Since 2017, the mobile phone market has entered an unprecedented change, more and more brands perceive that the core technology is the main part of the future market competition, and because of this, the focus of the development of various brands has gradually changed from marketing strategies to the development of new technologies, of which vivo is a very good example. So in 2021, what innovations and technologies has this domestic technology giant brought? This starts in March of that year.
Front-facing image innovation and photochromic discoloration
In March 2021, vivo S9 series officially debuted in the public vision, in order to meet the needs of young consumers, vivo S9 series added two technologies of screen soft halo and micro-slit fill light, especially the application of micro-seam fill light, which greatly improved the user's selfie experience in the night scene. In addition to the need to reconsider at the design level, the volume of the two fill lights is also challenging the engineer's control of the internal structure stacking of the vivo S9 series, ensuring the lightness of the whole machine, while also making people full of more expectations for the future of the series.
It can be said that the vivo S series has always had its own unique views on the appearance design of mobile phones, so in the vivo S10 series, the industry's first photochromic technology has arrived. In simple terms, photochromic discoloration can make the vivo S10 series fuselage back cover change different colors in different lighting environments, greatly improving the playability, and ensuring that the machine has a more unique visual aesthetic. This technology completely breaks the pattern of a single color matching of smart phones, bringing a different kind of surprise to everyone.
A complete revolution in fingerprint and image stabilization
In mid-August, the iQOO 8 series was officially released, and in this series of models, it also brought two innovative technologies to enhance the user experience. The first is the ultrasonic 3D wide-area fingerprint technology jointly developed by Qualcomm, which increases the fingerprint recognition area of the iQOO 8 series to 578mm, and the unlocking speed reaches an astonishing 0.2 seconds, which greatly improves the human-computer interaction experience. In addition, this technology also realizes "one entry can be" and "wet hand can also be unlocked", with OriginOS Ocean's new lock screen system, but also from the interactive level to bring more possibilities.
In addition to performance, the iQOO digital flagship series of the image is becoming more and more obvious, in the iQOO 8 series, engineers have also made a new breakthrough in the field of image stabilization, bringing 360 degree horizon stabilization function, no matter how the photographer's mobile phone shakes, rotates, its picture display can remain horizontally stable. This feature adds more possibilities for the development of moving images and comprehensively enhances the user's shooting experience.
Self-developed chips have become a new path
With strong R & D capital as the foundation, vivo has also embarked on the road of self-developed chips, and the most intuitive embodiment is the birth of the V1 chip. As vivo's first professional image chip, its first launch was mounted on the body of vivo X70 series. As an excellent result of independent research and development, the V1 chip has a better combination with vivo's own image algorithm, which also makes the vivo X70 series have a more powerful throughput capability and night shooting performance. This is not only a comprehensive change in mobile imaging, but also the main research and development trend of major manufacturers in the future.
As a series of professional images, vivo X70 series also cooperates with ZEISS to bring many advanced technologies for mobile images, such as ultra-high-transmitted glass lenses, AOA dynamic optical calibration process, and the application of SWC coating technology, which not only greatly improves the purity of the shooting screen, but also effectively solves the problems of glare and ghosting. At the software level, the vivo X70 series also adds ZEISS Biotar portraits and ZEISS natural colors. More professional image performance also allows the series to win the key discourse in the field of mobile imaging in the mobile phone market.
Looking back on this year, Vivo's achievements in innovative research and development are really amazing. At the same time, after vivo officially entered the high-end market, it also established vivo central research institute in this year to ensure the steady progress of the future research and development process. For vivo and even the entire mobile phone industry, it is not easy to establish a high-end market, and because of this, vivo has continued to make innovations on the road of self-research, presenting a full score for its own 2021, and also laying a solid and powerful technical foundation for the future development of the brand.