 788.9 billion yuan.
In terms of specific model sales, in December 2021, BYD EV models and DM models sold 48,000 units and 45,000 units, respectively, an increase of 148.0% and 448.6% year-on-year; in 2021, BYD EV models and DM models sold 320,000 units and 272,000 units, respectively, an increase of 144.9% and 467.6% year-on-year. According to BYD's annual sales target of 400,000 new energy vehicles previously circulated on the Internet, pure electric and plug-in hybrids each accounted for 200,000 vehicles, which obviously exceeded the target.
In the December production and sales express report, BYD said that the current demand for new energy vehicle orders is strong, maintaining a sustained growth momentum, in addition, BYD's Xi'an automobile production base production capacity has been affected to a certain extent, and sales in December fell by 2.49% year-on-year.
At the same time, BYD also announced the installed capacity of power batteries in December, the total installed capacity of new energy vehicle power batteries and energy storage batteries in December was about 5.049GWh, and the cumulative installed capacity in 2021 was about 37.9GWh.
In fact, before December 10, 2021, BYD's stock price was still more than 300 yuan per share, and even hit the trillion market value several times. However, its share price then began to fall.
In addition, as a leading enterprise of new energy vehicles, BYD's global electric vehicle sales champion was once taken away by Tesla, last July, BYD new energy passenger car sales exceeded 50,000, August and September sales continued to rise, breaking through 60,000 and 70,000 respectively, surpassing Tesla for three consecutive months and once again reaching the top of the global electric vehicle sales championship.
However, behind the electric vehicle sales crown is BYD's "absence" in the high-end of new energy brands, compared with the new car-making force Wei Xiaoli, BYD is slightly inferior in manufacturing process and intelligence.
How to break through upwards to enhance the brand premium has become a threshold in front of BYD.
Li Yunfei, general manager of BYD's brand and public relations business department, previously revealed that in the second half of this year, BYD will launch its own new high-end brand, and its first car is a hard-core off-road vehicle, priced at more than 500,000 to 1 million. It is reported that the car is benchmarked against Mercedes-Benz G, Hummer and other internationally renowned hardcore off-road vehicles, and is expected to be unveiled in the second half of 2022 and officially listed for sale in 2023.
On December 24, 2021, BYD announced that its holding subsidiaries, BYD Automobile Industry Co., Ltd. and Daimler Greater China Investment Co., Ltd., intend to increase the capital of Shenzhen Denza New Energy Automobile Co., Ltd. by 1 billion yuan in monetary terms according to the proportion of shareholding. After the completion of the capital increase of the shareholders of both parties, BYD Automobile Industry and Daimler will continue to hold 50% of the equity of Denza New Energy respectively. This means that BYD has its own high-end brand.
BYD explained that the direction of the new high-end brand is sports cars and all-terrain off-road vehicles, Denza will have its own exclusive design style, in terms of price, Denza will also play a difference with the new high-end brand, the price will be lower than the new high-end brand.
At present, BYD models are priced between 100,000 and 300,000 yuan, and the new high-end brands and Denza newly launched this year will make up for the market gap of BYD in high-end brands, however, with the increasingly fierce competition in the new energy market, how much is left for BYD's high-end market share?
![How much does a new energy vehicle cost in a year? The owner of the car posted the ledger, and after reading it, people were confused[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)