11
Models
Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Yellow Beats
Reports from The GreatAuto
I have to say that 2021 for the automotive industry, should be regarded as the most difficult year ever, the "lack of core" crisis + the double impact of the epidemic, so that the automotive industry has been hit hard this year, the speed and number of major brands to innovate is obviously not as good as in previous years. However, with the joint efforts of various car companies, China's automotive industry has gone hand in hand, and a large number of excellent new cars have emerged.
2021 has passed, here, Qi Panjun also made a series of inventory, and carefully selected 12 annual "most valued" blockbuster new cars, this inventory we will be divided into the first two, the next for everyone to take stock of the first 6 new cars. (In no particular order).
GREATAUTO
Dongfeng Nissan Xuanyi e-POWER
Various phenomena show that 2021 is a very critical year in the process of transformation of traditional car companies to electrification, and various new cars are emerging in an endless stream, but Qi Panjun believes that throughout today's hybrid market, the two major technical systems led by Honda i-MMD and Toyota Dual Engine Technology have already occupied half of the field, and Nissan seems to be a little late, until this year's Guangzhou Auto Show launched the Xuanyi e-POWER, a new hybrid model.
As a latecomer, Xuanyi e-POWER's hybrid concept is completely different from That of Shuangtian. Xuanyi e-POWER is equipped with a 1.2L range extender, not directly involved in the drive work of the vehicle, but to generate electricity to power or charge the motor, so that the biggest highlight is to make Xuanyi e-POWER achieve 100% pure electric drive, while the performance is more outstanding, after all, the peak torque of 300N·m is indeed relatively fast for compact cars such as Xuanyi e-POWER.
However, there are also many friends who will wonder: isn't the working principle of Xuanyi e-POWER the same as the range extender electric car? In fact, compared with the traditional range extender electric vehicle range extender power generation, Xuanyi e-POWER completely got rid of the dependence on the electric pile, only need to have gasoline to "self-reliance", completely solve the endurance anxiety.
Auto Jun believes that Xuanyi has always been the king of domestic family car sales, and now the strong entry of Xuanyi e-POWER is bound to help Dongfeng Nissan to a higher level in sales.
Dongfeng Honda Eleventh Generation Civic
With the listing of the tenth generation of Civic in 2015, the popularity of the Civic car has been pushed to the peak, whether it is the passage circulating on the Internet or the actual sales performance, it can be described as the top model of the automotive industry since the 21st century. Since its birth, Civic has always left people with the key impressions of openness, movement and balance, especially on the Ten Generations Civic, which shows the movement vividly.
If the Tenth Generation Civic is like a hairy boy who has just emerged from society, then I think the Eleventh Generation Civic must be a man in a suit with a successful career. Compared with the Tenth Generation Civic, Qi Panjun believes that the Eleventh Generation Civic abandons personalization is not a bad thing, because for the Civic model, their target customers are not only young people. In addition to the change of appearance, the eleventh generation Civic interior has also ushered in a comprehensive renewal, comprehensively improving the texture and comfort of the model, and further improving the product strength.
Of course, as a replacement model, the eleventh generation of Civic has changed not only the visual aspects of the appearance and interior. In the power part, the eleventh generation Civic first replaced the former 1.0T three-cylinder engine with a low-power tuned 1.5T engine, followed by the 1.5T engine on the high-end model that has also improved in performance, with the maximum horsepower going to 182Ps and the peak torque reaching 240N·m, which is expected to be better than the ten generation Civic in acceleration.
There is no doubt that the Eleventh Generation Civic will continue to dominate the same level of the market in the future, after all, after the replacement, the Eleventh Generation Civic is obviously more balanced in all aspects. Therefore, its potential consumer base is no longer limited to young consumers, so that the eleventh generation Civic can better consolidate the compact segment market share in the future.
Guangqi Honda type
Like the eleventh generation of Civic, Guangqi Honda Model is also a blockbuster new car under Honda this year, although it and Civic are "sister models", but the type style shows obvious differences with Civic in terms of positioning or target group.
In fact, from the perspective of the media, GUANGQI Honda's style is more similar to the Ten Generation Civic in terms of positioning, because under the development layout of Honda's dual-vehicle strategy, the Eleventh Generation Civic obviously pays more attention to comprehensiveness, while the type is still personalized, thus attracting young consumers.
In terms of athletic performance, the type is obviously more pure. Unlike the Civic, the model is equipped with a 1.5T high-power engine and is also available with a model that matches a manual transmission. This is also the differentiation that Guangqi Honda strives for. Judging from the product matrix of Guangqi Honda, all the models launched so far except for Fit have taken the route of exquisite home. The arrival of the type will also give Guangqi Honda more youthful colors.
