On January 11, The Italian luxury car manufacturer Maserati, founded in 1914, announced that it would compete for the first time in 2023 at the ABB FIA Formula E World Championships.
This was the first step in Maserati's post-"New Era" racing strategy, which made Maserati the first Italian car company to compete in the FIA Formula E World Championship.
In September 2020, Maserati's new flagship sports car, the MC20, was released in Modena, Italy, with its "Nettuno Poseidon" engine introducing F1 cutting-edge technology to the powertrain of mass-produced models for the first time, announcing the beginning of a new era for the Trident brand.
When it comes to racing, Maserati is more serious than any of its Italian counterparts.
In 1926, the Maserati Tipo 26 was piloted by Alfieri Maserati in the Targa Florio endurance race and won the championship.
In 1957, Argentine driver Juan Manuel Fangio won the Formula One World Championship in his Maserati.
In 2004, the Maserati MC12 was featured in the FIA GT Championship. Between 2004 and 2010, MC12 racing won 22 races (including three Spa 24 Hours) and 14 titles, including manufacturer's, driver's and constructors' championships.
The choice to return to the track with Formula E is behind Maserati's keen capture of the new atmosphere of travel. The FIA Formula E World Championship is the world's first all-electric road racing series, and the Gen3 is one of the fastest Formula E cars in the world.
The new Gen3 is the sum of Maserati's design, manufacturing and technological innovations, and is an excellent vehicle for Maserati's electrification solutions, while the FIA Formula E World Championships are a high-quality platform for validating solutions, accumulating experience and racing for civilian use.
In Folgore's electrification strategy, Maserati will offer 100% electric solutions for all models, including the Gregare, GranTurismo, GranCabrio and MC 20 supercars.
In response, Maserati CEO Davide Grasso said: "Racing is deeply imprinted in maserati's brand DNA. Formula E is a race to performance, experience and innovation, and Folgore's electrification strategy is Maserati's purest demonstration of its response to electrification trends. ”
Jean-MarcFinot, Senior Vice President of Motorsport at Stellantis Group, said, "Maserati's participation in Formula E provides the Group with technological development opportunities to accelerate the development of high-performance electric powertrains and intelligent software systems. ”
In the Chinese market, the 128% increase in sales in the first half of the year made Mirko Bordiga, Managing Director of Maserati China, very satisfied.
"So far, this year's sales have been far better than in 2019," Bo said, "we are very satisfied with the performance of the Chinese market in all aspects this year." 2022 will be maserati's big year for the brand, with different versions of the Grecale, GranTurismo and MC20 coming on stream. ”
This spring, the Maserati brand's first medium-sized SUV, the Grecale, will be officially launched, and it is widely regarded as the backbone of sales.
"Grecale's interiors, in-vehicle infotainment systems and human-computer interaction systems are impressive. The appearance is very recognizable, and it is a pure Maserati that can be recognized at a glance. Bo Jiaming said.
In November, Sarati announced the launch of the O2O new retail business, a new business model based on in-depth cooperation with dealers, aiming to enhance the interaction between online virtual processes and offline traditional experiences in the car purchase process. This year, Maserati's stores around the world will be gradually renovated, with the opening of a new generation of showrooms in Milan and Shanghai. At present, Maserati has more than 60 dealers in China.