Of course, the most noteworthy of last week's new cars is SAIC Audi's A7L – it's not just a new line of cars, or even the first of its kind from a brand new brand. What is that? You know......
The new Emgrand was very successful after its launch, and then continued to launch the Emgrand L, the same family design, the same interior, more luxurious and exquisite interiors, stronger power... Everything is so logical. However, why does Uncle Ka think that Emgrand L is not the L version of the new Emgrand?
Following the completion of the renewal of other models of the AION family, the AION LX also launched a family-style mid-term redesign and was named AION LX PLUS. After the AION LX was launched, the sales situation was not good, but why did GAC Aeon spend so much effort to launch such a big change in the product? What is its significance for GAC Aean?
Emgrand L: Not the "L" version of the new Emgrand?
Listing date: December 31
Brand: Geely
Guidance price: 9.99-10.99 million yuan
Level of concern: ★★★★ (very important mid-term revamp of new cars)
Keywords: energy storm, energy matrix, flying streamer, new interior, soft bag, 12.3-inch screen, 10.25-inch instrument, FOTA, skin-friendly energy seat, Danqing blue, guqin, three-finger flying screen, 540° transparent chassis
From the name, emgrand L is easy to give people the illusion of "new Emgrand extended version", but in fact, it has almost nothing to do with the new Emgrand. Do you remember the Emgrand S? Yes, Emgrand S is the mid-term modification of the previous Emgrand GS. The relationship between Emgrand L and Emgrand GL is more or less the same - a "G" is removed from the name, and then a large adjustment is made at the design level, and to some extent, the overall positioning of the product is adjusted.
Emgrand GL caused a sensation when it was officially launched in 2016. To some extent, it is also the representative of a new generation of Geely, and its "historical status" is no less than that of Bo Rui and Bo Yue. Emgrand GL was once regarded as an important product for its own brands to challenge the joint venture brand of the same class. After Emgrand adopts a new platform and completely replaces it, the space of the original Emgrand GL also needs to be filled, which is the origin of Emgrand L.
Of course, we must not simply regard emgrand L as the "old car sprouting new shoots" of Emgrand GL. Geely has always been "one-handed" in the "redesign". Not only is the sensory effect refreshing, but the key is that there will be qualitative changes in the inner quality. If you don't dwell on the platform and body structure, this change can be seen as a "new generation". The same is true of the feeling that Emgrand L brings to people.
Needless to say, the visual impact is absolutely new. Geely's current family-style "energy storm" front face design is itself extremely impactful. The energy matrix medium net of Emgrand L can be described as a step further. According to Geely's introduction, there are more than 3,000 diamond-shaped on this central network, inspired by the Dunhuang Molten Salt Tower Solar Thermal Power Station. Whether you agree or not, whether you think it was inspired by the design of some Japanese brand or not, but the effect is certainly "excellent". And this good visual effect does not only come from the front face - the rear, the details of the side, and even the shape of the wheel hub give people a new feeling - so new that most people can't remember what relationship with Emgrand GL.
The interior of the Emgrand L has completely nothing to do with emgrand GL, but is unified with the new Emgrand. Of course, this is not for the sake of unity for the sake of unification - the geely family's new interior design style is like this, such as Xingrui.
The style and shape are the same, but the sensory effects brought by them are obviously different. Compared with Emgrand, you can certainly think of Emgrand L as a "hardcover version", but in fact, many details of the designer are very elaborate and creative. For example, the color matching adopts the kind of danqing blue similar to the star series. A variety of soft bags can be found everywhere, bringing a full texture and sense of quality. The decorative panels are also very exquisite, and the official modeling comes from the guqin, which can be regarded as worthy of the name.
Therefore, after such a round of redesign, Emgrand L really has nothing to say at the sensory level: absolutely selling. Based on the impression given by Geely's previous new products, I believe that it will not disappoint on a dynamic level. Tonality, on the other hand, will be the same as the sensory level - focusing on comfort and texture improvement, rather than some "zero hundred" acceleration.
Specific to the product strategy, it can be seen that its very obvious high-matching ideas. Although it is not the style of a single product explosion like the new forces, it basically removes the low-end models of the previous Emgrand GL.
Not only that, from the perspective of configuration differences, Geely is more inclined to push the top version of Emgrand L - although the price is 10,000 yuan, it has a full set of intelligent driving assistance (including full-speed adaptive cruise, adaptive far and near light, traffic sign recognition, etc.), side air curtains, 10.25-inch high-resolution full LCD instruments (including three-finger flying screen function). In addition, the top seat fabric is more advanced, supporting the main driver electric adjustment, front cable heating, more sound speakers, exterior mirrors power folding and so on.
