On April 25, 2022, "Hello Travel" announced that it will upgrade its brand to "Hello" and launch a new brand slogan of "Accompanying Life Every Day". The launch of the new brand marks a comprehensive upgrade of Hello in the fields of products, safety, technology and social responsibility, and opens a new stage of development from a mobility platform to a professional local travel and life service platform.
Since its establishment more than 5 years ago, Hello has gradually realized a diversified business layout in two-wheel shared services, four-wheeled travel services and emerging local life services from a single shared bicycle business. The rapid development of new and old businesses has promoted the steady growth of the company's performance. The data shows that Haro's revenue and gross profit in 2021 have reached a new level, of which the annual revenue has exceeded 10 billion yuan, and the gross profit has greatly exceeded the level of 2020. It is worth mentioning that the performance of new business is particularly eye-catching, and the proportion of the overall business is becoming more and more significant.
Secondary brand upgrading Accelerate the construction of a "travel + local life" ecology
On April 25, "Hello Travel" announced that it had changed its name to "Hello" and launched a new brand identity. The new brand logo replaces the graphic "H" with the word "Hello", which aims to focus the user's attention on "Hello"/"Hello" itself, so as to more clearly display the warm, high-spirited and cordial brand image. The brand font adopts an original rounded corner font, and the text graphic of "opening and smiling" reflects the friendly and warm side of the Hello brand. The spiritual Hello Blue and the warm rounded corner font are perfectly integrated on the Hello brand identity, presenting the harmonious unity of technology and affinity.
On April 25, "Hello Travel" announced that it will upgrade its brand to "Hello" and launch a new brand slogan of "Accompanying Life Every Day".
From "Haro Bicycle" to "Hello Travel" to "Hello", Halo has completed two brand upgrades in more than 5 years, realizing the "triple jump" from a single shared bicycle enterprise to a mobile travel platform to a local travel and life service platform. As of April 25, 2022, The number of registered users of Hello has exceeded 550 million, and the products and services launched include Halo Ride, Hello Electric Vehicle, Xiaoha Power Exchange, Hello Ride, Hello Taxi and Hello Car Rental, etc., and the diversified layout of business is becoming increasingly clear.
With the continuous development of new business, Hello has gradually built a diversified business layout from unilateral to multilateral, vertical to horizontal. The data shows that the proportion of users who have used two or more services has increased from 34% at the end of 2020 to 40% at the end of 2021. The business synergy and penetration of Hello multi-scene have been further improved, and the Halo flywheel effect has gradually emerged.
Although the characteristics of business diversification are becoming more and more obvious, The layout of Hello in the "travel + local life" service ecology is more focused. On November 30, 2021, Halo announced that Cornerstone invested in SF Tongcheng to cooperate in the fields of power exchange infrastructure, intelligent hardware, and local life. On December 24 of the same year, Halo initiated the establishment of Halo Industry Investment Fund. With a total scale of 3 billion yuan, the fund mainly focuses on building a Halo ecological chain and laying out investment in the high-tech field of Halo's supply chain.
"After years of business exploration, Hello has established the development direction of 'travel-based inclusive life service platform'," revealed Hello CEO Yang Lei, "Hello" new brand carries the company's vision of accelerating the construction of "travel + local life" service ecology and long-term deep ploughing in the field of life services.
"Accompany life every day" Products, safety, technology, social responsibility comprehensive upgrade
With the emergence of more new businesses, Hello's products and services are being used by more and more users. Adhering to the original intention of user-centered entrepreneurship, Hello has also updated the brand slogan of "accompanying life every day" in this brand upgrade. Yang Lei said: "The brand upgrade is not limited to the change of name, but also means that Hello will use more reliable products and more intimate services to bring users all-weather companionship." ”
It is worth mentioning that the Hello two-wheeled travel business has covered more than 500 million users across the country and has become an indispensable mode of transportation for the daily travel of the general public. In order to provide users with full safety protection, Halo released the "two-wheel user safety system" in March this year to comprehensively protect the safety rights and interests of users from multiple dimensions such as cycling safety, battery and charging safety, health safety, and information security.
