[Aika car shopping guide original]
Nowadays, the automobile market has become increasingly saturated, and additional purchases and exchanges have replaced new purchases as the current trend of car purchases, and SUVs and MPV models have gradually become hot products in the market. But it is undeniable that compact cars are still the backbone of the sales of major manufacturers. Let's take a look at which cars can continue to maintain high sales in the year of "missing cores".
Tenth in compact car sales: Dongfeng Honda Civic
Manufacturer guidance price: 12.99-16.39 million yuan
2021 sales: 166127 units
The Civic completed the replacement in September 2021, and the new car adopts Honda's latest family design language, the "flat" style is very strong, and the narrow mid-grid structure and headlight group also make it full of the taste of "Big Brother" INSPIRE. Low, slender and flat are at the heart of the new Civic design. Although it lacks a sense of combat compared to the previous generation, it looks more refined.
The interior of the new generation Civic adopts a relatively simple design scheme, and the symmetrical center console with a full LCD instrument panel and a floating screen brings a good sense of technology. The through-through air conditioner air outlet is decorated with piano paint trim panels around it, which not only enhances the sense of luxury in the car, but also increases the layering of the central control area.
Model summary: In order to cater to more audiences, the exterior design style after the replacement is more prominent and stable. In terms of power, the three-cylinder 1.0L turbocharged engine is cancelled, and the whole series is equipped with a 1.5-liter turbocharged engine, and two versions are provided with high and low power, which can be said to be "back to the right way". Not being relatively high enough pricing has indeed affected its sales.
Ninth place in compact car sales: BYD Qin (Qin, Qin New Energy, Qin Pro, Qin Pro New Energy, Qin PLUS)
Manufacturer guidance price: 6.49-174,800 yuan
2021 sales: 188921 units
At present, there are three versions of Qin on sale, Qin, Qin Pro and Qin PLUS, of which Qin PLUS can be regarded as the successor model of Qin Pro, and also the sales of Qin car series. The Qin PLUS exterior adopts the latest Dragon Face family design language. With the ARROW FEATHER DRAGON EYE LED headlights, sweep away the impression that the previous domestic cars gave people aesthetics that were not online. The slightly sneaky shape is also dynamic.
The wrap-around cockpit design has a strong BYD flavor, the suspension LCD instrument, the suspended rotatable central control screen and the blue central control panel enhance the sense of technology in the car, and the use of large areas of soft materials brings a good sense of texture and luxury.
Model Summary: For ordinary consumers, the only criterion for buying a car is "worth it". This "value" can be divided into 3 dimensions, configuration value, technical value and quality value. Bydir Qin not only has a rich product line, but also a wealth of configurations and DM-i technology and three electric technology clamping make it appear "value for money". Therefore, it is also natural to become a blockbuster.
Eighth in compact car sales: Geely Emgrand (UP, 4th generation, Emgrand L)
Manufacturer guidance price: 6.28-10.99 million yuan
2021 sales: 209158 units
As the main sales model of the Geely brand, Geely Emgrand is currently selling Emgrand UP, the fourth generation Emgrand and Emgrand L, of which the main sales model fourth generation Emgrand is based on the latest BMA basic modular architecture to build, the new family design makes it sweep away the old moderation design, has become a lot younger.
The family-owned interior design is simple and stylish, and the black-themed carriages look very high-end. The use of a large number of soft materials also enhances the sense of luxury in the car. The full LCD instrument and the floating central control screen are equipped to add some technological atmosphere to the car.
Model summary: The reason why Emgrand can overshadow Qin I think there are several reasons. First, as a model born from the BMA architecture, Emgrand has a good performance in terms of shape, space, power, quality, technology, and safety; second, Emgrand's "entry is high-end", such as reversing images, cruise control, keyless entry and other configurations can be enjoyed on low-end models, and low-end models are normal sales, not just gimmicks. Third, more affordable pricing also makes it more cost-effective. Isn't all of the above exactly what consumers want?
Seventh in compact car sales: GAC Toyota Leiling
Manufacturer guidance price: 11.38-21.88 million yuan
2021 sales: 229859 units
As a brother model of Corolla, The Leiling has a more youthful and dynamic appearance, especially the family-oriented large mouth and the sharp headlight design on both sides, which is also more in line with the tastes of young consumers.
