According to data from the National Bureau of Statistics, in 2021, the national catering revenue was 4,689.5 billion yuan, an increase of 18.6%; the catering revenue above designated size was 1,043.4 billion yuan, an increase of 23.5% year-on-year. In contrast, last year, Chongqing's catering revenue growth rate exceeded that of the whole country.
Data from the Chongqing Municipal Bureau of Statistics shows that Chongqing's catering revenue in 2021 was 195.332 billion yuan, an increase of 28.5%, and an average growth of 13.2% in two years.
In the past two years, Chongqing hot pot, skewers, grilled fish and other catering formats have not expanded much in terms of quantity and new stores. However, many Chongqing hot pot brands have made efforts in practicing internal skills, studying new dishes, new tastes, and new services, paying more attention to the construction of brand culture, and steadily breaking through self-improvement.
In August last year, Chongqing Zhou Announced that it had completed a round of financing of 100 million yuan. In July last year, Brother Zhou has set up 21 direct-operated stores in Chongqing, Shanghai and Shenzhen, with more than 100,000 people queuing up to the store every month, and the highest daily position time is as long as 16 hours, which is evaluated by netizens as "Chongqing hot pot popularity king".
During the epidemic period, Brother Zhou and Sister Pei hot pot have opened contactless distribution, and online hot pot distribution has shown explosive growth.
According to meituan takeaway data statistics, since last year, Chongqing's hot pot takeaway growth is obvious, the overall growth has reached more than 150%, and the takeaway cooperation head business has increased by more than 500%.
For the development trend of the catering industry in 2022, the relevant person of the China Cuisine Association said that in 2022, the mainland catering industry will continue to implement normalized epidemic prevention and control measures and more stringent and perfect public health safety prevention and control policies, create a safe dining environment, and continue to improve and optimize the new consumption development environment.
In 2022, the new model, new format and new consumption of the catering industry will flourish, and continue to innovate the operating model, accelerate the in-depth integration of online and offline, and vigorously develop new models of catering consumption such as online ordering, contactless distribution, and retail of finished and semi-finished products.
Upstream journalist Xu Ju