Behind the strong guarantee of products and safety is a comprehensive upgrade of technology. With the mission of "promoting the evolution of travel with science and technology", Hello continues to promote technological updates and iterations. Up to now, Haro has applied for nearly 1,000 patents of various types, especially in the intelligent and refined management of vehicles and equipment, Halo's patent ownership is in a leading position in the industry.
Along with product, safety and technology upgrades is Hello's responsibility upgrade. Hello is not only committed to providing more green, inclusive and convenient products and services, but also relies on Internet big data to promote the construction of smart city transportation, uses digitalization and intelligent manufacturing to help the transformation of traditional manufacturing, and drives upstream industries to create output value and employment... Implement corporate social responsibility within our capabilities. Under the call to steadily promote "carbon peaking and carbon neutrality", Haro released the first carbon neutrality proposal in the shared travel industry, and released the "Halo Travel Carbon Neutrality Roadmap" on the occasion of the National Low Carbon Day in August 2021, promising to achieve net zero emissions by the end of 2025. The 5 years of Haro's development and growth are also the 5 years of constantly thinking about the social positioning of enterprises and practicing corporate social responsibility.
Revenue gross profit significantly improved The new business growth curve emerged
Thanks to the trust of more than 500 million users and the economic recovery in the post-epidemic era, Hello's new and old businesses have developed at a high speed, and various operating indicators have reached a new high. According to 2021 financial data, the company's operating income exceeded 10 billion yuan, an increase of more than 60% year-on-year, and the growth rate doubled year-on-year. With the substantial growth of revenue scale and the continuous improvement of operational efficiency, the company's gross profit level in 2021 has increased significantly, more than doubling year-on-year.
In 2021, the new business represented by Hello Electric Vehicle grew strongly. Hello electric vehicles sold more than 600,000 vehicles throughout the year.
From the business level, in 2021, the two rounds of revenue of Hello Sharing maintained steady growth, and the annual revenue hit a record high, with a significant year-on-year increase. At the same time, the better refined operation ability of the shared two-round business has driven a significant increase in gross profit, achieving a new high in gross profit throughout the year. As another travel service provided by Hello, the hitchhiking products with the concept of "green, mutual assistance and inclusiveness" have been recognized by more and more car owners and passengers, and the annual revenue and transaction volume have achieved great growth.
In addition, in 2021, Hello's new business grew strongly, and the overall revenue achieved a geometric growth of dozens of times, and its proportion in the overall business was closer to that of sharing bicycles. The high growth of performance was due to the rapid development of new businesses represented by electric vehicles. By the end of 2021, Halo electric vehicles will sell more than 600,000 vehicles in omni-channel, with a cumulative expansion of more than 3,000 stores, and the sales increase and channel expansion speed rank first in the industry. At the production end, Hello has completed the production capacity layout of two major production bases this year, realizing the transformation of "intelligent manufacturing-oriented real economic development".
In terms of four wheels, Hello Taxi has adopted the method of self-operation + platform opening, and its business has covered more than 200 cities across the country; the total number of orders completed by Hello Downwind Travel, which has been established for more than 3 years, has reached 300 million, and the number of certified car owners has reached 18 million. At the same time, Hello's two-wheel power exchange brand "Xiaoha Power Exchange" has completed multiple rounds of financing in the past two years, and its business has landed in more than 300 cities across the country. It is worth mentioning that the car rental business, which has only been online for less than 1 year, has become the new force with the first growth rate of the car rental platform.
The outstanding performance of the company's performance has also been highly recognized by the capital market. In 2021, Hello received multiple rounds of financing and completed financing of 500 million US dollars during the year. In the two rounds of financing last year, Hello received the first shares of CATL and Ali respectively. The entry of more weight-based strategic shareholders has provided a double boost of funds and resources for The development of Hello's business.
Brand upgrading is an important milestone in The development of Hello, and it is also a new starting point for the company to face the future. Yang Lei pointed out that in the future, Hello will continue to take travel services as the foundation, and will patiently cultivate in the field of life services for a long time to provide more users with more trustworthy products and services.