Go straight to the point.
A host's fame often requires three qualities: ability and opportunity, and of course, audience popularity without special criteria.
Ability is better to understand, only after the host has a sufficient level of hosting, the hosting effect presented in the program can impress the audience, so that the audience is more sure of the quality of the program;
Opportunity is that capable hosts also need opportunities to appear in front of the audience, in the case of CCTV hosts Zhang Lei and Yang Fan, the two of them are the hosts who have the ability to lack opportunities in the hearts of many viewers.
In addition to ability and opportunity, audience popularity will also affect the development of the host, which is more obvious in young hosts, because even if the qualified host does not like the audience, there are also many favorite audiences, and hedging against each other will not affect the development of the host.
However, for young hosts, because of the lack of enough appearance opportunities, in the case of a lack of fan base, once there is a voice of doubt, it will be very obvious, and the view is just right on Zhang Shuyue, the host of the CCTV Spring Festival Gala.
Zhang Shuyue is incompetent? If she really didn't have the strength, she wouldn't be able to advance all the way to the finals in the host competition. Zhang Shuyue didn't have a chance? The Spring Festival Gala is a stage that many hosts can't get on in their lifetime, but Zhang Shuyue can host the Spring Festival Gala as a new face.
Obviously, Zhang Shuyue lacks audience popularity, the audience does not recognize her ability, but also does not recognize the choice of CCTV blindly giving Zhang Shuyue the opportunity, in the case of the audience's dissatisfaction can not affect CCTV, this emotion will all be transferred to Zhang Shuyue, falling on him is the audience to question Zhang Shuyue "go through the back door".
As far as Zhang Shuyue's overall performance in the CCTV Spring Festival Gala is concerned, it is not eye-catching but also completes the tasks assigned by the director, which is already valuable for newcomers, but the market feedback is not ideal, in the audience's questioning and accusations, Zhang Shuyue, who hosted the Spring Festival Gala overnight fame, was quickly "beaten back to its original form".
In the case of unsatisfactory market reputation, how can CCTV continue to arrange for Zhang Shuyue to appear in popular programs?
Zhang Shuyue, who has experienced the stage washing of the Spring Festival Gala, has to start from some unknown small programs, of course, after losing the heat, the audience's questioning voice about her is also decreasing, after all, Zhang Shuyue's name has the so-called CCTV host label in front of him.
In the process of CCTV re-signing the host, Zhang Shuyue joined CCTV as the host of the CCTV comprehensive channel and continued to start his own hosting career in the comprehensive channel.
For young hosts, hosting opportunities will greatly affect the speed of career development, that is to say, Zhang Shuyue, who signed a comprehensive channel, will be more conducive to her fame if she can get the hosting opportunity of the channel's representative program, and vice versa.
After Wang Jianning and Sabine successively cooperated in representative programs such as "China in the Classics" and "Classic Yong Chuan", there seems to be not much left for Zhang Shuyue to host.
CCTV's introduction to Zhang Shuyue, she was assigned to the "Zhengda Variety Show" and "All the Way with You" two programs, but for most viewers, these two programs are not familiar, that is to say, Zhang Shuyue hosted these two programs there is no way to let more viewers understand themselves, how to improve popularity?
On the other hand, with the reuse of hosts such as Li Sisi and Long Yang, Wang Jianning, Li July and others stand out, it is more difficult for Zhang Shuyue to get a place in CCTV, coupled with the word of mouth she lost because of hosting the Spring Festival Gala, many viewers are not optimistic about Zhang Shuyue's future development on CCTV.
Of course, Zhang Shuyue also has the opportunity to change her impression in the audience's mind, but compared with other young hosts, the test she has experienced is more difficult.
Text/Sheshi
Proofreading/Wang Xixi