Nowadays, with the development of society and the progress of science and technology, under the impact of the smart phone era, many functional machine giants have gradually declined, and not all old brands can replicate the success of Nokia and Samsung. Take the first domestic brand of the functional machine, Waveguide, which has won the first place in china for seven consecutive years, and now the market share is less than 1%. Comparing the past and the present, the situation is lamentable.
So, why did the former generation of "domestic machine emperors" fall to such a point as today? In the current situation, can waveguide still hope to make a comeback?
The waveguide situation is not what it used to be
Speaking of waveguides, not to mention the current post-00s, even those of us who are post-95s may not have heard of such a mobile phone brand. In fact, the reason why this situation occurs is mainly because the brilliance of the waveguide is too short. If you want to talk about the brilliance of the waveguide, then it is inseparable from the pager.
The name of the pager may be unfamiliar to many people, if you want to say that the BP machine may be more people understand, the shape of the pager is boxy, can receive numbers, Chinese characters, documents, notifications, etc., in the world of the seventies and eighties, if there is a pager around the waist, it may be able to instantly become the most beautiful boy on the street.
Bird's initial business was this kind of pager, and at that time, when the pager was all over the streets, Waveguide successfully developed and produced the first pure domestic pager. In 1993, the output value of a listed waveguide pager was as high as 21 million yuan. After that, the waveguide continued to work hard.
In 1998, when the number of 10,000 yuan households was still prevalent, the sales of waveguide pagers directly reached 220 million. Later, Bird founder Xu Lihua believed that the pager market may slowly decline, so he entered the functional machine.
Through independent research and development, through strong publicity means, both in the second and third-tier cities widely laid out, but also invited football teams and other stars to speak for themselves, relying on the advantages of quantity and popularity, in the functional machine market, Bird has become the first domestic mobile phone in the mainland, far more than Huawei, Xiaomi and other enterprises at that time.
However, since 2003, in the past 20 years, Bird mobile phones have lost money every year, and the net profit is only 108 million, an average of only 5.4 million per year. The market share has directly shrunk to 1%, and this 1% is still an elderly machine....
So, why did the former "domestic machine emperor" fall to such a point as it is today?
Why will a generation of "domestic machine emperors" go into decline
First of all, there is little investment in scientific and technological research and development
In 2020, Bird issued the third quarter of the financial report, from this financial report we can find that Bird's net profit reached 33.9206 million, an increase of 143.54% year-on-year. However, research and development expenses fell by 51.31% year-on-year. Originally, Waveguide's scientific research investment was not much, and now it has fallen by a full half.
At a time when scientific research funds are becoming less and less invested, it is not surprising that Waveguide will have the current situation.
Second, the waveguide's wrong development strategy
Huawei, Xiaomi, once also a functional machine, the reason why these companies can have such a strong strength in the era of smart machines, and these companies in 2008 under the impact of smart machines in a timely and correct transformation is very related. But does the waveguide have a timely transformation of the smart machine? Not really.
At that time, The development strategy of Waveguide was to directly change careers, develop real estate and automobiles, interlaced like a mountain, and Waveguide failed without suspense. Waveguide will now go down, a very important factor is not on the right path to develop intelligent machines.
Finally, the rise of domestic smartphone manufacturers
Of course, the waveguide will decline, and many of the mainland's smart phone manufacturers are also very related, since 2008, domestic smart phones mushroomed to the surface, in this case, the already backward waveguide mobile phone to think of today's fierce competition in the smart phone market to fight for a place, I am afraid it will be very difficult, no wonder their market share will shrink to 1%.
Waveguide mobile phone step by step to decline, in fact, there are both their own reasons, but also the factors of the general environment, then, for now, waveguide mobile phone future there is still hope for a comeback?
Is there any hope for a comeback for waveguides?
First of all, the smartphone market is highly competitive
As far as the actual situation is concerned, there is little hope for the comeback of waveguide mobile phones. Although in recent years, Waveguide has actually been involved in the field of smart phones, and even the waveguide L9 model of smart phones is also known as China's small Apple. However, the smartphone market is fiercely competitive today.
OPPO, vivo and other well-known, relatively strong enterprises can not create how brilliant achievements, at present almost all regressed to the waveguide of the elderly machine, if you want to make a comeback, if you want to continue to play your own popularity, I am afraid it will be very difficult.
Secondly, the current development of waveguides has not improved much
Waveguide wants at present there is no way to make a comeback, in fact, because the current development of waveguide has not made much progress, although there is the production of smart phones, but in general, today's waveguide is still based on the production of old people with low scientific and technological attributes. Moreover, in terms of scientific research investment, the waveguide is even more reduced. As far as the development of waveguides lacks stamina today, if you want to make a comeback, the hope may be really slim.
summary
Once the first domestic products, now the market share is not even 1%, the waveguide mobile phone will have today's end is actually to blame, but where the attention to smart machine, but fando in scientific research to spend more money, with the waveguide once such a huge influence, even if it can not reach the top of the "light of domestic goods", it will not be so obscure today.
In the future, I hope that the waveguide can turn back in time, keep up with the current advanced trend in time, become one of the representatives of domestic smart phones, and continue to become a fighter in mobile phones!