The interior is the same as the Corolla, although it is decorated with red stitching, red trim, etc., but the sense of movement is not obvious. As for the materials used in the car, it is the consistent Toyota standard, and the use of a large number of hard plastics is difficult to hook up with the texture.
Model summary: GAC Toyota Ralink as a joint venture family car sales very good model, although in some respects not as real as its own brand, but its overall strength to achieve a more balanced, especially with its own brother Corolla this misplaced competition, but also let the budget limited consumers have the opportunity to buy a replacement.
Sixth in compact car sales: FAW-Volkswagen Sagittarius
Manufacturer guidance price: 13.59-16.59 million yuan
2021 sales: 234219 units
Like the rest of the family, Sagitar also has a standard public face, and its flat and stable shape is not faulty, although there are not many popular elements, but it is very attractive. In addition, Sagitar also offers R-Line and ordinary two appearance styles, which are definitely eaten by all ages.
Sagitar's interior also follows the simple style commonly used by the Volkswagen family, the center console adopts a design biased towards the driver's side, and the dashboard and central control screen adopt a similar screen design, which is visually very high-tech. Although Sagitar doesn't use much leather in the car, a large number of soft-lined materials with silver trims and piano paint panels also have a good texture.
Model summary: 2021 is a year of "missing cores", and the impact of chip shortages on Sagitar is indeed not small, but a series of actions such as increasing the allocation and reducing prices after small modifications have achieved remarkable results, although they did not finally break into the top five of the annual sales list in the field of cars, but their market performance is enough to make it difficult for many opponents to ignore.
BYD and Geely are in the game
Fifth in compact car sales: FAW-Volkswagen, Bora
Manufacturer guidance price: 9.88-15.70 million yuan
2021 sales: 250762 units
Bora adopts a Volkswagen family design, a chrome decorative strip runs across the front grille, and is connected to the LED daytime running lights on both sides, which plays a visual stretching role. The side waistline extends from the fenders to the rear, making it look more slender and graceful. The tail design is relatively simple, and the tail lamp uses polyline treatment inside, and the effect is good after lighting. In addition, the upturned ducktail design also adds a sense of sportiness to the rear.
The interior of Bora is a typical popular style, the center console is generally biased towards the driver's side, which is convenient for operation during the driving process, and the piano paint panel and silver trim strips enhance the sense of luxury in the car, but the overall material is more general and lacks texture.
Model Summary: As a compact car under FAW-Volkswagen, Bora has been launched for many years, and the word of mouth accumulated over the years has laid a solid foundation for its sales. And the looming Figure of Magotan on the body also enhances its sense of luxury. After all, who doesn't want to spend a small amount of money to do big things.
Fourth in compact car sales: SAIC-GM Buick Yinglang
Manufacturer guidance price: 11.99-125,900 yuan
2021 sales: 278578 units
Buick Yinglang adopts a family-style design language, the iconic flying wing grille on the front face looks very atmospheric, and the headlights with LED light sources on both sides give people a young and dynamic visual feeling. The side and rear design is simple, with a typical sedan posture, which is very attractive.
The interior layout of Yinglang is relatively clear and concise, and the decoration of a large number of silver trim strips has enhanced the overall sense of grade to a certain extent, and the use of soft materials has also given people a comfortable and homely interior atmosphere.
Model summary: Consumers have a high degree of acceptance of the appearance of Yinglang, and have a good recognition of its configuration, but it is difficult to accept the three cylinders. However, after the mid-term rebranding returned to the four-cylinder power camp, Buick Yinglang once again came to the fourth position in the compact car sales list. It can be seen that as long as you understand what consumers want, sales will never be low.
Third in compact car sales: FAW Toyota Corolla
Manufacturer guidance price: 10.98-230,800 yuan
2021 sales: 330,280 units
After the adoption of the TNGA architecture, Corolla became a lot more fierce, the narrow headlights are very aggressive, the upper chrome trim connects the middle car logo and the headlights on both sides, and the decoration of the wide middle net and the fog light area is full of layering and power. Compared with the front of the car, the shape of the side and rear of the car is much simpler, there is no excessive decoration, and everything returns to the practical essence.
