On January 13, the mountain city was unexpectedly cold, but the Chongqing Internet Industrial Park was a hot scene. Initiated by the upstream news, the "good car into famous enterprises, the New Year to send welfare" activity, the day into here, known as the light of domestic goods Geely Automobile, with its a variety of hot models and exclusive promotional policies, for a group of IT people to send the New Year car purchase benefits, piled up on the scene of tiger doll dolls, eggs, cooking oil and other affordable souvenirs, but also attracted many interested customers to actively scan the code to retain funds.
"Not only is there an exclusive group purchase discount, but it also saves time and cost, Bashi Board!" At the scene of the event, Liao Jie, a post-90s program ape, sat in the driver's seat for a while, and then opened the trunk again, showing a strong interest in the Chinese-style intelligent SUV of Boyue X. He just got his driver's license last year, he has always been thinking about buying a car, but the daily work and rest of the code farmer 996 makes him have no time to visit the store to see the car, although he has also done a lot of raiders on the Internet, but buying a car is such a bulk consumption, not seeing the physical object on the fork is still not solid.
Now, with the landing of "good cars into famous enterprises" in the park, he can use his lunch break time to watch cars and test drives downstairs in the unit, as well as the professional explanation of the salesman, as well as one-on-one consulting services. Of course, the most exciting thing for him is the attractive group purchase policy - in addition to the various preferential treatments of the 4S store, the additional 2,000 yuan oil card, the compulsory traffic insurance worth 950 yuan, and a "Spring Festival home gift package". Just rushing this real money and silver "internal oil dish", he had the impulse to fork on the spot...
In order to achieve the accurate collection of customers in automobile sales, Upstream News gave full play to the advantages of head media, linked mainstream automobile brands and major industrial parks, and jointly created an innovative platform for automobile exhibition and sales of "good cars into famous enterprises". On December 29 last year, the first stop of the event, with Geely Automobile, walked into the Boundary Stone Group of Banan Economic Park to deliver a customized car in-car purchase meeting for the employees of the enterprises stationed here. The group purchase offers full of dry goods, a variety of interactive gifts, and the support of the dissemination of upstream news made the event a successful start, attracting thousands of people to punch in and watch in just a few hours, and collecting more than 100 groups of effective customer clues on the spot.
Next, the activities have successively entered Hengan Paper, Jinyu Optoelectronic Science and Technology Park, Zhou Junji Hot Pot Industrial Park, Internet Industrial Park, etc., all of which are popular and have great consumption potential in the car market "Blue Ocean". Due to the accurate selection of points and the relatively adequate preparation in the early stage, each station can harvest a large number of intention lists, and some sites have also achieved on-site transactions. Up to now, "good cars into famous enterprises" has successfully completed 5 stops of the trip, and it is expected that at least 2 parks will be entered before the Spring Festival.
In addition to the large wave of consumers with car purchase needs, the upstream news led the creation of this brand activity, and also won the unanimous praise of participating car companies, dealers and venues. As the first cooperative brand to hold hands, the relevant regional leaders of Geely Automobile gave high praise to the event, and said that they would continue to follow the pace of "good cars into famous enterprises" after the Spring Festival, go deep into more industrial parks, and leverage the large automobile group buying market with "small and beautiful" precision marketing.
"I plan to enter 100 enterprises or parks throughout the year." In reviewing the previous stations, the head of the upstream news car channel revealed the "small goals" for 2022. These include Chongqing News and Media Center, Chongqing Advertising Industrial Park, Chongqing Expressway Group, Chongqing COSMO Enterprise Incubation Base, Chongqing Cybernaut Creative Space and other enterprises and parks, which have reached preliminary intentions, and more units are also in negotiations.
The person in charge frankly said: In order to build "good cars into famous enterprises" into a car market IP with lasting vitality, it is necessary to continuously optimize and iterate on its model and connotation. To this end, the organizer will combine the previous experience and the opinions collected from the on-site user survey to comprehensively upgrade the activities from the aspects of improving the consumption structure and model positioning of the park, optimizing the on-site reception process, and improving the transaction conversion rate, not only to provide consumers with a better car purchase experience, but also to enhance the participation confidence of car dealers.
In addition, "good cars into famous enterprises" will also be committed to expanding their "circle of friends", in addition to car companies, parks and media, absorb more cross-border resources including cultural tourism, parent-child care, health care, etc., to build an open and win-win pan-automobile consumption ecosystem. If you are interested in this, please call 13883369955 for details.