There are no successful enterprises, only the enterprises of the times.
The ups and downs experienced by many large enterprises in recent years have repeatedly confirmed this sentence that Haier often takes from the province. No matter how much exposure there is in the spotlight, how popular it is on the Internet, how much potential it has in the capital story, and how many highlights there have been in the past years, once it cannot keep up with the pace of the times, no matter how brilliant it was, the decline and even the collapse are only in a moment.
The times are always changing, especially in the unprecedented changes in the past century under the epidemic, the changes are more urgent, the needs of the country are changing, the mentality of the nation is changing, the pattern of the city is changing, the track of the industry is changing, the trend of the market is changing, under the complex variables are countless kinds of predictions and choices, and the results of the choices determine the future.
On January 17, at the Haier Group Innovation Annual Conference, we saw Haier's choice in the midst of changes:
Five committees were established, namely the Strategy and Investment Committee, the Science and Technology Committee, the Remuneration and Nomination Committee, the Audit and Risk Control Committee, and the RendanHeyi Leadership Committee.
These 5 major committees can be seen as the 5 sub-headings of Haier's strategy to cope with the changes of the times - each committee aims at the same goal from different aspects - focusing on the entity, making efforts to innovate and innovate, realizing the value of people, and becoming explorers and leaders in the era of digital economy.
Haier is still Haier, or Haier, whose brand identity is all over the world and whose management model leads the era;
Haier is also a continuous innovator of Haier, not only products and scenarios, but also Haier that can empower all walks of life through technological advantages and platform advantages.
Continuous change, change before the tide rises, into the big times.
1. Strategic focus, strengthen the main business, and the digital track is unceasing
The Strategy and Investment Committee clearly demonstrated Haier's response to the times: focusing on the ecological brand strategy of the Internet of Things, focusing on the real industry, leading on the track that has been laid out, and combining the national strategy and the opportunities of the times to create new development opportunities, not only to continuously optimize and strengthen the three major sectors of smart home, industrial Internet and big health, which have already had considerable advantages, but also clearly put forward the need to pay attention to the new development opportunities brought by new energy and circular economy.
Smart home is Haier's deepest accumulation of "killer skills", especially after the emergence of the three-winged bird scene brand, Haier has switched the track of home appliances, a traditional industry, to the creation of smart home scenes in the era of the Internet of Things:
On the one hand, "inside the scene" leverages the two core capability platforms of the three-winged bird experience cloud and the wisdom family brain to continuously accelerate the innovative development of the four major scenarios of smart kitchen, smart air, smart water and whole house intelligence; on the other hand, "outside the scene" is interconnected with the housing technology, daily shun supply chain and other plates to achieve interconnection, seamless docking, through digital design of smart homes, smart homes, service smart homes for users, to create the best user experience of the whole process.
Under the blessing of the platform capability of "one (AIOT + digital innovation power) and two wings (global procurement resource allocation power, large-scale customized order assignment ability)", the KAOS Industrial Internet Platform has not only become a leading platform for co-growth with the city and empowering the infinite evolution of the industry, but also realized the construction of a new paradigm of three-dimensional digital economy empowerment across industries, regions and cultures, so that the Chinese solution of the industrial Internet can go to the world.
In addition, at present, Haier has two listed companies in the big health section, Haier Biology and Yingkang Life, and has achieved considerable results in the fields of vaccination safety, smart blood safety, and high-end tumor treatment equipment, and achieved differentiated leadership. For example, Haier Bio's focus on the field of biosecurity and Yingkang Life's focus on the field of digital health care reflect Haier's increasingly firm strategic determination under the tide of the times.
2. Make efforts to innovate in the national strategy and realize the self-reliance and self-improvement of core technologies
Nowadays, a new generation of information technology is increasingly moving from the virtual world to the real economy, the role of science and technology in industrial development is becoming more and more important, and the rejuvenation of science and technology has also risen to the level of national strategy.
