Looking back at 2021, each car brand has undergone no small changes, in the context of "lack of chips", whether it is the rhythm of product delivery or marketing methods, every node will be affected by production capacity. For example, there are many luxury brands, in 2019 the offer is 30% off, but now they have withdrawn the offer.
It can be seen that for many brands that are difficult to survive in 2019 and 2020, this change will definitely be an opportunity, how to seize how to use, has become the ability of each family to show. Inexperienced car companies are naturally helpless, but "old birds" like Dongfeng Peugeot, they know exactly what to do next.
Therefore, we can also see that throughout 2021, Dongfeng Peugeot has increased by 74% compared with 2020, with sales of 51,056 units. Of course, there are reasons for the cold business due to the epidemic in the first few months of 2020, but the rapid recovery in 2021 is the embodiment of this brand's foundation. Looking back, you will find that in each quarter, Dongfeng Peugeot has a high enough appearance rate.
For example, the main models of SUVs are 4008 and 5008, and Dongfeng Peugeot introduced the modified models in time and quickly listed them at the auto show. As a French high-quality medium-sized sedan, the 508L has added a plug-in hybrid version of PHEV, and in terms of price, it has a very high cost performance.
2008 as a niche model, then launched the "ONE" version, which means that the configuration is directly reduced to one, the price is only 97,000, the configuration is directly in line with the top match, because as a more personalized model, consumers can look at 2008 must be some aspects of attracting him, so do not let consumers in the configuration and cost performance entanglement, fully reflect the characteristics of Dongfeng Peugeot with the times - this is not common in the joint venture brand.
In addition, Dongfeng Peugeot is significantly closer to users in 2021, and the author has participated in The "Lion Powder" activity of Dongfeng Peugeot more than once offline. You know, fans of French cars have always been a force to be reckoned with in the circle of car fans, and the topic has always been very high. Dongfeng Peugeot's statement and measures to be close to users this time are also conducive to the stickiness of French car fans and the exposure on the Internet.
epilogue:
Therefore, from these points, we can see that Dongfeng Peugeot is not a fixed fish-touching enterprise, but a joint venture automobile enterprise that keeps pace with the times and always makes actions and changes, Toyota also expects that Sai Na will increase the price like Highlander, volkswagen seems to not know how to deal with the decline in sales now, only Dongfeng Peugeot, after the bottoming rebound, is full of morale and confidence, it is obvious that they should want to get back to the original status and posture.
Bun | Slope
Figure | network