Qi Panjun believes that in the future market, the type will most likely fight side by side with the eleventh generation civic and become the leader in this level, and through the type, perhaps in the future we will see a younger guangqi Honda.
SAIC Volkswagen ID.3
2021, is the first year of electrification of the automotive industry, but also the year when traditional brands frantically counterattacked to the new forces of car-making, as the third pure electric vehicle model of SAIC Volkswagen, ID.3 has maintained a high degree of popularity since its release, with its cute and exquisite appearance, attracting many young consumers. As a compact pure electric vehicle, id.3, like other Volkswagen models, has a very balanced product force, continuing the middle way that Volkswagen has always adhered to, and at the same time, with the blessing of the electrification platform, it also gives it a better body proportion and appearance.
And for domestic consumers, Volkswagen's brand effect also allows ID.3 to have a halo bonus, after all, Volkswagen's brand influence in China for many years is destined to be higher than that of new car-making forces. It can be said that ID.3 is the key to opening the new energy era for the public.
In fact, in the Chinese market today, Volkswagen is obviously one step ahead of other traditional joint venture brands in the development speed of electrification, and the more pure MEB pure electric platform, skilled R & D design and supply chain have laid a solid foundation for Volkswagen to quickly create a variety of products of different sizes.
MEB electric platform
Auto Jun believes that the birth of ID.3 is also the result of Volkswagen's continuous exploration, in the past few months, everyone has witnessed the visible rise of Volkswagen's market share in China's pure electric, as the fastest moving traditional car companies, Volkswagen pure electric will be extremely competitive in the future.
Tank 500
Different from the transformation of traditional joint venture brands into electrification, in 2021, our own brands are transforming to high-end, and in this transformation process, many excellent models have emerged, but to say that it has become a phenomenon-level model, we have to mention the tank 500. On the body of the tank 500, you can find that the Great Wall has all the core technology installed on it.
For example, the 3.0T V6 engine independently developed by Great Wall is first-class in the industry in terms of parameter performance and technical maturity. And the longitudinal 9AT transmission is also the first time to be applied to our own brand models, even including a variety of excellent off-road configurations, all of which are the high-end of the tank 500.
Although many people have questioned the price of the tank 500, but at least at this stage, in addition to the tank 500, it seems that there is no second medium and large SUV that can be bought with similar product strength with only 335,000, so in this way, the high price is also relatively speaking, after all, a small Jimney has soared to 380,000.
Tank 500 is an extremely important product in the process of independent brand impact on high-end, and also shows the technical strength of the Great Wall Group. However, any brand impact on high-end is not overnight, so for the Great Wall, it is only the first step in the long march.
Lynk & Co 09
Like the Tank 500, the Lynk & Co 09 is also a flagship model derived from the high-end process of its own brand impact, but the difference is that the Tank 500 is designed to highlight the combination of off-road and luxury, while the Lynk & Co 09 is more comprehensive and highlights luxury.
And the high-end of the Lynk & Co 09 is different from the tank 500, the most core of the Lynk & Co 09 is its architecture platform, and Volvo's model, Lynk & Co 09 was also born in the SPA architecture, which means that the Lynk & Co 09 and Volvo model have the same chassis structure, drivetrain, high-strength body and electrical system, etc., and even treat it as a shell version of the XC90 is no problem.
Lynk & Co 09 as the first medium and large SUV model under the Lynk & Co brand, it is not only the flagship model of the Lynk & Co family, but also represents the brand face of Lynk & Co in the SUV field, it shoulders the arduous task of occupying more market share, in the highly competitive medium and large SUV segment, Lynk & Co 09's product strength is enough to reach the luxury standard, in the face of competitors, it also obviously has sufficient confidence.
epilogue:
According to the data, as of November 2021, the total sales of domestic passenger cars reached 19 million units, an increase of 7.1% year-on-year, of which 16 million were oil vehicles and 3 million were new energy vehicles. From this data, we can see that the growth trend of new energy is indeed not small, but fuel vehicles are still the main force in the domestic market, so the inventory brought by Qi Panjun for everyone is still mostly fuel vehicles.
From the annual new car in 2021 to predict, Auto Panjun believes that in the process of electrification in 2022, more and more joint venture brands will join in, and on the side of independent brands, there will still be many brands that will continue to impact high-end and bring more excellent products.
In the next part, Qi Panjun will also take stock of 6 heavyweight new cars that are also topical, and everyone may wish to wait and see.
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