The little year bids farewell to the old year, and the big drama welcomes the new year. On January 25, under the guidance of the Department of Industrial Development of the Ministry of Culture and Tourism, the National Peking Opera House and China Mobile Migu Company jointly created the opening drama "Dragon Phoenix Chengxiang" line staged seminar and the 2022 "Dragon and Phoenix Chengxiang" launch ceremony in Beijing.
"Dragon and Phoenix Chengxiang" line staged the opening ceremony
From January 25th to February 15th, the 5G+4K performance of "Dragon Phoenix Chengxiang" jointly produced by the National Peking Opera House and China Mobile Migu will reproduce the Spring Festival file, and the online performance will be broadcast on Platforms such as Migu Video, Migu Music, Migu Overseas Platform (Migu C), China Mobile Magic Hundred and 5G FUN Auditorium.
Cloud box, cloud shouting, cloud tipping, "5G Peking Opera Meta universe" a new chapter
During the Spring Festival last year, the National Peking Opera House and China Mobile Migu Company presented the classic Peking opera "Dragon Phoenix Chengxiang" for the first time in the form of 5G+4K line performance, creating the first example of the whole process of online broadcasting business model exploration, which generated a warm response in the industry. Approaching the Spring Festival of 2022, Migu Company and the National Peking Theatre have comprehensively upgraded the performance mode of "Dragon and Phoenix Chengxiang" on the basis of last year's successful cooperation.
Gao Zheng, director of the Department of Industrial Development of the Ministry of Culture and Tourism, said at the seminar that the "Dragon and Phoenix Chengxiang" studio project is a re-optimization and re-improvement on the basis of summarizing the practice of last year's performance. In his view, the "Dragon and Phoenix Chengxiang" line will continue to create a cultural atmosphere of "New Year's Day, Cloud Viewing Drama", and provide the people with a cultural feast that combines tradition and fashion during the Spring Festival.
Gao Zheng, Director General of the Department of Industrial Development of the Ministry of Culture and Tourism
Peking Opera has never stopped merging with new technologies. Wang Yong, president of the National Peking Theatre, said in his speech that the National Peking Opera House launched the "Dragon and Phoenix Chengxiang" performance hope to explore a development path of performance and establish a model model for performance. The performance of "Dragon and Phoenix Chengxiang" is no longer a simple online performance, but a world landscape of opera is constructed in cyberspace and even the future meta-universe space, breaking the barriers of time and space, and highlighting the permanence of artistic life and the eternity of artistic charm.
Wang Yong, president of the National Peking Theatre
At the seminar, Liu Xin, general manager of China Mobile Migu Company, introduced the three major upgrade characteristics of the "Dragon Phoenix Chengxiang" performance. The first is to continue to innovate the 5G+4K line stage broadcast mode of opera performance, integrate a variety of real-time interactive modes such as cloud boxes, cloud shouts, cloud tips, etc., bring you Zixi, the first sycophantian student of the National Peking Opera, and compose a new chapter of "5G Peking Opera Meta universe"; the second is to create a new model of scene-based social consumption of Peking Opera and launch the first "Cloud Opera Fan Festival"; the third is to open up a new pattern of "media communication" of Peking Opera culture at home and abroad, and help Chinese culture go global.
