In today's era of intelligent pure electric, cross-border car manufacturing is not a new thing, successful cases abound, and many leading enterprises in other industries have also stared at this big cake of new energy vehicles. There are many cross-border car-making companies, from the initial "Wei Xiaoli" FOUNDRY model to the "no car" Huawei to the self-built factory Xiaomi car, each brand company has its own routine or development model, compared to the above brand enterprises, Baidu has played a different game.
Just recently, Jidu Automobile officially announced the brand logo of the brand, the new LOGO is inspired by the car robot, the concept of "pixel" and the letter "J" combined to create the industry's first automotive robot brand logo "Pixel-J", this logo symbolizes the entrance to the future, expressing the new connection between man and machine, and the future.
Perhaps many people are still very unfamiliar with Jidu Automobile, Jidu Automobile is a smart pure electric vehicle company jointly created by Baidu and Geely Automobile, in January 2021, Baidu CEO Robin Li officially announced that Baidu began to build cars, and quickly established and registered "Jidu Automobile Co., Ltd." in March 2021, announcing that it officially entered the automotive industry as a vehicle manufacturer.
On December 27, 2021, it was officially announced that the first mass production car of Jidu Automobile will be officially unveiled at the 2022 Beijing Auto Show, and the CURRENT SIMUCar simulation prototype has entered the dynamic testing stage and will be officially mass-produced in 2023, which is also called "automotive robot" by Jidu.
In contrast, the top three of the new car-making forces, the original Weilai Automobile from its establishment to the first mass production car off the production line took 4 years, the ideal Xiaopeng took longer, and Baidu announced that the car-making Xiaomi Automobile is still building a factory to establish a team, without any technical results announced.
Jidu's model hardware manufacturing level will come from the Geely SEA Haohan platform, and the first model will be produced by the Geely plant. In the software system, Jidu's new car will also rely on Baidu Apollo's full-stack capabilities, and based on Jidu's product definition requirements, customized design and development, which is very clear, Baidu and Geely United are doing what they are best at in their respective areas.
Baidu did not bother to build its own factory like Xiaomi Car, Jidu SIMACar can be born in a short period of time, because the bottom layer is based on Geely's vast platform, Baidu is ahead of Huawei, Ali, and Xiaomi in terms of patents in automotive, autonomous driving, and V2X-related fields. At the same time, Baidu's R & D expenses are more than 21%, while Xiaomi's R & D expenses are only about 10%, jidu car is undoubtedly a good role in the essence of internet cars.
As early as Last May, Xia Yiping, CEO of Jidu Automobile, revealed that "the core team of vehicle design of about 100 people in Jidu Automobile has been on standby." Jidu SIMUCar has successfully integrated urban and high-speed intelligent driving functions. This means that in only 10 months of Jidu, it took to complete the high-speed, urban dual-domain intelligent driving integration.
epilogue:
The combination of Baidu and Geely, one has the most top automotive intelligent driving assistance technology, and the other is the well-deserved boss of the current domestic brand. Many people say that Jidu Automobile is actually standing on the shoulders of giants, which is also understandable, Jidu Automobile Jidu has the support of Geely's vast architecture, eliminating the platform and development and other links, but in our view, the combination of Baidu and Geely is better than mutual fulfillment, the traditional car-making thinking is - aiming at the opponent to build a car, and Jidu Automobile is not satisfied with the present, aiming at the next decade of smart cars, for this brand we do have more expectations than other brands.