[News-Oxcart Network]
Recently, in order to celebrate the 20th anniversary of entering China, the Bentley brand opened a year-round anniversary celebration. In 2021, the Bentley brand achieved outstanding performance in China, with annual sales reaching a year-on-year increase of 40%. Even under the double influence of the "epidemic" and "chip", the sales of ultra-luxury brands including Lamborghini and Porsche in the Chinese market have not decreased, but have increased, and the profit margin has gradually increased, and it has to be said that the Chinese market has become the most purchasing power component of the global market of these ultra-luxury brands, and even has the opportunity to become the largest single market.
In addition, Mulliner, Bentley's personalisation division, has created an Ice GT model based exclusively on the Continental GT V8, paying tribute to Bentley's ice speed record in 2007 and 2011, highlighting its strong performance in snow and ice.
#新车核心信息汇总:
1. The Bentley Ice GT model is limited to one unit worldwide and is only available to Chinese customers.
2. The Bentley Ice GT is powered by a 4.0-liter V8 twin-turbo engine with a maximum output of 550 hp and a peak torque of 770 Nm.
#新车解读
The Bentley Ice GT model was custom-inspired by a Continental GT car that competed at the Ice Grand Prix in Austria in 2020, with a consistent body finish, interior and exterior details decorated in Kingfisher blue.
The Ice GT's body exterior features a jewel black and continental cool black kit, a style kit complemented by kingfisher blue accents and 22-inch bright black spray paint wheels. The ice GT's exclusive custom pattern on the front side fenders further enhances the car's recognizability.
The Bentley brand incorporates a unique Mulliner interior color scheme for the Ice GT. The leather on the side of the seat is in a striking kingfisher blue color scheme, while the contrasting stitching of the same color is applied to the seat back, door panel decoration and steering wheel. The headrest is decorated with a custom pattern exclusive to Ice GT, which consists of the word "ICE GT" and an embroidered pattern of snow-capped mountains. The vehicle's pedals echo the carbon fiber interior panel with a bright design effect, and the ice GT's exclusive custom pattern can be seen.
The Ice GT models feature a range of custom-built configurations that meet extremely stringent tolerance standards. The customer-friendly style kit includes a front spoiler, rear diffuser, rear spoiler and a side skirt underside beam adorned with the metal Bentley logo. Each part is made of carbon fiber with a high-gloss design effect, complemented by kingfisher blue accents.
Carbon fiber components, like the wooden veneers in the cockpit, are created using a "mirror inlay" process for a sophisticated sensory experience. The carbon fiber material adopts a 2x2 twill design that is interwoven in the same direction, presenting a harmonious and unified visual style, and the use of multi-layer stacking method not only realizes the lightweight design of the components, but also achieves excellent strength and durability. The kit ensures optimum aerodynamics for Continental GT models.
In addition to the Bentley brand's twin wings 'B' logo, all polished exterior trims and heat sink grilles of the Continental Show Black Kit are designed in black. In addition, the dark design of the fender outlet, exhaust tailpipes and lower front grille.
summary:
The Ice GT model can be seen as a gift from Bentley to the Chinese market, and the exclusive custom model created by the Mulliner department can be said to be very collectible. The world is only for the Chinese market insurance volume, the significance of this car's collection is self-evident. What exactly does the Mulliner division do? Let's take a look:
Mulliner is a bespoke department of Bentley Automotive Personalisation, focusing on the craftsmanship passed down from generation to generation, as well as the selection of materials to create luxurious cars. Through this division, the Bentley brand is able to ensure that every car it produces, from the past to the future, is well maintained and maintained, allowing customers to truly feel the essence of the art.
The Mulliner division covers three new business areas:
Classic Models: Recreate the classic models in the history of the Bentley brand and recreate a generation of legends, so as to create a classic model with great collectible value.
Mulliner models: Based on Bentley Cars' currently available models, launch exclusive and personalized models, such as special edition models, or provide customers with a series of personalized options, such as exclusive body paint, leather, stitching and other design details, so as to turn customers' custom dreams into reality.
Body customization: to create a highly customized product with a unique body design for customers.
With the advent of the era of electrification and intelligence, the vehicle electronic architecture of electric vehicles is completely different from that of traditional fuel vehicles, which makes us realize that the parts of each generation of the Bentley brand are a very valuable legacy, and the storage of this work is indeed of great significance, and the department responsible for this work is an important part of Mulliner, bentley's personalisation department.
According to bentley's previously released car plan, by 2023, it will launch a hybrid model selection for all of its car series, and launch the first pure electric vehicle in 2025, a plug-in hybrid or pure electric model for all car series in 2026, and a pure electric version of all series of products in 2030.