Geely, a domestic automobile giant, intends to acquire Meizu to obtain a professional acoustics department to create an intelligent car ecological network

I love audio network news, Geely Group's mobile phone company is in contact with the mobile phone manufacturer Meizu to negotiate the acquisition, the transaction is still in progress, because the transaction has not yet ended, so the acquisition price has not yet been clarified.

According to public information, Geely Group was founded in 1986, entered the automotive industry in 1997, now has a total asset value of more than 480 billion yuan, the total number of employees exceeds 120,000 people, and has entered the Fortune Global 500 for ten consecutive years (ranked 239th in 2021), and is the only Chinese automobile group in the top ten in the global auto brand portfolio value.

Prior to this, Geely officially announced that it wanted to build high-end mobile phones in the Xingji era, and it took time to form a professional team in the mobile phone industry, so direct acquisition of existing mobile phone professional departments became the best choice for Geely to lay out the mobile phone industry.

I have only heard of mobile phone manufacturers to build cars, and I have not seen car manufacturers build mobile phones. Why geely to do the opposite, from the perspective of industrial development, mobile phones and cars are today's largest two new traffic entrances, and new energy intelligent vehicles are emerging, through mobile phones can achieve the ecological layout of automotive intelligence, mobile phones are electronic products market verification and software innovation application carriers, not only allow users to share innovative results as soon as possible, but also can transfer a safe and reliable part of the results to the car application, to achieve close interaction between car machine and mobile phone software technology.

From the rise of the new energy intelligent automobile industry, Geely's intention to acquire Meizu mobile phones has also become obvious, Meizu has a professional mobile phone industry team, there are also professional acoustic departments, and high gold content of acoustic patents, can obtain such resources through acquisition, for Geely to develop the intelligent automobile industry, to create a smart car ecological network, is undoubtedly like a tiger.

Car audio is a hot topic today, when buying a car, car audio performance, and car audio experience, is one of the criteria for many users to consider. If in the future, it is possible to realize the smart HD audio function of mobile phones to give cars and achieve perfect car-machine collaboration, which will be a milestone innovation in the mobile phone industry and the automotive industry.

Source: 36Kr Pro, Global Automotive Supply Chain

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