I have a friend who has been a Chaoyang tire agent for a while.
He complained to me the most is why his own high-end tires are always not sold at a price, the joint venture tires open their mouths to 1600 high-end tires, their home is only 500-600 prices, but there are still a large number of users lost to the next door horse brand, Michelin store.
The threshold of domestic tires is 500 yuan, and it is very tired to go up to 500 yuan.
Open a platform, Chaoyang Tire's best-selling tire is 205/55/R16 tire, the transaction price of a single tire is less than 350 yuan, and what we should know is that this represents the most common size of 100,000-150,000 joint venture cars.
What embarrassed him the most was that the same size tires hung on the horse brand logo were sold for less than 400 yuan.
If I want to change the tire, I will not choose chaoyang tires for a 50 yuan difference, more wear-resistant and more brand-like horse brands are more tempting to me, tires are changed once every 4 years on average, the whole car spends 200 yuan more to use the big brand, why use domestic?
The living environment of domestic tires is very bad, on the one hand, the low-end market has no right to speak, on the other hand, the high-end market has no brand power and technical competitiveness.
As I just said, the market within 500 yuan, domestic tires basically have no right to speak, not to mention the horse brand, Michelin and other first-line big brands have pulled the price to the lowest, and even some big names do the price the same as domestic, such as Dunlop, Goodyear, Bridgestone.
Joint venture tires are the same as domestic tire prices, who do you choose?
Tires have a lot of invisible design investment, material investment, which requires a lot of research and development costs to promote, based on the premise that almost all tire companies are not very large, domestic tire companies in the high-end tire competitiveness is indeed not strong enough.
Car tires need higher speed, better wear resistance and more extreme support and drainage to ensure better performance of high-end cars, but at present, domestic tires basically have no experience in operating in the high-end market, and naturally have no right to speak.
What's more, for high-end car owners, the Audi A6L with sunrise tires always feels weird.
At present, the right to speak in the tire market is absolutely pinched on foreign brands, pricing power domestic brands do not have the slightest dominance, from 100,000 family cars to 500,000 performance cars in the tire market, Mapai, Michelin, Bridgestone, Dunlop and other brands are powerful market breakers.
Tires are a long-cycle consumable, and at the same time directly linked to safety, even the best car has only four wheels in contact with the ground. Coupled with the tires that are changed every 4 years, the cost of using joint venture tires is not much higher than the cost of domestic tires, but the joint venture tires are indeed better in terms of wear resistance, scratch resistance, quietness and handling, which is more reassuring.
I am a very real case, the first two days of the car tire is not good, close to 1,000 yuan to buy a horse brand, although Chaoyang only shouted 500 yuan, but still chose to invest in foreign capital.
I can spend 200,000 yuan to buy a domestic car, but let me spend 1,000 yuan to buy domestic tires, always feel that it is not the right direction of consumption.