The sense of ceremony is the most intuitive way for people to express their inner thoughts, and in daily life, the sense of ritual is everywhere. After buying a new car, the 4S store will also hold a car pick-up ceremony to let the owner feel the customer-first treatment. The car pick-up ceremony is to let the owner feel the joy of buying a car, but some 4S stores do not grasp the measure when holding the car pick-up ceremony, which makes the owner very uncomfortable, and even has the idea of returning the car.
Mr. Wang, the owner of the car in Shandong, has always dreamed of having a car of his own, but because he had just bought a house before, it was very stressful to repay the mortgage every month, and Mr. Wang had not bought a car. Now that he has a child to pick up and drop off his children from school, it is very inconvenient to have no car, and Mr. Wang spent 150,000 yuan to buy a domestic car.
On the same day, Mr. Wang happily completed the pick-up procedures, and originally thought that after signing and paying the money, he could drive the car away. But when he was about to leave, the staff stopped him. The sales staff told Mr. Wang that there is a tradition in the store to hold a small car pick-up ceremony for each owner of the car, the process is very simple, the owner only needs to cooperate with it.
There are also many people around who have bought cars, and Mr. Wang has also seen their car pick-up ceremony, and most of them take a photo with their car with a giant car key. Mr. Wang thought that his pick-up ceremony was to take a photo with the car, so he gladly accepted. I just didn't expect that this pick-up ceremony was so cumbersome that it didn't end for more than two hours.
The sales staff first took Mr. Wang to the place where the car was parked, and after putting a big red flower on Mr. Wang, the surrounding sales staff began to say congratulations. There were also people recording videos and taking photos, which looked very lively. Mr. Wang also enjoyed the feeling of being surrounded by everyone, and cooperated with the sales staff to shoot with a smile.
After taking the photo, Mr. Wang was ready to drive away, but the sales staff stopped Mr. Wang and said that there was still a process that had not been completed. Then the sales staff took Mr. Wang back to the hall and asked him to use darts to draw a lottery. However, these prizes are not in vain, and after winning the lottery, Mr. Wang needs to complete the tasks on the original plate before he can take the prizes away.
Seeing these tasks, Mr. Wang was a little angry, so many people surrounded him at the scene, and they had to imitate the cries of small animals in front of everyone, just like playing monkeys. Mr. Wang said he did not want the gift and chose to give it up. But the sales staff did not give up, and they also asked Mr. Wang to complete the last challenge of beating the drum and reciting the blessing.
The car pick-up ceremony lasted for more than two hours and was not over, and Mr. Wang was also a little annoyed, and he angrily threw the big red flower given to him by the salesman on the ground, saying that I did not want the car and returned the money to me. The person in charge of the store saw that Mr. Wang was angry, and quickly went forward to reassure him and canceled the process behind.
Now the competition in all walks of life is very fierce, and the competition between 4S stores is also very strong. After selling a car, the merchant held a car pick-up ceremony to advertise himself. But before the car ceremony, it is best to say hello to the owner and explain the process to the owner. If the owner is willing to accept, the owner can participate. If the owner is not willing to accept it, it should not be forced. When holding a car ceremony, you should not do too many embarrassing projects. After all, everyone's main purpose is to buy a car, not to cooperate with geography to do publicity.
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