Corolla's interior shape is very three-dimensional, the steering wheel, door panels and center console, all use a lot of silver trim decoration, the details are quite exquisite. However, in the interior materials of Corolla, there are more large areas of fabric materials and hard plastics, and the overall texture is still slightly inferior.
Model summary: Due to the safety hazards of the high-pressure fuel pump, Toyota recalled more than 190,000 Corolla vehicles at one time in the second half of last year, which had a certain impact on its sales. However, Corolla still beat Yinglang to win the third place in compact car sales with a high sales volume of 330,280 units. Although corolla belongs to the practical school in terms of interior materials and comfort configuration, its performance in safety configuration is very eye-catching, and the whole series is equipped with Toyota Zhixing safety system, 8 airbags, tire pressure monitoring system, etc., which is rare in the same level of competitors.
Second in the sales of compact cars: SAIC Volkswagen Langyi
Manufacturer guidance price: 9.99-15.89 million yuan
2021 sales: 432035 units
Langyi's exterior design is a dignified style, and the entire body has almost no fancy elements, so its audience is relatively broad, which can be called "suitable for all ages". The proportions of the body side shape are coordinated, and the waist line that runs through the side of the car has a visual stretching effect, making the body look more slender. The rear shape is flat and stable, there is not much eye-catching design, but it is very attractive.
Langyi's interior has a strong "popular flavor", and the simple center console is mainly horizontal, which deliberately broadens the visual width of the car. The three-spoke multi-function steering wheel has an excellent grip and a clear layout of the buttons on both sides. The full LCD instrument is also equipped to keep it up with the pace of the times.
Model summary: Langyi is definitely the sales responsibility of the SAIC Volkswagen family, although affected by chip shortages and other issues, the average monthly sales in the past six months are still stable at more than 30,000 vehicles. The exterior design of Langyi is the same as that of the higher-positioned Passat, although it will make people "silly and unclear", but this also further enhances the sense of premium of the model. The spatial performance that can be called a cross-level is also a major killing move. It can be seen that the reason why Langyi can maintain a hot selling state for a long time is not only the Volkswagen logo hanging on the front of the car, but also the high cost performance is also the main factor.
Number one in compact car sales: Dongfeng Nissan Xuanyi
Manufacturer guidance price: 11.90-17.49 million yuan
2021 sales: 513207 units
Xuan yi Nissan's classic V-motion 2.0 design language, inverted trapezoidal active grille and boomerang headlight group designed as a whole, the overall recognition is very high, the fog light area below the line is hard and sharp. The black roof and slightly slippery back design also give it a youthful style.
The interior adopts Nissan's family design style, equipped with a three-spoke multi-function steering wheel, a mechanical pointer dashboard, and a floating central control screen. The e-POWER model has a larger central control screen size, and the 12.3-inch central control screen has built-in Nissan Connect Super Intelligent Connection CCS2.0+ system, which supports AutoNavi navigation, voice control, Internet of Vehicles and OTA online upgrades.
Model summary: Xuanyi's position as the top seller in the compact car market seems to be unstoppable, with sales of more than 500,000 units in 2021, and the only compact car on the market that exceeds 500,000 annual sales. With years of accumulation, Xuanyi's excellent performance in terms of shape, space, comfort and economy has been well known. The improvement of the configuration after the redesign also makes it more competitive. In addition, Xuanyi, equipped with Nissan's second-generation e-POWER hybrid system, was also officially launched at the end of last year, which also gave everyone more choices when purchasing.
Editor's comments: Although affected by the epidemic and chip shortages, the sales of many models have declined compared with 2020, but in 2021, the overall car market still showed a positive growth trend, ending the decline since 2018. Among them, the top ten car manufacturers sold a total of 6.355 million vehicles, accounting for 64.0% of the total sales of cars. Looking back at the market characteristics of this year, although fuel vehicles are still the main force in the compact car market, electric vehicles and intelligent networked vehicles have gradually become market highlights; new car-making forces have also entered the 10,000-vehicle club, and traditional car companies have also opened a speed mode of transformation. 2022 or will enter the Warring States era of new energy vehicles.
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