In the past, this kind of product strategy was often regarded as "not suitable for impulse", but based on market changes, it is very much in line with the needs of the current market, and also in line with the overall product tone of Emgrand L (to create a sense of premium).
In summary, after such efforts, the purpose of Emgrand L becoming a powerful supplement to the new Emgrand should be expected. The result is not only to increase the overall sales of the new Emgrand family, but also to continue to engage in more head-on confrontation with the joint venture compact car.
A7L: Saic motor Audi curtain finally opened?
Listing date: January 1
Brand: SAIC Audi
Guidance price: 45.97-777,700 yuan
Level of attention: ★★★★★ (very important brand new car series)
Keywords: good things and many grinding, a wave of three folds, sedan A7, positioning change, still A7, no competitors, agency sales, direct sales
Seeing the first model of SAIC Audi A7L listed, whether anyone was moved to tears is difficult to say, "thousands of emotions" people should be very many. The reason is known to everyone: this "new" joint venture brand was once almost stillborn because of the difficulty of another joint venture dealer. Fortunately, no matter what the process is, the result is always satisfactory. After full "discussion", the interests of all parties were balanced, and SAIC Audi's first new car was finally officially launched on New Year's Day 2022. As a result, Audi has become a luxury brand with two joint venture factories in the Chinese market.
In fact, it is not only the SAIC Audi brand. As the first new car to be listed, the A7L is a topic of discussion. Many people should have noticed that SAIC Audi's A7L is not a simple extension of imported Audi A7. Unlike the A7's Sportback (slipback, hatchback, fast-back) design, the A7L uses a standard sedan structure. This is not only the difference in the rear line of the two, but also the curve of the roof and the silhouette of the side. Correspondingly, the visual effects brought to people, especially the visual effects of the side rear, are completely different.
However, there is no need to feel that "this A7 is not the other A7". Sportback is a nomenclature custom for Audi's hatchback sports cars. There can be multiple derivatives of the same car, and Sportback may be just one of them. So you can also understand that the previous A7 Sportback was just a version of the A7 series. It may also have many versions, such as the regular sedan version, or like the A5 there is also a Coupe version (two doors) or a Cabriolet version (soft-top convertible). However, these versions speculated later have not yet been, or will never be, introduced.
The purpose of this is to show that A7L and A7 are still inherited in terms of pedigree. That is, it is still A7 in its bones, but it has changed in the body structure.
SAIC Audi's purpose in doing so is obviously to sell sales. After all, the design of the A7 Sportback is a typical personalized route, although many people will feel handsome, but it is not mainstream enough. Since the A7 has been domestically produced, the basic sales volume is a must.
However, after such a change, the A7L has become very unique - not only different from the BBA's three executive sedans (56E), but also different from coupes such as the A7 and CLS. It's more like a model somewhere between these two types of cars. This type of product has never been available in a global manner before, but it is likely that there is a very large potential market in China. That is, those who feel that the A6, 5 Series, E-class rotten street, uninteresting, but also have to take care of the family, can not be like the A7 or CLS owners as "burned" or "not bad money", A7L is a very suitable choice.
From the product design, we can also clearly see that SAIC Audi also wants to achieve this goal. First of all, the A7L is really unusual in terms of visual effects, and the low body wind is still sporty and sexy. At the same time, its ride space is very well placed, and it is not inferior to the 56E.
How big the market demand of this unique segment is is still unknown, but based on the size of the Chinese market and the current purchasing power of middle-class households, it is likely that it can support the planned production capacity of A7L.
Another thing worth mentioning is the price. According to convention, the coupe version and the regular version are incomparable in price. Just as cc can't compare price with Magotan, A5 can't sell the price of A4. But from the perspective of the guidance price, the A7L seems to be working in the direction of (comparing the price with the sedan version).
Intuitively you may not feel this, after all, the starting price of 450,000+ is significantly higher than 56E. However, if you combine the performance and configuration, you will find that the A7L is not much more expensive than the A6L with the same configuration (for example, the starting price of 45 TFSI is 459,700 yuan and 443,800 yuan, respectively).
A bit of a surprise? You don't have to. Under the market economy, it is impossible to drop pie in the sky. The above is only a guide price, and the sales policies of FAW Audi and SAIC Audi are different. SAIC Audi adopts an agency system, that is, a direct sales model similar to that of new forces. This also means that the actual price of the A7L will still be 10%-20% higher than that of the A6L.
