From October 15th to 24th, Count PIAGET unveiled the "Enjoy Extraordinary Watchmaking" timepiece touring exhibition Guangzhou Station at Taikoo Hui in Guangzhou. In this exhibition, Count PIAGET presents a number of timepiece works that show the brand's exquisite haute horlogerie skills, and brings several jewelry masterpieces, bringing a visual feast of fine watches and jewelry to many timepiece and jewellery enthusiasts and connoisseurs.
At the unveiling ceremony, well-known actress Wen Yongshan (center) wore Count PIET's latest works and cut the ribbon for the opening ceremony together with Mr. Mathieu Delmas, Chief Executive Officer of PiAGET China (left) and Ms. Huang Ying, General Manager of Taikoo Hui Guangzhou (right).
Mr. Mathieu Delmas, CHIEF Executive Officer of PIAGET Count China, said in an interview with reporters that for Piaget Count, Guangzhou is a very important market, especially in South China, showing its important position, in addition, the entire Greater Bay Area is also a very potential market, so we also very much want to hold such a tour exhibition here, so that customers have the opportunity to enjoy more timepieces.
At the exhibition site, Piaget focused on the theme of "Enjoy Extraordinary Watchmaking", presenting the best timepieces that embody centuries of heritage and bold creativity, the exhibition hall takes "Extraordinary Craftsmanship", "Extraordinary Origin" and "Extraordinary History" as the context, recalls the exquisite skills and unique creativity of Piaget in the field of haute horlogerie, specially created three sets of interesting interactive installations, and the exhibition site also exhibits a number of precious watches in the PiAGET Historical Collection series.
Mr. Mathieu Delmas believes that the development of the Chinese market is very fast compared to the rest of the world, and now it is in a very strong stage of development, especially the development of the Internet, so that Piaget Has gained wider recognition, so they will carry out integrated marketing online and offline, forming a 360-degree closed loop. For example, through the Tmall flagship store, through Xiaohongshu, through social platforms such as WeChat and Weibo, to establish the cognition of our brand among the audience, and then guide them to enter Piaget's store for purchase or various experiences, so that they can develop from online to offline, and can also be diverted from offline to online, so as to form a closed loop, which is very helpful for our development in the entire market.
Moon Wears a Piaget Earl Polo 36 mm calendar watch.
In this exhibit, Mr. Mathieu Delmas specially introduced Piaget Count's POLO collection, an iconic collection that has been popular since the 1970s when Piaget launched the first product of the series, the POLO series has a very iconic design, that is, a unique "shape in shape" design, it is the outer circle and the inner square, which is inspired by polo, it combines sports and elegance, is a watch suitable for different occasions. In September this year, the new 36 mm watch of the all-new POLO series was launched, becoming a highlight of the POLO series, it is available in 6 different models, from gold and steel all the way to rose gold, to platinum diamonds, providing a variety of choices for different women.
The hollow watch of the POLO series in the exhibit.
In addition, in this exhibition, the new works of the POLO series also include a skeleton watch, which can show the charm of complex movements. This time, the POLO series also has a special color scheme, that is, the panda version - the panda disc, which uses blue on the two small seconds dials of the time, and the other dials are white.
At the exhibition site, Piaget Earl Altiplano's ultra-thin series watches continue more than half a century of ultra-thin watchmaking technology and ingenuity, Possession's new series of watches and jewelry shows the brand's iconic rotatable ring design, and the Limelight Gala series of fine jewelry watches combines colorful precious gemstones with precision machinery to create a unique and luxurious beauty.
Written by: Nandu reporter Zheng Haihong intern Yang Zixin