A few days ago, domestic media reported that SAIC-GM will reduce production of K216 in order to increase the production capacity of electric vehicles. The model of the K216 is the Corvus on sale by Chevrolet. The existing production capacity is 180,000 units/year, and after the reduction, it is only 160,000 units/year, a sharp decrease of nearly 90%.
SAIC-GM explained: "We did transform the Wuhan vehicle factory, in order to increase the production capacity of electric vehicles, the Corresponding Reduction in Kowarz production, but definitely not 90% so much, I hope the major media know." ”
We do not deny the truth of this statement, but the reason for Chevrolet Covoz's reduction in production is not only to make room for new energy vehicles, its sales have plummeted, and the inability of enterprises to obtain benefits is the fundamental factor in its real production reduction.
Data doesn't lie.
Before 2018, The Kowartz had a strong sales momentum in small cars, and it can be regarded as the "sales king" in the same class of vehicles with high cost performance. The total sales volume for the whole year of 2017 was 188319 units, and the total sales volume in 2018 reached 252108 units, up 33.87% month-on-month. The sales volume in the following three years were: 101765 vehicles in 2019, 39261 vehicles in 2020, and 13276 vehicles in 2021, all of which were down.
From the sales trend of Chevrolet Corvus from 2017 to 2021, we can clearly see that the sales volume of Chevrolet Corvose continues to decline and declines very much. In particular, sales plummeted in February and May 2019. Although the Kowartz manufacturers have shown enough sincerity to buy a car on the basis of a guide price of 25,000 yuan, this has not reversed the continuous decline in Kowartz sales.
Combined with the monthly sales trend, we found that Chevrolet Coworth suffered two sales "Waterloo".
The first time appeared in February 2019, this sales decline, we can understand as the end of the year to rush out of the performance of the cold period. But in May of the same year, sales still plummeted, coincidentally coinciding with the launch of the chevrolet Covortz's new car. Although before the new car was launched, GM officials carried out a lot of publicity about the three-cylinder engine on the Internet, trying to dispel consumers' purchase concerns. But sales data showed that the hype didn't work, with consumers learning that the new Kowartz had installed a three-cylinder engine that was prohibitive, leading to dismal sales in May.
Since the launch of the Kowartz, this compact family car has been loved by consumers and once became the pillar of Chevrolet's sales, before changing the three-cylinder engine, the Kowartz average monthly sales of 20,000+, and the annual sales volume has repeatedly reached new highs. Since the change from four to three, chevrolet Coworth has seen a sharp drop in sales of Buick's Yinglang cliff.
Honestly speaking, as a family car, the Kowartz is worth the money in terms of appearance and cost performance, but a three-cylinder machine is enough to deter most consumers. Now that The Performance of Kowartz in the market is much worse than before, coupled with GM's intention to let Kołoz give up production space for new energy vehicles, Kowartz is facing the risk of delisting at any time.