Ritual is a thing that can be seen everywhere in our daily lives, and there are many young people who hope that the store will give them a very grand celebration after buying a new car. There are also many exaggerated forms of car pick-up that will make the owner feel very uncomfortable, and Mr. Wang, who just picked up the car recently, was so angry that he had to return the car on the spot.
Mr. Wang, a car owner from Anhui Province, bought a Changan CS75 for 130,000 yuan, and the store held a very exaggerated celebration ceremony for Mr. Wang, who was a low-key person and wanted to take a photo and drive the car away. Unexpectedly, the sales even carried a gong over to let Mr. Wang cooperate to complete some small tasks and get some additional rewards.
Originally, Mr. Wang thought that it was simply enough to take a few photos, put a firecracker, and knock a few gongs. Mr. Wang and the salesman said not to exaggerate too much, and the form should not be too complicated. The next sale first asked Mr. Wang to take a few photos with the red flowers and bang the gong, and then asked Mr. Wang to cooperate to complete some actions.
At the beginning, it was still relatively normal, that is, some more normal positions, and slowly asked Mr. Zhang to pose on the roof of the car, and even to do some strange behavior next to the car. Sales are like circus conductors, one will let Mr. Wang go to the top, the other will go to the bottom, so that Mr. Wang feels that he has been played as a monkey.
Mr. Wang couldn't stand it anymore, pulled the safflower to the ground, questioned what the sale meant on the spot, and demanded a refund. Later, Mr. Zhang said to the relevant personnel, I came to buy a car, not to accompany them to do games, they obviously made me happy, this car is not to be.
Another Ms. Chen also encountered an exaggerated car pick-up ceremony when buying a car, and the sales required her to cooperate with various actions, which made Ms. Chen feel embarrassed, she only wanted to come and drive the car away smoothly, and did not want to show her face so much to cooperate with the store to do activities, and finally Ms. Chen still refused the request of the store and drove away.
Mr. Zhang and Ms. Chen have shared their experiences on the Internet, which has aroused the discussion and empathy of many car owners, many car owners have said that they also have this exaggerated ceremony when picking up the car, and some car owners are not happy at all after cooperating. The owner only wants to buy a car and drive away, but he did not expect that the car pick-up ceremony held by the 4S shop was very complicated, which made the owner feel very unhappy.
Therefore, for the so-called sense of ceremony of the 4s store, we must grasp the measure and consider the feelings of customers, who only want to drive away smoothly and smoothly. If the 4S store only cares about its own interests, it will only have a counterproductive effect.
Now many 4S shops hold exaggerated car pick-up ceremonies are actually mainly for the purpose of publicizing gimmicks, hoping that such a car pick-up ceremony can advertise themselves and leave a deep impression on the owners. In fact, for car owners, exaggerated car pick-up ceremonies are not as useful as some simple and practical gifts. The store can prepare some small gifts for the owner, or some free maintenance services, the owner is more receptive, and will leave a good impression, which will invisibly improve the competitiveness and influence of the store.
Moreover, there are still many safety hazards in the pick-up ceremony held by some shops, and firecrackers are placed next to the car, in case it is not well controlled, it may cause fire and cause damage to the newly purchased new car. Car owners are more concerned with the actual service than with some superficial rituals.
The pictures in this article are from the Internet, if there is infringement, please contact to delete