Liu Xin, general manager of China Mobile Migu Company
Internet + national essence, "in line with the realistic context, the effect is satisfactory"
In the keynote speech, Mo Yan, a writer and vice chairman of the China Writers Association, said that opera culture is an important part of China's traditional culture and has played an irreplaceable role in China's historical development, social progress and cultural development. Nowadays, the national essence art is introduced to the public through the Internet platform, which increases the absolute number of Peking Opera audiences and deepens the audience's understanding of Peking Opera art. For the National Peking Opera House and China Mobile Migu to promote the art of Peking Opera, Mo Yan believes that "it is in line with the realistic context and the effect is satisfactory." ”
Writer and vice chairman of the China Writers Association Mo Yan
When Mo Yan spoke, he fondly recalled his childhood", "opera impressions". "Why I have dreams of becoming a playwright has something to do with the drama I grew up watching. I have not only watched drama since I was a child, but I have also acted on stage since I was a child, and everyone knows that I am definitely playing a clown, definitely a negative role. When I was a child in the 60s, we could play the little bandits in "Wise Tiger Mountain" and the like, that is, the little fan in Shajiabang and so on. All in all, it is a small role that follows the dragon set running on it, and the makeup does not let others give it, directly from the bottom of the pot to touch a handful of ash to the face to complete, find a torn piece of clothing to the body. Such a theatrical experience and performance experience still leaves a good impression on me. ”
As the first writer in Chinese mainland to win the Nobel Prize in Literature, Mo Yan said to a writer whose main business is to write novels, "Opera creation or drama creation has always been a dream of mine, a real dream, a dream that began in childhood." I went to England the year before to Shakespeare's House, and this was my second visit, and I stood in front of the statue of Shakespeare and solemnly swore that I would strive to be a playwright in my lifetime. ”
Mo Yan told the surging news reporter that he did feel the difficulty in the process of writing opera. "Writing drama is to write dialogue, writing opera is really different, you have to write a singing segment, write a singing segment to rhyme, and there is a time limit, can not be like a novel, 500,000 can not finish writing 800,000, 800,000 can not write 1 million, now the network novel has 10 million words." The opera script can not exceed 15,000 words at most, my first draft of the script "Jinyi" wrote 34,000 words, and then the theater helped me to consult that the first problem is that it is too long, 34,000 words so many singing segments to perform at least 8 hours. So it's really painful to change the script, cut a paragraph, such a good singing section to cut it off, but there is no way, you have to do subtraction, the stage is the limit. We are to create beauty in the midst of limitations. ”
Technology empowerment, "online stage broadcast to expand the box office of theater performances"
The traditional Peking Opera repertoire "Dragon and Phoenix Chengxiang" is based on the 54th time of the "Romance of the Three Kingdoms": Wu Guo Tai Buddhist Temple to see the groom Liu Huangshu Dongfang Continued Good Couple. It is adapted by Mei Lanfang, Ma Lianliang, Qiu Shengrong, Yuan Shihai, Ye Shenglan and other artists who combined the original folding plays "Beauty Plan", "Ganlu Temple", "Hui Jingzhou" and "Lu Huadang", which is an auspicious and auspicious play that means auspicious and complete, and must be pointed out every New Year's Festival. The "Dragon and Phoenix Chengxiang" line was staged by Peking Opera performance artists Yu Kuizhi and Li Shengsu, and many famous and rookie artists in Liyuan co-starred, and also invited pu Cunxin, chairman of the Chinese Dramatists Association and artist, as a guide, and Professor Zhao Jingbo, director of the Peking Opera Research Institute, as a guide, to create a luxurious online national feast.
Yu Kuizhi and Li Shengsu said at the seminar that the broadcast of "Dragon and Phoenix Chengxiang" line will drive the entire Peking Opera art to have better promotion and development prospects in the new media era and the new era, create opportunities for young actors, cultivate more young audiences, and look forward to using the invisible wings of China Mobile Migu to make traditional arts continue to leap forward. "We will also take the lead and use our own actions to drive our peers around us, drive the fans and friends around us, and make efforts and contributions to the development of the cloud broadcasting industry together."
Peking Opera performance artist Yu Kuizhi
Peking Opera performance artist Li Shengsu
In his speech, Yu Kuizhi laughed and said that he was a relatively traditional and conservative person, "I am very slow to accept new technologies and new forms of communication." At the beginning, I also had a very narrow idea, will "Dragon Phoenix Chengxiang" have an impact on the box office of offline performances after it is broadcast online? Through this year's practice, I feel that my ideas are naïve. Online performances not only expanded the box office of our performances, but also the enthusiasm of the offline performance audiences, from 30% of the audience to 50% and 75%. As Captain Katsusu said, the young audience grew and chased us along. Some young viewers spent more than 50,000 yuan on air tickets last year, and the accommodation costs together cost more than 60,000 yuan, chasing this "Dragon and Phoenix Chengxiang" to go. ”
Yu Kuizhi said that after the first cloud performance, he received performance invitations from the United States, Britain, Italy, Portugal, Spain, including China's Hong Kong, Macao and Taiwan, "especially the National Peking Opera House troupe has performed in Taipei for 22 consecutive years, and many audiences in Taiwan are looking forward to the National Peking Opera Theater and the classic works of Peking Opera in the mainland of the motherland to perform there." Due to the epidemic, it has been separated for two years, this year has been three years, through online viewing, the messages sent by them made me very warm, and at the same time felt the power of communication. ”