On the seashore of the East China Sea, a big brother is live streaming mussels to take pearls, and with the tone of the big brother's "Oops", you can judge the quality of pearls... In this live broadcast room, Xiaobian has been watching for two hours, and before leaving, he did not forget to order a pearl pendant for his mother.
Xiaobian was a loyal fan of Via before, and every night he "clocked in to work" in the live broadcast room, even if he did not buy anything, he would hang up and listen to Via's introduction of products, just like BGM.
But after Via's accident, the time at night suddenly became a lot empty, and when she was bored, she could only open up new ways to play Taobao live, and she didn't expect that life was getting more and more interesting:
For example, just as the New Year Goods Festival is in full swing, Lin Yilun, the anchor of Xiaobian's latest attention, is a host and actor himself, but recently he has opened a number of special sessions such as snack festivals, mother and baby festivals, hot pot festivals, etc., which is simply his own online shopping Spring Festival Gala.
And this "not bad money" live broadcast method has doubled the number of views for Lin anchors.
Speaking of hot pot, Xiaobian also bought Sichuan authentic hot pot base for the first time in the Taobao live broadcast room! I had previously attended university in Chengdu and was impressed by Sichuan hot pot.
Under the recommendation of Friends in Sichuan, Xiaobian began to pay attention to grace Yingzi, the anchor of Sichuan Shu's characteristic stores. Yingzi is a very experienced anchor, extremely familiar with Sichuan food culture, and has recently been focusing on Sichuan flavor special New Year goods, full of New Year flavor.
And another anchor, Sukini, was also recommended by a friend. Sukini was a mother and baby blogger with millions of fans before she became a Taobao anchor, although she did not pay attention to her before, but a casual search on the Internet can see a lot of products she has recommended.
It just so happens that my relatives have a newborn baby at home, so I want to try to buy some mother and baby products to give away in Sukini's live broadcast room.
Yilun Lin, Grace Yingzi, Sukini... After "losing" Via, Xiaobian did not expect to meet so many treasure anchors, and they are very "vertical" in their respective categories, making people more trusting.
Before that, the biggest stereotype of xiaobian on live broadcasting was the gathering place of beauty and skin care products, because I paid attention to the Weiya live broadcast room, I knew that live broadcasting can sell so many things, but I never thought of looking outside the live broadcast room.
It is also because of the New Year that I found that there are so many interesting anchors.
As a consumer, Xiaobian is very happy to see Taobao's recommendations for these non-head anchors. On the one hand, it can help users break through the information cocoon and turn their vision to the wider world.
On the other hand, these highly professional anchors who insist on live broadcasting also need newer and more faces to run their businesses. Only when more anchors see the hope of this industry can more interesting and informative new anchors join in and show the world.
In fact, Xiaobian has taken the discovery of interesting anchors as a new means of pastime.
On Taobao live broadcast, there are live broadcasts selling cars, there are also live broadcasts selling jade, calligraphy and paintings, and even live broadcasts selling niche ancient jewelry, which makes people unable to extricate themselves.
Slowly, Xiaobian also got to know some anchors. Some people say that Ali carried out a round of business adjustments at the beginning of this year, Taobao content strategy was put on the agenda, and live broadcasting is a mature content business, and chengdu continues to improve internal attention.
Recently, Taobao released a new 2022 annual incentive plan, which is to support mid-waist anchors, so that these "non-head" anchors can eat a wave of dividends.
Although Xiaohongshu and Douyin are now entering e-commerce, objectively speaking, Taobao's investment and construction in consumer after-sales service are unmatched by any platform at present.
Many anchors have exclusive customer service links in the live broadcast room and set up a special customer service team to help consumers communicate with merchants to solve problems, which can greatly improve the shopping experience.
This time, Taobao's support for the anchor of the middle waist can be said to have returned the live broadcast with goods to the original intention. After experiencing the chaos of price wars and pit fees, live streaming goods once again appeared as a close and warm image.
I hope to meet more interesting people through live streaming.