In 2022, what can be determined will still be uncertain, and the epidemic, international relations, policy trends, and business environment will be uncertain. So, how can companies overcome this uncertainty? On January 11, 2022, sponsored by Ausman Sanitary Ware and co-organized by Tencent Home & Shell, the 1st Win-Win Sixiang Meeting and 2022 New Year Media Meeting of Aussmann Sanitary Ware with the theme of "Radical Change and Win-Win" was held in foshan Ausman Sanitary Ware's new headquarters building, exploring the way to "break the game" in an uncertain environment with a special new mode of in-depth exchange.
At the event site, Tencent Home especially conducted an in-depth interview with Ausman sanitary ware dealers who are at the end of the market. In the heart of the interviewee - Ausman Sanitary Ware Chengdu dealer Kou Jinfang, continuous innovation is the weapon for Ausman Sanitary Ware to win the terminal!
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1
Hand in hand for 21 years
Kou Jinfang, who joined Ausman Sanitary Ware in 2001, has been walking hand in hand with Ausman Sanitary Ware for 21 years and has established a deep relationship. What is the secret to being able to stick to a brand in the end market for more than 20 years? Kou Jinfang said, "For more than 20 years, Ausman Sanitary Ware has never stopped exploring products, continuous innovation, constant change, and has won the praise of many customers. At the same time, we have always maintained good product quality, so that we have no worries, and thus gained many repeat customers and old customers. ”
2
40% year-on-year sales
In 2021, the bathroom market is changing, channels are fragmented, and the market terminal traffic has been greatly reduced, but Kou Jinfang's stores still achieved 40% growth. Talking about the reasons, Kou Jinfang said: "After years of accumulation, our team has established a strong combat effectiveness and anti-risk ability, in the case of a significant reduction in the traffic of shopping malls, we actively develop hospitals and other engineering channels, and in 2021 achieved a year-on-year increase in sales of 40%. Channels are diversified, and dealers can only counterattack if they go out. ”
3
There are more methods than difficulties
Since the epidemic, people have many different views on the development of the home building materials industry, some people "sing the decline", some people "sing well". Kou Jinfang believes that "the sanitary ware market is still very large, there are certainly difficulties, but there are more methods than difficulties, dealers are at the end of the market, according to the market situation to change, can still get the opportunity to develop." ”
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Continuous innovation is competitive
With the continuous change of the times, there is no innovation, no research and development of the brand, the competitiveness will gradually weaken. Kou Jinfang hopes that in the future, Ausman Sanitary Ware can further increase product research and development and innovation.
At the end of the interview, Kou Jinfang sent his blessings to Ausman Sanitary Ware: May Ausman Sanitary Ware go to the whole country, enter thousands of households, and become a well-known sanitary ware brand in the country.
More than 20 years of friendship is not only fate, but also a kind of trust; more than 20 years of keeping together, is not only a test of endurance, but also a responsibility. Aussmann Sanitary Ware regards this sentiment as a responsibility and continues to use innovation to continue; with this feeling, Kou Jinfang strides forward in the Chengdu market and continues to move forward. We also wish him further and further down the wonderful path depicted by Ausman Sanitary Ware.
(Reprinted from: Tencent Home)