Ulrike von Mirbach, Head of the BMW Group's MINI brand in Germany, said: "In 2021 we delivered a total of 10,140 MINI Cooper SE to our German customers, which means that there are currently close to 15,000 pure electric MINI cars on German roads.
(Image source: MINI)
On December 30, 2021, von Mirbach, along with THE HEAD OF MINI BernD K Rber, THE HEAD OF GERMAN MARKET BERNHARD KUHNT AND THE GENERAL MANAGER OF THE WIDMANN & WINTERHOLLER SALES STORE ERWIN WINTERHOLLER, DELIVERED THE 10,000TH ELECTRIC MINI OF THE YEAR TO A NEW OWNER. Von Mirbach said: "Since being introduced to the market in March 2020, the pure electric MINI has achieved great success and we are very proud of it. Only with strong retail partners can we achieve this. ”
Germany is the largest market for pure electric MINI models in the world, with 23.6% of all MINI sold in the country's market being pure electric versions. The 2021 electric version of the MINI played an important role, with sales up 132%. With the launch of THE PLUG-in hybrid version of THE MODEL, the company's overall sales of electrified models increased by more than 70% year-on-year in 2021.
In 2021, the total number of MINI registrations in Germany was 43,004. Von Mirbach said: "Against the backdrop of a tough supply situation, MINI's sales last year only fell by 2.7% year-on-year, which reflects the excellent operational performance of the entire team. As a result, we have successfully continued to expand MINI's share of the high-end market. ”
MINI is currently producing the all-electric MINI Cooper SE at its plant in Oxford, and will also produce an electric version of the MINI Countryman at its Leipzig plant starting in 2023; in the same year, the China plant will also start producing all-electric MINI models based on the new architecture.
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