In the promotion of RCS, as powerful as Google, it can only bow its head!
According to foreign media reports, Hiroshi Lockheimer, senior vice president of Google's Android business, recently called on Apple to support the RCS agreement. "We are happy to work with Apple to make RCS interoperability a reality."
In the face of the olive branch handed over by Google, Apple is obviously not appreciative. In fact, the difference between Google and Apple on RCS is the same as the dilemma faced by the domestic hot "5G news", and the basis of 5G news is RCS! The difference is that RCS is dominated by Google overseas, while the domestic "5G news" is dominated by telecom operators; but the result is the same, whether it is Apple or mainstream Android mobile phone manufacturers, they are "not cold" to it!
Apple rejects RCS, whose turf is in charge
Hiroshi Lockhai defaults to supporting RCS will improve both the iOS and Android user experiences. In addition, RCS will also improve the experience and privacy protection of iOS users. "By not integrating RCS, Apple is not only hindering the industry, but also affecting the user experience for Android users as well as their own customers."
But in the face of Google's help, Apple is not willing to pick up. I am not afraid of offending Google because Apple has confidence.
The data shows that about 40 percent of Americans use an iPhone, and among users aged 18-24, that number has soared to 70 percent. This also reflects the critical role played by terminal manufacturers in promoting the RCS process.
Because through iMessage, Apple has created a premium service that users love, which is different from the services provided by other platforms. And for Apple, porting iMessage to the Android platform does more harm than good. To put it bluntly, the obvious loss of money, Apple naturally will not agree. And the "helping hand" extended by Google does not have too many "aid" elements in it, but more out of its own position of "prejudice".
Since 2009, Google has offered wireless network operators 20 to 25 percent of the fees it charges for Android app sales to prevent them from launching their own app stores, according to the data. And since iMessage launched in 2011, Google has launched 13 standalone messaging apps. Most of them have stopped service.
How China's 5G News Promotion Gets Rid of "Hopelessness"
Some analysts believe that RCS will still be just a topic of discussion, nothing more. In April 2021, Light Reading reported a commentary: "The U.S. carrier's joint cross-network RCS program has gone bankrupt. This means that operators have largely achieved nothing in RCS over the past 18 months, and the RCS project that began with the GSMA is hopeless. ”
However, as the 5G news of the "Chinese version" of RCS, it is more lively. According to the data, China Unicom has launched a trial commercial use of 5G news in early November last year. China Telecom will choose the opportunity to promote the commercial use of 5G news in January, and is currently formulating a plan.
However, whether it is Unicom, Telecom, or China Mobile, which has a larger user base, the biggest problem they face when promoting 5G messages is that terminal manufacturers do not support and do not cooperate. Since 5G messaging is a native application, it is inevitably inseparable from the support of the terminal. But to this day, there are still only a few terminals that support 5G messaging.
In view of the insufficient support for 5G messages by mobile terminals, Zhuang Renfeng, deputy general manager of China Mobile Internet Co., Ltd., suggested that the 5G message business function be included in the terminal network access detection requirements of the Ministry of Industry and Information Technology in an attempt to solve the problem from the "origin" of 5G messages. This means that if you do not natively support 5G messages, you will not be able to get a network access license; if you can't get a network access license, you can't sell it in the domestic market.
Behind this "fierceness" carries the operator's good expectations for 5G news, but for the entire 5G news industry, the operator's "seedling" move seems to be a bit too utilitarian.
Fu Guoqiang, a senior engineer at the China Academy of Information and Communications Technology, has previously pointed out that the support of terminal enterprises for 5G messages needs to be strengthened, and the mode of interest division needs to be innovated. Moreover, the current research and deployment of 5G news is carried out within the operator platform provider, and the lack of interaction of a wide range of market players makes it difficult to stimulate the participation vitality of the market.
Therefore, for 5G news, the interest division model is extremely important, and it is also very important to activate the participation of the market. If China's 5G news is not to repeat the mistakes of the US RCS, it must fundamentally activate the participation vitality of the market, rather than "drawing a prison" for operators or terminal manufacturers for their own purposes, after all, it is still users who really use 5G news. (C114 Lin Xiang)