Sources| Urban On-site Comprehensive Jimu News, China Fund News, Ye Maozhong Marketing Planning Agency WeChat Public Account, People's Daily
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According to media reports, Ye Maozhong, a well-known Chinese marketing planning expert and brand management expert, the founder and chairman of Ye Maozhong Marketing Planning Agency, died in Shanghai on January 13, 2022 at the age of 54 due to terminal cancer.
On the evening of the 14th, Ye Maozhong's marketing planning agency confirmed the news by posting on its WeChat public account, "In accordance with Mr. Ye Maozhong's last wishes, everything is simple." Mr. Ye Maozhong's family hereby expresses their gratitude to all sectors of society for their concern. ”
"Mad Men" Ye Maozhong
You may not know Ye Maozhong, but you must have heard or seen his works. "Everyone on the earth knows", "30-year-old people 60-year-old heart, 60-year-old people 30-year-old heart", "Hengyuanxiang, sheep and sheep" and other familiar advertising slogans are from his planning.
In September 2021, the authoritative list of the brand planning industry "2021 China Top Ten Marketing Planning Companies" evaluated and released by the "China Brand Planning Industry Research Association" was announced, and Ye Maozhong ranked first in the list.
According to public information, Ye Maozhong is a native of Taizhou, Jiangsu Province, an advertising strategy consultant of CCTV, a distinguished professor of Tsinghua University, a famous marketing planning expert and brand management expert in China, and the founder and chairman of Ye Maozhong's marketing planning agency.
In 1989, Ye Maozhong filmed the Chunlan air conditioner advertisement of "one shot and six goals", and has since embarked on the road of advertising.
In 1997, Ye Maozhong founded his own advertising company in Beijing, and successively served many brands such as "Sacred Elephant Floor", "Arctic Velvet Thermal Underwear", "True Kung Fu Fast Food", "Qipai Men's Wear", etc., which quickly enhanced the popularity and sales performance of these brands. Among them, True Kung Fu Fast Food has reached more than 540 directly operated stores nationwide from several small shops in Dongguan in 6 years, becoming the first brand of Chinese chain fast food in China.
In addition, Ye Maozhong also wrote many works. "Advertising Man's Handbook", "16 Keywords of Marketing", "Turn Around and Look at Planning" and so on are all from his hands.
It is worth noting that "Advertising Man's Handbook" is the first advertising book published in the mainland by Chinese himself, which focuses on practical operations, and when it was published in 1996, it also became a bestseller that year.
Since his career, Ye Maozhong's boutique planning has been frequently produced, which has been highly respected by the industry and has won many awards. From 1997 to 2000, he was named one of the top ten planners of Chinese enterprises; in 2001, he was named one of the top ten influential figures of Chinese marketing; in 2002, he was named one of the top ten influential figures of Chinese planning and the top ten influential figures of Chinese advertising; in 2003, he was named one of the top ten advertising company managers in China; in 2004, he was selected as one of the 25 influential people who influenced China's marketing process and was selected as "50 People of Chinese Creativity"; and in 2005, he was selected as one of the top ten marketing experts in China.
Ye Maozhong is also an artist
In fact, Ye Maozhong is not only a well-known planner, he is also an artist. According to people's daily news, on October 17, 2020, Ye Maozhong held a painting exhibition at the Shanghai Long Art Museum (West Bund). It is reported that this exhibition is curated by Liu Yiqian, the founder of the Long Museum.
In this report, Ye Maozhong's other identity was "unlocked." The report pointed out that Ye Maozhong is also a collector, his collection is mainly Fu Baoshi, Xu Beihong, Huang Binhong and other modern and contemporary Chinese masters, and his collection of modern and modern calligraphy and painting works is rich, Liu Yiqian said that "few people in China at present can compare."
According to reports, Ye Maozhong's collection stems from his love of paintings. When he was 4 years old, his father casually drew a boat on the back of the cigarette shell, which stimulated Ye Maozhong's interest in painting, he began to save money to buy comic strips, and learned to copy, and by the time he reached middle school, he could already help the art teacher to color the landscape paintings.
After graduating from middle school, Ye Maozhong was admitted to the local cultural center in Taizhou, where he studied under Fu Baoshi's student Wu Junsheng, and at the age of 18, he was admitted to the stage art major of Jiangsu Provincial Drama School, and studied under Fu Baoshi's student Tai Qiyou.
Influenced by two teachers and Fu Baoshi's brush and ink, Ye Maozhong likes to use bouldering to create landscape paintings, and he once wrote in a self-report article, "The spiritual temperament of Song and Yuan painting has always been what I yearn for. The care of Song painting for the nature of the universe is technically reflected in the degree of brush and ink method formed by the creation of foreign teachers; the care of yuan painting for one's own soul is technically reflected in the height of brush and ink formed by the painting of books. The care for the nature of the universe and the self-soul in painting, although it cannot be reached, the heart yearns for it. ”
"A generation of grandmasters in the marketing planning industry"
For the news of Mr. Ye Maozhong's death, many netizens expressed their sighs. "No one who engages in marketing does not know Ye Maozhong, he can be called a generation of grandmasters in the marketing planning industry, and has created many legendary marketing cases."
Another person said, "Ye Maozhong was written into the textbook in my university advertising course. It feels like an era is quietly gone, and the predecessors have gone far, leaving only a lonely stage and an empty audience. ”