Let's first think of a film director's masterpiece, such as Jia Zhangke's "The Old Man of Mountains and Rivers", Yang Sven Meyer's "Darkness, Light, Darkness", Wes Anderson's "The Great Fox Daddy", what kind of picture will everyone have in mind?
Jan Sven Meyer, Darkness, Light, Darkness
Jia Zhangke is an improvised documentary style, Yang Shiyun Meyer is absurd gray, Anderson is bright and warm, and their film visual styles, although very different, do not affect the aesthetic value of the picture in the slightest. The same is true of the portfolio, and what we are going to explore today is the color matching method that seems to be somewhat "popular aesthetic" and can be integrated into the portfolio creation and highlight our personality.
Y Students Hanyi 19th Student Project Theme "LOST A RABBIT" Successfully applied to Camberwell, RCA, MICA and other British and American famous schools
Let's start with the questions that everyone is most concerned about:
<h1 class="pgc-h-center-line">01</h1>
<h1 class="pgc-h-center-line">
How to go down an unusual path
</h1>
Different color matching, in fact, does not come directly from the color matching itself, but from different themes and creative perspectives. Kang Shishi takes the professional with the highest requirements for color matching - illustration, for example:
This has to be divided into two categories, the first is.
In short, it is to make all the visual elements that appear in the picture as unified as possible with the theme.
Imagine if one day a psychedelic rock band asked you if you could help them draw a tour poster, where would you start?
The two posters were designed by ARDENEKS PARAiso GRAFica for a human-centered radial composition, bizarre hippie costumes and hairstyles, Hindu Buddha statues and a metaphor for dancing snakes. How are they? We can actually roughly restore the whole process here:
1. Keyword extraction: psychedelic rock music
2. Investigate the visual works at the peak of the '60s in the "psychedelic rock" style, such as Love's Forever Changes, the Beatles' Magical Mystery Tour, Cream's Disraeli Gears, and Jimi Hendrix's Axis: Bold As Love's album covers.
3. Contrast: The final works of the peak period of "Psychedelic Rock" are drafted, and the commonalities of color matching, composition and visual elements are found
4. Further research: By deepening around commonalities, people will be exposed to color schemes, design elements and inspiration that can be used and conform to the "psychedelic rock" style.
The second category is
Here, we can further divide it into: traditional linear narrative and non-linear narrative, and the traditional narrative method is more done.
First, the form of non-linear narrative is very free, and a picture book project can be completed by clues, keywords, or logic between pages.
We can try to complete the initial idea of a portfolio project together with Chad Linklater's first film, Urban Ronin:
In the movie "Urban Ronin", the previous scene may be a girl reading a postcard of a friend in the attic "He says his days are the same", and the next scene may switch to an old-fashioned monitor with a young man holding a gun asking "what is better than a short life".
Because each seemingly unintentional character and dialogue is in the author's thematic framework, all in order to reflect the living conditions of the characters in the small town.
Students can expand on this form, transform the framework structure of the film into the illustration project, and use this idea to look at other films or stories, and then have a new creative idea and apply it to the portfolio.
L Classmate HanYi Class of 2019 Successfully applied to the University of Edinburgh Portfolio
<h1 class="pgc-h-center-line">02</h1>
<h1 class = "pgc-h-center-line" > to know a necessary premise before breaking through the public aesthetic</h1>
Works that break through the aesthetic tone are generally very exaggerated, so before learning the breakthrough method, we must first learn how to ensure the reading experience. The method is not difficult to learn - it unifies the tone of the picture, which ensures that the viewer can have a comfortable and smooth reading experience. Just like most viewers don't want to see Mr. Mission Bida in the middle of the cold hard color blocks of the movie "Sin City", a zealous headless sky blue stick figure villain.
Image source: Netflix
Maybe this will touch some of the classmates' strange aesthetic fetishes, ""
Then we can look at "Who Framed Roger Rabbit", a Disney experiment in the '80s on a combination of live-action and animated films, which featured live-action actors, cartoon characters, and even Dalí's surrealist works, but we didn't feel any violation.
The method is very simple, it is to unify the tone.
Du Lao pi successfully applied for the LCC (interview-free) portfolio other works
<h1 class="pgc-h-center-line">03</h1>
<h1 class= "pgc-h-center-line" > how to break through the public aesthetic and choose a color scheme</h1>
Let's combine three sets of cases to see:
The first group is Polly Nor's Dark and Satirical drawings of women and their demons, which, as the title suggests, is a set of illustrations that ridicule the state of modern life.
The second group was Brad Neely's Harg Nallin' Sclopio Peepio, which was equally poignantly satirical and bizarrely fantasistic.
The third group is Lucas Bros. Moving Co.》。
When students are creating similar themes, they can find commonalities from these excellent cases, but through these three sets of cases, we can further think: Must the illustration choose a comfortable and safe tone with relatively low saturation?
。 When our project has this emotional tone, students can of course try, but if it is not related to the theme, it will make the picture look redundant and excessive.
Say a thousand ways and ten thousand, the color matching of the portfolio needs to serve the theme.
"Rick and Morty"
Imagine that we might see Rick and Morty like its fluorescent tone, but we may not be able to accept that the illustrations in Mo Yan's new book are also high-purity bright colors.
Of course, if you really want to do this, it will be a breakthrough, Garcia Márquez influenced many domestic writers in the 1980s and 1990s, Mo Yan, Yu Hua, Han Shaogong and a number of other people have a magical realism tone in their works, and in the case of sufficient research ideas and standing, they can also become a way for students to find another way.
J Classmate HanYi 19th Class Students Successfully Applied for Camberwell Collection Inspiration Source "A Maverick Pig", author: Wang Xiaobo
The reason why Master Mo Yan was given an example at the end of the article, in fact, Kang Shishi just wanted to say: art design has no boundaries, the portfolio is just a container to fill our own, and any imagination that seems impossible but can stand up will become a feasible solution for everyone to break through the aesthetic tone of the public.
For more art collections or art study abroad questions, contact Kang Shishi through a private message.