When the wave of the digital intelligence era and multiple challenges such as the global automobile "lack of core" coexist, FAW-Volkswagen is digging deep into potential and overcoming difficulties in all fields, empowering the industry to accelerate innovation and transformation with the posture of a leader.
On January 17, FAW-Volkswagen held its 2022 Annual Press Conference. The members and secretaries of the Chinese and foreign economic management committees of FAW-Volkswagen Co., Ltd., the relevant leaders of Volkswagen, Audi and Jetta brands, as well as the senior managers of various functional departments and marketing fields of FAW-Volkswagen and more than 200 media reporters across the country jointly reviewed the development process of FAW-Volkswagen's new transformation in 2021, looked forward to the development plan for 2022, and conducted in-depth exchanges and discussions on the comprehensive deepening and transformation and upgrading of China's automobile industry in the current era.
At the 2022 FAW-Volkswagen Press Conference, FAW-Volkswagen opened the year of "Public Will"
Future
Consolidate the industry's leading edge
According to the data released by the Association on January 11, 2021, the cumulative retail sales of passenger cars in mainland China reached 20.146 million units, an increase of 4.4% year-on-year. As the largest automobile enterprise in China in terms of production and sales of passenger cars, FAW-Volkswagen focuses on user needs, grabs resources and guarantees production throughout the system, coordinates multiple parties to ensure chip supply, quickly and efficiently adjusts production plans in real time, and hits a record high with a single-day production peak of 10,777 units, and finally achieves annual production of more than 1.7 million vehicles, delivers 1.858 million new cars to users throughout the year, and wins the industry championship in production and sales, and the role of FAW-Volkswagen's industry ballast stone is further highlighted.
Pan Zhanfu, Director, Party Secretary and General Manager of FAW-Volkswagen, delivered a speech
At the press annual meeting, Pan Zhanfu, director, secretary of the party committee and general manager of FAW-Volkswagen, said in his speech that in 2021, FAW-Volkswagen relied on its strong system capabilities, while making every effort to ensure production and operation, it had a deep insight into industrial dynamics, comprehensively deepened transformation and upgrading, and effectively won a tough battle! Looking forward to the future, FAW-Volkswagen will continue to exert the exemplary power of digital and intelligent transformation and innovative development, adhere to the user-centered, deepen the transformation and growth of high efficiency, continue to maintain the scale of production and marketing of enterprises in the first place in the industry, and provide high-quality travel services for the majority of users.
Dr. Ande Shi, Deputy General Manager of FAW-Volkswagen First (Finance), delivered a speech
Dr. Shi Ande, deputy general manager of FAW-Volkswagen First (Finance), said that in the past 30 years, FAW-Volkswagen has exported extremely large kinetic energy for China's economy, society and automobile industry, and has also gained the support and trust of users, dealer supplier partners and media friends. Driven by a series of industrial policies, China's auto industry is ushering in new opportunities in the midst of major changes, and the FAW-Volkswagen Sino-German team will continue to deepen cooperation, achieve win-win progress, and open a new chapter in the sustainable development of China's automotive joint ventures.
Deputy General Manager of FAW-Volkswagen (Technology) Diad delivered a speech
"For FAW-Volkswagen, we feel that it is very important to start the digital and intelligent transformation of the whole system, which is also a key factor in our further success. As a result, we have accelerated the transformation and upgrading of digital intelligence in terms of mobility, manufacturing, enterprise development and corporate ecological responsibility. Diad, deputy general manager of FAW-Volkswagen (Technology), said at the annual press conference that thanks to the new ID.CROZZ series models launched in 2021, FAW-Volkswagen's new energy market share is expanding. In the future, relying on more than 30 years of experience in the manufacture and sales of traditional energy vehicles, we will continue to be successful in the new energy vehicle market.
Take advantage of the situation
Innovation and transformation to climb the peak
Affected by the repeated outbreak of the new crown epidemic and the serious "lack of core", the automobile market in 2021 has also encountered difficulties and challenges. As an industry leader, in the face of severe challenges, FAW-Volkswagen is thinking of danger in times of peace, self-innovation, and using the "lack of core" window period to practice "internal strength and actively optimize internal management".
In 2021, FAW-Volkswagen launched a system-wide digital and intelligent transformation, streamlined traditional business organizations, and established a DTO digital transformation office; cooperated with Huawei and Alibaba to cultivate digital talents; took users as the center to reconstruct end-to-end business processes; and expanded OTD online customized vehicles to Volkswagen and Audi, shortening the delivery cycle by nearly 30%. In the field of technology, it has completed and put into use a new energy center and a new technology development center with a total investment of nearly 1.2 billion yuan, which has greatly improved the development and testing capabilities of FAW-Volkswagen in terms of new energy vehicles and vehicle performance, and further consolidated the advantages of FAW-Volkswagen in the field of technological innovation in the future. FAW-Volkswagen has achieved a strategic dual layout of traditional cars and new energy vehicles, in terms of traditional models, the Volkswagen brand and audi brand have launched high-end models such as Volkswagen Andrappelle and the new Audi Q5L family; in terms of new energy, the Volkswagen brand has accelerated the layout of MEB platform models, ID.4 CROZZ, ID.6 CROZZ sales have been rising since its listing; the Audi brand has brought luxury pure electric C-class SUV families - Audi e-tron and Audi e-tron High-end new energy models such as the Sportback helped FAW-Volkswagen win the championship in annual sales.
FAW-Volkswagen launched the intelligent transformation of all coefficients
FAW-Volkswagen continued to practice corporate social responsibility, donating 25 million yuan at the first time when Henan encountered a rainstorm disaster, dispatched 89 people to repair the commando team, rushed to the disaster area to repair more than 3,100 flooded vehicles of the three major brands, and urgently transferred 500 ID.4 CROZZ to provide free transportation for the owners of the disaster. In terms of green manufacturing, the formation of a team of experts to study and promote the "carbon peak, carbon neutrality" landing, continue to build green factory upgrades, at present, Chengdu Southwest Base and Foshan South China Base MEB plant used all the electrical energy from clean energy.
FAW-Volkswagen will accelerate its transformation and upgrading in three dimensions and lay out future-oriented forward-looking capabilities. First of all, we will continue to focus on the "user experience" reform, strive to build insight capabilities for Chinese users, closely integrate global advanced technologies with the special needs of Chinese users, and promote FAW-Volkswagen to a new level in the field of user experience. Second, we will continue to accelerate the transformation of digital and intelligent management and talent reserves, greatly improve efficiency, reduce management costs, and inject stronger and more surging impetus into the high-quality development of FAW-Volkswagen. At the same time, in the field of traditional energy and new energy, we will continue to launch new models that meet the needs of users, and 8 new cars will be listed in 2022, and the research and development and verification of new products and technologies will be accelerated, and the experience of better equipment and intelligent connection functions will be delivered to users.
In 2022, FAW-Volkswagen will accelerate its transformation and upgrading and lay out future-oriented forward-looking capabilities
In 2021, we will dig deep into the potential and achieve fruitful results; in 2022, we will face difficulties and move forward courageously. Looking forward to the future, in the context of the automotive industry facing major changes unprecedented in a century, 2022 will usher in the 50th anniversary of the establishment of diplomatic relations between China and Germany, and FAW-Volkswagen will also enter a new stage of enterprise development. FAW-Volkswagen will continue to play the leading role of industry leaders, give full play to the exemplary power of digital and intelligent transformation and innovation and development, adhere to the user-centric, deepen the transformation and growth of high efficiency, continue to maintain the scale of enterprise production and marketing in the first place in the industry, and provide high-quality travel services for the majority of users.
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