This is actually a point worth paying attention to SAIC Audi - as a traditional brand, Audi has tried the direct sales model from scratch through this newly created joint venture brand. Whatever the outcome, this can save audi more experience. Especially for the next pure electric vehicle models, when everyone feels that direct sales are more suitable for new energy sales, Audi may become the forerunner in traditional car companies. That is, if the effect is good, it may not be limited to SAIC Audi, and may even be promoted to FAW Audi's pure electric vehicle sales.
AION LX PLUS: Still a family benchmark for not seeking quantities?
Listing date: January 5
Brand: GAC Aeon
Guidance price: 28.66-45.96 million yuan
Level of concern: ★★★★ (Important mid-term redesign of a pure electric new car)
Keywords: family modification, new interior feeling, thousand mile version, sponge silicon anode chip battery, power boost, 15.6 inches, ADIG4.0, Qualcomm 8155, leg rest
As the second car of GAC Aean (the earliest known as GAC New Energy), the significance of the AION LX is not small. Some people feel that the sales of this car after the listing are flat, and it seems to be a failed project of "not making money". However, in Uncle Ka's view, the symbolism of AION LX is higher than the effect of making money. That is, in a way, it is more like a benchmark for the GAC Aean family. The responsibility or value of the commitment is mostly reflected in: showing (testing) the top technology, promoting the brand image and so on. So for AION LX's sales figures, we can't look at them as a regular one. On the contrary, it should focus more on the application level of its technology. As a car buyer, as long as you feel that these technologies meet your own needs, compared with the "Wei Xiaoli" product, it can impress you in some aspects, and you can also consider it, without having to worry about it because it is "not hot".
The AION LX PLUS, which is launched this time, is essentially a mid-term modification of the AION LX. The number of roads for the redesign is also similar to the previous AION other models. We can call it a "family revamp". For example, the appearance adopts a closed grille. The changes in the interior are considered to be earth-shaking in the senses, but in fact, the infrastructure has not changed. From a large horizontal screen to a large and a small screen, the central control screen expanded to 15.6 inches, etc., are also in line with the trend. The update of the system is also advancing with the times, and the blessing of qualcomm 8155 chips and so on are also expected.
In terms of comfort configuration, the panoramic sunroof becomes a panoramic canopy, which is also in line with the changes of the Aean family. The rear legroom of the AION LX is very "exaggerated", so it also has a unique function of the rear right seat leg rest, which is only available in medium and large MPVs. Other aspects, such as NAPPA leather, luxury bag interior, etc., naturally continue. In short, as a benchmark and flagship in the family, AION LX PLUS does not have to worry about materials.
At the basic level, the biggest change is to increase the motor power, and the official acceleration reaches 3.9 seconds, which is also a typical "high-end pie". On the battery life version, the 70 version of the old model does not provide it, and the battery and battery life of the 80 version have not changed.
One of the biggest "news points" of AION LX PLUS is naturally the launch of a "thousand mile version" - with an endurance of 1008 kilometers. Why is it a "news point" rather than a bright spot? Because of the price-performance ratio. For this endurance, not only the price is close to 460,000 yuan, but also too many things are sacrificed. Performance, for example, changes from dual to single motors and acceleration from 3.9 seconds to 7.9 seconds. More importantly: do not provide any intelligent driving assistance! Such a combination, would you consider? Therefore, compared with other AION LX, this "Thousand Mile Edition" has a stronger display (test) effect.
As the main 80 version, the change in cost performance is also in line with expectations. The slight increase in the price of the entry-level configuration is also increased by 10,000 yuan, which is normal considering the decline of subsidies. The second 80D flagship version, from the point of view of equipment level is equivalent to the old 80D MAX, the price is reduced by 20,000 yuan, although the amplitude is not large, but there is always better than nothing.
The price of the 80D Max version of AION LX PLUS suddenly jumped to 409,600 yuan (80,000 yuan more than the previous gear), and the main consideration was the upgrade of the ADiGO3.0 intelligent driving assistance system to the ADiGO4.0 intelligent driving assistance system, and the functions were mainly more high-speed NDA intelligent pilot and urban intelligent driving assistance. This is also similar to the practice of new forces, that is, the consideration of high-end intelligent driving is not low. Whether you agree or not, at least it shows that GAC Aean is also very involved and careful in the smart driving area.
Overall, the changes in AION LX PLUS were in line with expectations. These changes are unlikely to make any qualitative changes in its sales. It still continues the previous positioning - to be a good benchmark for the family.