Haier's establishment of the Science and Technology Committee was a breakthrough in the times.
In the field of science and technology innovation, Haier's strength is strong enough——
The "10+N" innovation center has been established around the world, which is the advantage of its open innovation system: it has covered five continents, more than 20 countries and regions, linked more than 200,000 experts, and gathered global resources.
In the past 10 years, Haier has created more than 170 original technologies that have a significant impact on the industry, which is its advantage from original technology to the transformation of its achievements into an industrial chain. For example, at the 2020 National Science and Technology Awards Conference, Haier won the "National Science and Technology Progress Award" for "Building Thermal Environment Theory and Its Key Technology of Green Creation". This is the 16th time that Haier has won the National Science and Technology Progress Award, accounting for two-thirds of the total number of awards in the industry. All innovative achievements are quickly translated into the industrial chain, bringing users a new experience.
The entrepreneurial acceleration platform established by Haier Haichuanghui has hatched 5 listed companies, 90 gazelle enterprises and 38 specialized new small giants, which is the advantage of its integration and innovation combining technology and entrepreneurial incubation.
The Science and Technology Committee aims to establish an institutional system of scientific and technological self-reliance and self-reliance, and will formulate and promote the implementation of medium- and long-term science and technology-led strategic planning. Specifically, in the future, it will focus on the five key technology directions of green double carbon, security privacy and compliance, chips and operating systems in professional fields, AIoT/perception and interaction, and data productivity.
This is highly integrated with the country's current urgent need to break the key technology "card neck", especially in the wisdom of the home brain, smart home operating system, industrial intelligent BaaS engine, linear accelerator radiotherapy system and other industries of core technology problems, will be of great benefit to the development of the industry.
3. Maximize the value of people and fully stimulate the vitality of innovation
If you want to discuss Haier's contribution to this era, Rendanheyi must be one of them, and now the European Management Development Foundation has launched the international certification of Rendanheyi, and has also carried out certification work, 9,000 have entered the scope of Rendanheyi certification, and 8 have obtained the qualification of Rendanheyi certification. This time, Haier specially set up a rendanheyi leading committee, which once again added new content to the governance model of this era.
The RendanHeyi Leadership Committee is the first of its kind in the global corporate governance model and a special committee category unique to corporate boards. The committee hired Zhang Ruimin, founder and honorary chairman of Haier Group, as general counsel.
The Rendanheyi Leading Committee is committed to developing the Rendanheyi model into a globally leading management philosophy, promoting the standardization and internationalization of the model and the results system, copying the successful practical experience to global enterprises, and promoting the Chinese management model to the center of the world stage.
The Audit and Risk Control Committee will build a "firewall" for Haier Group. Through the establishment of an international first-class audit risk control system, the ability to avoid risks, warn of risks and resolve risks is improved, so as to ensure that the Group achieves high-quality development under a highly uncertain situation.
The remuneration and nomination committee, to a certain extent, can be regarded as the institutional incentive guarantee for maximizing the value of people, and stimulates the potential of all makers through the "maker system", which is an innovative mechanism designed to stimulate the innovative vitality of all employees on the basis of not changing the nature of the property rights of the collective ownership of the enterprise.
Haier makers can obtain three types of income: labor income, sharing of value and capital gains. This is a subversive move to practice innovation -
Even if there are no shares, you can get the opportunity to share the value through the sharing of the right to operate;
Even if you own shares and do not create value added, you have no chance of obtaining capital gains.
In 2021, the number of maker partners who share the value through maker shares or equity will be expanded to 14,681; the number of co-invested startups and listed companies will increase by 81% compared with last year.
It can be said that the Haier platform provides all employees with a platform and fertile soil to realize their dreams in life, forming a positive cycle of attracting talents, talents achieving careers, and motivating talents.
Ride through the storm and embrace change. In the new era, the Haier of the times is changing in response to the times.
Lightning News reporter Zhou Yingchun reported