Text: Understand the original Che Emperor Chang Siyue
A few days ago, The Car Emperor learned from foreign media that Ford Motor's legendary model Mustang has been temporarily suspended due to chip shortages.
It was dark at fore's Ford plant in Michigan, which mainly produces Ford Mustangs, and it is understood that the suspension time is uncertain, but may be restarted next week.
Mustang Factory
According to foreign media analysis, the shortage of chips is not the only reason why the Mustang stopped production, but more because the sales of this product in 2021 are dismal, and the sales of Ford Mustangs in 2021 are only 52,414 vehicles, creating a record low.
Since 2016, mustang sales have been declining, and the worst year before sales was actually 2020. In addition, mustang competitor Dodge Challengers, while sales have declined in recent years, have risen in 2021, "suggesting that supply chain issues aren't the only reason Mustangs fell from the top." ”
Ford Mustang Mach 1
However, the reason for the decline in sales is also that the Mustang is facing the factor of replacement, it is understood that the next generation of Ford Mustang will be officially put on sale in 2024, while the V8 engine will be retained, in addition to the hybrid system to choose from.
2021 Ford Mustang
In addition, the emergence of electric Mustangs has also distracted some of mustang sales, for example, in the first five months of 2021, Ford produced a total of 27,816 Mustang Mach-E,000, while only 26,089 gasoline versions of Mustang were produced in the same period.
Recently, with the support of electrification transformation, Ford Motor has been continuously optimistic about the outside world, as of the close of the US stock market on January 13, Ford Motor's stock price was fixed at $25.02, which is also the first time that Ford's market value has exceeded $100 billion.
Ford's market capitalization exceeded $100 billion
In an interview with Bloomberg, Ford CEO Jim Farley said he is confident of surpassing Tesla in U.S. eviction sales, but first hopes to surpass General Motors. To accomplish such a goal, Ford will ramp up production to 600,000 electric vehicles within two years, allowing it to rank second.