Jidu Auto released the brand logo, Kia will launch a new strategy| CBN Auto Daily Review

Jidu publishes the brand logo

On January 19, 2022, Jidu released the brand visual system including the brand logo "Pixel-J", colors and fonts, and at the same time, the company officially announced some product design styles for the automotive robot concept car. Xia Yiping, CEO of Jidu, said that all activities, development inspiration and products of Jidu are symbiotic with AI, and Jidu's product and brand image design is also a process of co-creation with AI.

Yicai comments: Xia Yiping, CEO of Jidu, said that all activities, development inspiration and products of Jidu are symbiotic with AI, and The design of Jidu's products and brand image is also a process of co-creation with AI. Among them, in terms of brand color, Jidu adopts the color system defined by artificial intelligence itself, "Jidu AI-Purple". Earlier, Jidu Automobile announced that it has begun to test the SIMUCar virtual prototype car, and according to Jidu Automobile's plan, the concept car will be exhibited at the 2022 Beijing Auto Show. Last year, Baidu, Xiaomi and other technology companies have announced car manufacturing, but unlike Xiaomi's almost "starting from scratch" car manufacturing, Baidu has the accumulation of Apollo's previous plans in the field of automatic driving. In addition, Jidu Automobile chose to carry out a joint venture with Geely and chose Geely's SEA Haohan architecture, which reduced the design time of many software and hardware platform architectures. According to previous news, Jidu Automobile will be mass-produced and listed in 2023.

Kia will unveil a new joint venture name

Kia said that on the eve of the Beijing Auto Show in April 2022, Kia will release a new company name and a new brand strategy. In 2022, Genia will bring five major changes in the Chinese market, including increasing investment in the Chinese market, strengthening brand building, forming an efficient organizational system, product quality and rationalization of operations.

Yicai comments: Kia will launch a number of new car planning this year, including the new Sportage and its hybrid version and the redesigned version of K3, in the new energy vehicle sector, Kia will introduce EV6 models based on the E-GMP platform. Earlier, Jiangsu Yueda Automobile Group Co., Ltd. (hereinafter referred to as "Yueda Automobile Group"), as the sole bidder, delisted 25% of the equity of Dongfeng Yueda Kia listed by Dongfeng Motor Group for 297 million yuan. Dongfeng Yueda Kia related people said that the company's equity structure will be adjusted again, and eventually will form the state of Kia Holdings. In addition, Liu Changsheng, general manager of Dongfeng Yueda Kia, said that Dongfeng Yueda Kia will stop production of models below 100,000 yuan as soon as possible. At present, Dongfeng Yueda Kia is in a continuous decline in sales, and Dongfeng Motor's financial report shows that Dongfeng Yueda Kia's annual sales volume is 163,000 vehicles.

France will sell more than 315,000 electric vehicles in 2021

According to foreign media reports, the number of new car registrations in France exceeded 1.65 million in 2021, an increase of about 0.5% compared with 2020. In the case of the overall growth rate of the car market is not obvious, the number of electric vehicle registrations in France has increased significantly, reaching 315,000 units, an increase of 62% year-on-year.

Yicai comments: According to the data of the Association of Automobile Associations, the annual sales volume of new energy vehicles in China will reach 3.308 million units in 2021, an increase of 114.1% year-on-year, and the market penetration rate will reach 17%, and the growth rate will far outperform the market. Not only in the Chinese market, but also in many markets around the world, there has been an "electric vehicle substitution" effect. At present, a number of Chinese car companies have been ready to use the dongfeng of new energy vehicles to go abroad, at present, SAIC, Aiways, Weilai, BYD and other car companies have entered the European market, Weilai, Weipai also plans to enter the mainstream market in Germany, Belgium and other Western Europe in 2022.