Volvo XC40, which is a model that went on the market in 2018, has been more than three years today, although it seems to be such a tepid presence during this period of listing, but in the female market segment, this car is still a lot of attention. So why does such a compact SUV of a Nordic giant attract women's attention?
Most women will not choose a car like men, too much care about performance, space and other mechanized things, the core of what they care about is the appearance. And that's exactly the biggest advantage of the Volvo XC40.
Unlike some so-called exquisite and fashionable cars, volvo XC40 actually belongs to the overall design of a relatively sharp, such as the three-frame medium net and Quake family LED headlights, which build the XC40 sporty and sharp shape. For women, this kind of shape changes the design elements of the past feminine curves, more capable, more enterprising, which is exactly a style that most urban women like today.
And the lines of the whole car are relatively simple, clean and neat to describe is not excessive, such a simple design brings a vague queen style, but the visual feeling is not so strong, with a little bit of maturity and courage in fashion, which is also more in line with the current women's self-aesthetic sense, coupled with the small shape also brings a more friendly feeling to women, after all, most women for the size of the car will still be more afraid of not being able to control.
The tail design lacks a little novelty, after all, volvo's design has been used for some years, although the Viking Axe tail lamp is still very good-looking, but it is indeed slightly old. And it is worth complaining that the car we test drove did not have an electric tailgate, as a model for the female market, I personally think it may be more friendly to have an electric tailgate as standard in the whole series.
There is nothing to say about the interior, the typical design of the Volvo family, minimalist + cold, personally feel a little cold. The central control screen is not big or small, all the operations are clear at a glance, which is actually what women like. Most women do not like too fine, too complex operation, simple control of the vehicle, know the status of their vehicle is OK.
However, in terms of intelligence, XC40 is a bit old, the most intelligent configuration is still CarPlay, the operation of the car machine part can not be carried out because there is no Internet support, but the mobile phone Interconnection is still convenient, can achieve navigation, listen to music and other functions, high and medium and high matching and top matching will use harman Caton's audio, the overall effect is still good, the more practical function is still very pleasing to women, but if the intelligence is a little more, the voice function may be better to use a little more, Hopefully, the XC40 will pay attention to this when updating.
In addition to these accidents, in fact, I personally feel that what can most please women is the environmental advantages of the Volvo family. Especially for some female consumers with small children, the environmentally friendly interior of volvo XC40 is its biggest killer, non-pungent, non-allergic plus its own air purification, which is indeed a very lethal presence for exquisite female families.
In terms of power control, although this car is equipped with a 2.0T four-cylinder engine and matches the 8AT and the full-time four-wheel drive with a central differential lock, the overall driving style is still biased towards stability. For it is stable, the power is not meat but not aggressive, the overall acceleration is very stable, there is no obvious sense of pushing back, the overall driving aspect belongs to the stable and comfortable existence, acceleration has texture but will not make you feel uncomfortable, no matter which driving style this car will give you better feedback.
The control is also relatively relaxed, the front McPherson after the multi-link independent suspension brings comfortable control, it is not the kind of sports style of particular sensitivity, but also not the kind of soft control, the overall response speed is more balanced, the performance in the bend is also very calm, in short, from the power to the control is as stable as ever, is this also the driving style that women like?
Write at the end:
Obviously, volvo XC40 designers in the design of this car is to refer to the needs of many women, but strictly speaking, these design ideas are still related ideas in 2018, and now it seems to be a bit out of rhythm, especially in terms of intelligence XC40 is a certain deficiency, I hope Volvo can pay attention to it.
The overall model performance is more in line with Volvo's consistent style - intellectual, simple, environmentally friendly and Nordic texture, the vehicle itself is not too much of a problem in terms of appearance or driving, women are very convenient to drive, if you can go further in terms of intelligence, the audience of this car may not be limited to women.