The rise of the mobile Internet has subverted many traditional industries, and the previous way of traveling and hailing has also been moved online, forming a huge online ride-hailing market.
Ride-hailing has been around in China for nearly a decade, during which time the market landscape has changed several times. In this process, online ride-hailing companies such as Kuaidi and Uber have been eliminated and annexed, and finally formed a situation in which Didi is now dominant, but Didi's position as the first has not been consolidated.
Two vicious incidents in 2018 led to Didi's infamy overnight, which also made Didi's hitchhiking stop for up to two years, until 2020 to recover, but in 2021, Didi was investigated by relevant departments because of data security issues after its listing.
After being investigated, Didi's applications were removed from the entire network, which led to a major reshuffle in the online ride-hailing market that had been decided.
After the Didi application was removed, the previously established online car companies have raised the priority of the online car project and began to increase investment subsidies, which affected Didi has lost a lot of share, and the total market value has fallen from more than 80 billion US dollars to the current 22 billion US dollars.
Didi will be abandoned by users so quickly, mainly because the user's loyalty to the online ride-hailing platform is not high, after all, the online car is only a means of transportation, how convenient and cheap, is the core competitiveness of the online car-hailing platform.
After Didi was investigated and removed from the entire network, the number of drivers and subsidies on the Didi platform were also cut off, and other online ride-hailing platforms that increased subsidies naturally can attract new users, and Haro Chuxing is one of the beneficiary platforms after Didi was investigated.
Hello Travel was originally just a shared bicycle platform, and later launched the Hello Ride Project, and now the Ride-hailing business has been operating for exactly three years and has made a certain breakthrough.
On January 13, Hello Travel officially announced the achievements of its hitchhiking business in the past three years, with a cumulative order volume of 300 million orders, and currently has more than 18 million certified car owners, which has become a new dark horse in the online ride-hailing industry.
Compared with Didi's hitchhiking business, There is no first-hand advantage, there is no price advantage, and the market share is much lower than Thati, but Haro Chuxing is the platform that has the most strength to challenge Didi's market position, because this company has a super entrance.
The biggest advantage of Hello Travel is that Alipay has given it a huge traffic entrance, which can continuously allow drivers and users to join, and Hello Travel can get the support of Alipay because the company itself is an important member of the Ali system.
As early as 2017, Ant Group invested in Halo Travel for the first time, and after continuous investment or follow-up investment, Ant Group's wholly-owned subsidiary Antfin (Hong Kong) Holding Limited has become the largest shareholder of Halo Travel, holding 36.3% of the shares.
In addition to the support of Ali behind it, Hello Travel also has its own strengths, that is, it will not do like Didi, Halo Travel attaches great importance to the rights and interests of car owners, and always adheres to the principle of user first.
Hello travel has higher requirements for private cars, and does not give up the quality of drivers for the sake of quantity, which greatly improves the travel safety of passengers, which is also the reason why the outside world is very optimistic about Hello travel.
In the short term, the order volume and market share of Halo Travel cannot be compared with Didi, and it does not have the strength to replace Didi's market position, but in the long run, Halo Travel's long-term model may be able to make it the final winner.
Now that Hello Travel is preparing for listing, whether it can be successfully listed will be a key factor in determining how far Halo Travel can go in the field of online ride-hailing in the future. So do you think Hello Travel can be listed, welcome to comment, like, analyze, talk about your views.