I don't know when the last time the family sat together and watched TV was time, in the short video era, sitting in front of the TV to watch the program is simply a kind of "torment" for many young people, after all, the TV can be watched, most of the time the mobile phone can also watch. According to public data, in 2020, the retail volume of China's color TV market reached 44.5 million units, down 9.1% year-on-year; the retail sales volume was 120.9 billion yuan, down 11.7% year-on-year. The entire market shows the phenomenon of "volume falling together".
But from another point of view, although smart phones have "taken away" part of the market from the hands of TVs, they have also left room for the smart TV market to fight back, after all, in some scenes, the functions and unique experiences of smart TVs can not only catch up, but also surpass smart phones. For example, today's protagonist Skyworth Q31 Pro is such a smart TV product created with "mobile phone thinking".
appearance
In fact, when I opened the box Q31 Pro, I found that this TV, or Skyworth brand, does have unique features in design. In general, the panel of a TV is where a TV is the weakest. But when people open the box and move the TV, they often inadvertently press the noodles. In order to optimize the unpacking process, Skyworth pre-installed two handles on the hole of the Q31 Pro mounting wall bracket, which can greatly improve the situation that the TV cannot be installed for the first time.
Speaking of design, in fact, Skyworth Q31 Pro has also moved a lot of thought in appearance, different from the common black engineering plastic shell or gold trim decoration, Skyworth Q31 Pro this time changed to a new ultramarine blue design style, the blue on the side of the TV will reflect different shades of blue in different lights, with the gold grid trim at the bottom of the TV, the overall look is more upscale.
In addition, the back of the Q31 Pro has also changed the normal state of the TV industry, using a new generation of glass back panels. Different from the common plastic backplane, the new generation of glass backplane can not only provide exquisite, high-grade visual effects for TVs, but also have better performance in terms of impact resistance, scratch resistance, and bending resistance, and the use of TV backplanes to make TV backplanes can also make TVs more durable. Coupled with the hollow soft light logo on the back of the TV, it can also bring a stronger sense of viewing atmosphere while highlighting the sense of fashion and technology.
Intelligent interaction
In addition to innovation in packaging and design, Skyworth has also prepared a very interesting accessory for the Q31 Pro: the Smart Eye. To put it simply, Smart Eye is an intelligent hardware within the Skyworth ecosystem that connects to the network through Wi-Fi. But it is different from the general smart camera, and the Q31 Pro interconnection and smart eye, often can give the TV more functions.
First of all, the smart eye can output 1080P picture, but also comes with an infrared fill light, whether it is day or night, can record a clear picture stably. Then, Skyworth Smart Eye also has a built-in microphone and speaker, which can directly make voice calls with the TV through the mobile phone client of the TV Pie. But that's not all there is to TV and smart eye connectivity.
For example, for families with children who need to be taken care of, parents often only get a moment of relaxation time after the child is asleep, but late at night in the living room when watching the ball and watching TV, they cannot observe the child's every move in real time, and it is more likely that the baby's crying cannot be heard if you watch TV with headphones. But with the PIP picture-in-picture function that utilizes the Q31 Pro and Smart Eye, you won't miss your every move in the children's room even if you watch TV in the living room. Under the detection of the special AI abnormal sound algorithm, the smart eye can also push the notification to the user's mobile phone and TV in real time after recognizing the baby's cry, so that parents can be more assured.
Audio-visual performance
Of course, Skyworth Q31 Pro as a smart TV, the product is ultimately implemented in the tv two words, the quality of audio and video is the TV and smart phones, tablets and other devices compared to the biggest advantages. As a 4K HDR TV, Skyworth Q31 Pro supports two major imaging and acoustic standards, Dolby Vision and Dolby Atmos.
HDR and Dolby Vision can significantly improve the contrast between white and black pixels in the picture, improving the dynamic range of the picture, making blacker and whiter. At the same time, due to the improvement of the dynamic range of the picture, the TV also has a finer brightness distinction between pure black and pure white, which means that the TV can more accurately restore the relationship between light and dark in the picture, and also better retain the details in the shadow or highlight area of the picture.
For example, in the movie "Eight Hundred", the dim interior of the building and the brightly lit concession area outside the window form a sharp contrast, but in the picture of Skyworth Q31 Pro, the roof line illuminated by the faint light in the house is still clear and recognizable, and it will not show a "dead black" like other TVs.
A similar situation is also reflected in the TV series "Who is the Murderer", even in the direct sunlight outdoor scenes, we can still distinguish the details of the clouds, not to say that the highlight overflows a large area.
To say a little more, there are a lot of people who think that SIDE-entry backlight (ELED) TVs are difficult to show excellent backlight control and dynamic range, but the Q31 Pro's performance really surprised me. Here also use "Eight Hundred" as an example, in a variety of lighting environments, Q31 Pro still shows excellent black control, will not say that like some "not skilled" partition backlit TV shows uneven chessboard black. This is not only a proof of the excellent picture quality of the Q31 Pro, but also the embodiment of Skyworth's years of technical accumulation in the field of TV backlighting.
As a Skyworth product, Q31 Pro naturally has a good performance in anti-strobe. Due to the larger picture area of the TV and the need to drive more backlight beads, TV brands often need to face a more rigorous strobe test. In order to reduce the damage of stroboscopic to the eyes, Skyworth improved the power supply and backlight drive circuit of the TV, and used a new generation of DC dimming to smoothly control the brightness of the TV in time and solve the invisible strobe problem from the source.
If backlight control and stroboscopic flicker are only the technical embodiment of Skyworth hardware, then the AI SR image quality engine and MEMC action compensation are naturally the best embodiment of Skyworth's technical capabilities in software. As for action compensation, this is where the technology and algorithms of TV brands are truly reflected.
An excellent MEMC algorithm can "interpolate" the picture, making the 24FPS picture look as smooth as the 60FPS picture, solving the problem of screen lag. However, an excellent MEMC algorithm can better understand the motion relationship of picture elements, reduce the problem of tailing in the moving picture, and make the pictures of movies and TV series look flowing and vivid.
For the simplest example, many TV MEMC algorithms can't separate the foreground and background when dealing with dense graphics, just like the live filter distorts the background, but the Q31 Pro's super stabilization master can greatly improve such problems and make the picture more natural.
In addition, the different picture modes of the Q31 Pro can also make more accurate color adjustments to the TV screen, so that the picture looks more in line with the user's preferences.
summary
From the perspective of industry development, the development of smart phones and short videos has obviously brought a lot of impact to traditional television and traditional film and television works. From the style of this year's film and television works, we can also see the shadow of traditional film and television works tilting towards the field of short videos and learning. However, from another point of view, the wave of intelligence is actually a rare opportunity for the TV industry, and it also opens up a new market for intelligence for the TV industry.
Compared with mobile phones, TVs have a better audio-visual experience, and can also play a complementary role in interconnection with mobile phones, improving the intelligent ecology of mobile phones from the perspective of complementarity rather than replacement, thereby reversing the situation of cold sales in the TV market. Skyworth Q31 Pro has made a worthy reference example for the smart TV industry, so that TVs and mobile phones can complement each other and go hand in hand.