In China's folk culture, "dragon" and "lion" have a very rich symbolic meaning of traditional Chinese culture, "dragon" can be said to be a concentrated embodiment of traditional Chinese culture, "lion" is majestic, giving people the feeling of an innate atmosphere and respect of a product, as if it naturally contains the "wind of the king". It is often said that the dragon and lion dance, the beginning of the year. In fact, in the automobile market, the image of "Dragon Dance" also exists, that is, the Asian dragon, Asia lion - dragon and lion combination brought to us by FAW Toyota. So, what kind of surprises can the new leapfrog "Dragon and Lion Combination" based on TNGA bring us? Let's take a closer look.
Can the TNGA architecture dual flagship really fill the market gap for FAW Toyota?
In the face of the domestic car market, if you want to break the "inner volume", it is necessary to come up with some "housekeeping skills". It is also in this environment that Toyota launched the TNGA architecture, from research and development, design, procurement to production of all aspects of unified planning and design, reduce costs at the same time, can achieve more efficient production and higher quality products.
As the most competitive and cruel segment in the automotive category, the family car market has always been a "place where soldiers must fight". Want to meet the needs of consumers, naturally can not "single-handedly" to fight, positioned as the B+ class of the Asian dragon, as the TNGA flagship model, from the power system to safety standards to the configuration of equipment, this car has shown a certain advantage in the same level of models, since the listing has also won a lot of user love, December 2021 single month sold more than 15,000 vehicles.
In the compact family car market, Corolla has the strength of 50 million sales in the world, but from the 100,000 to 150,000 compact car Corolla to the 190,000 to 280,000 mid-size car Asian Dragon, there is obviously a large gap, and therefore, FAW Toyota launched a new TNGA leapfrog sedan Asiatic Lion, its price range is 14.28 ~ 17.98 million yuan, which is to fill the gap in FAW Toyota's product line.
The "Dragon Lion" dual flagship combination formed by the Asian Dragon and the Asia Lion has also stimulated the market vitality of the FAW Toyota sedan matrix to a certain extent. The echo of "dragon" and "lion" has contributed to the systematization of the naming of FAW Toyota's product sequence, but also effectively strengthened and consolidated the high-end image of the car, which also has a certain help for improving brand recognition, and even, to a certain extent, can promote users to form a labeled memory.
As a new force, can the "external qualities" displayed by the Asiatic Lion impress people?
I believe that many people have noticed that in the English name of Asiatic lion ALLION, the word "Lion" contains, which can be translated as "lion", and at the same time, ALLION is derived from "ALL IN ONE", representing the brand mission of "going all out" and "extremely beautiful experience".
In the "external display" of the Asiatic Lion, we can still feel the attitude of FAW Toyota's "ALL IN" more obviously.
For example, the elegant front face, the dynamic rear shape, and the low-center-of-gravity body design with a long wheelbase of 2750mm, the low-key and exquisite TNGA cockpit, and many of the high-quality materials applied to its interior, all show a certain luxurious style.
For example, the Asiatic Lion also has the same configuration performance as the Asian Dragon. For example, the 12.3-inch full LCD instrument screen equipped by AsiaSing lion is the first time that Toyota is equipped with a full LCD instrument panel on Chinese models, and the 9-inch suspension central control screen is also more conspicuous, the UI design is more concise, the display is also clear, and the information display is also more comprehensive, highlighting a certain sense of science and technology.
In order to meet the preferences of young people, the Asiatic lion also brought us some configurations that can improve convenience and comfort. For example, we can open the air conditioning system through remote control, and we can adjust the car to a comfortable temperature before getting on the car; and the car also has a built-in PM2.5 concentration real-time display and CN95 certified air conditioning filter, so that the health of the trip is guaranteed.
In the process of driving, we can also control navigation, multimedia, sunroof, etc. through the intelligent speech recognition system, which is more convenient through sound control, so as to free hands at certain moments. On this basis, we can also enjoy the "Toyota Zhixing Interconnection" through the APP, emergency rescue, vehicle driving information, vehicle status and other information can be viewed at any time, and rich functions such as stolen tracking and remote diagnosis are also covered.
As a new force, what kind of "intrinsic qualities" does the Asiatic lion show?
Of course, the visible place is the top priority of the car company's "show strength", but the "invisible place" is actually more critical, especially in the safety and three major pieces, which are related to driving safety and driving experience. So, in these two places that are easily overlooked by many consumers, what kind of "intrinsic quality" does the Asiatic lion show?
In terms of safety, Asia Lion's new Toyota Smart Travel Safety System (TSS 2.0) is equipped with functions such as PCS Pre-Collision Safety System, LTA Lane Following Assist System (with follow-up function), AHB automatic adjustment of high beams and DRCC dynamic radar cruise control system. Among them, the AHB automatic adjustment of high beam lights system can automatically switch the high and near lights when driving at night, and the DRCC dynamic radar cruise control system can assist in maintaining the distance from the front car, which can reduce the driving burden to a certain extent and can effectively improve driving safety.
In addition, the TPMS tire pressure monitoring system and the PKSB parking anti-collision assist system are also highly practical, the former can display the tire pressure in real time, and the latter can prevent us from colliding with pedestrians or obstacles when driving at low speeds or reversing. For example, when we reverse, if there is an abnormal situation such as a pedestrian suddenly appearing behind the car, the vehicle will automatically brake, which is still relatively friendly for novice drivers.
In terms of power, Asia Lion is equipped with the same TNGA 2.0L jet control engine as the Asian Dragon, which has the advantages of small size, light weight, low center of gravity, strong power, etc., as well as 40% thermal efficiency, maximum power 126kW, peak torque of 205N·m, transmission matching 10-speed dual-drive CVT gearbox, can achieve a relatively smooth shifting experience, and acceleration performance is not bad, and fuel consumption can be as low as 5.7L/100km, Fuel economy is also the leading level in its class.
In terms of chassis suspension, Asiatic Lion adopts the front McPherson independent suspension + rear double wishbone independent suspension, and optimizes the tuning for the need for ultra-long wheelbase, in terms of the overall experience, such a setting can also bring a sensitive and comfortable driving texture to a certain extent while ensuring the smoothness of the body.
Conclusion:
At a time when competition is becoming more and more fierce, it is a feasible way to break the sales dilemma and send new forces to the market, and the right way to open up new forces also comes from the confidence in the heart. Based on the TNGA architecture, Asia Dragon has gained a firm foothold in the market segment, and Asiatic Lion has also demonstrated the "new force" that the flagship should have in the new era, filling the market gap between Corolla and Asian Dragon to a certain extent, and effectively meeting the higher travel needs of the segment. So, for you, can this "Dragon Lion" CP meet your family car needs?