As soon as the "Blue and White Porcelain" theme skin of "League of Legends" was launched, it triggered a heated discussion among players at home and abroad. This is the first skin series inspired by China's tangible cultural heritage in League of Legends, which combines the blue and white porcelain culture to design, integrate multiple traditional Chinese cultural elements, and have a distinct Chinese cultural color. At the same time, "League of Legends" uses its own and Jay Chou's influence to integrate the connotation of traditional culture into popular culture, awaken the public's desire to understand blue and white porcelain, make global players imperceptibly infiltrated by traditional Chinese culture, and make the game a carrier of cultural exchange.
The author | Zhang Wendong (Cultural Industry Review Author Group, Researcher of Sanchuanhui Cultural Tourism and Sports Research Institute)
Editor-in-chief | Lu Min (Assistant Researcher, Sanchuanhui Cultural Tourism and Sports Research Institute)
Edit the | peninsula
The source | Cultural Industry Review
The curtain plantain rained rapidly, and the azure color that was hazy in the smoke and rain outlined into the blue flowers on the surface of the plain embryo, after wandering for a thousand years, accompanied by Jay Chou's "Blue and White Porcelain" song in the form of the "League of Legends" series of skins, was once again active in front of people's eyes.
Invite the world to enjoy the beauty of blue and white flowers
Originality
On January 20, League of Legends released the trailer "Celadon Horror" for the Blue and White Porcelain series, which tells the story of the game character Izerel who fights against his opponents with Lax after accidentally summoning the Celadon Guardian Lisandro. On January 21, the "blue and white porcelain" theme skin was officially launched in the national costume (other national servers on January 26).
The "Blue and White Porcelain" series selects five heroes, Amumu, Izerell, Lax, Lisandro and Qianjue, and combines the heroes with the elements of the Chinese Zodiac on top of the original worldview to construct a new story of "justice" against "chaos".
The skins are designed with blue and white porcelain culture and incorporate a number of traditional Chinese cultural elements, such as zodiac signs, koi, floral intentions (plum blossoms, lotus flowers), traditional hair accessories and clothing, etc., with distinct Chinese cultural colors.
For example, Amumu, who is designed to be in the shape of a blue and white porcelain teapot, will appear landscape painting pattern after opening the big move, and when he returns to the city, the teapot shape will become a fragment, implying the peace of the years, Lisandra is dressed in a celadon cheongsam, with a lotus base, and will wrap himself into a blue and white porcelain pot when releasing the big move, all kinds of ingenuity, amazing.
In addition, as the skin of the same name as the song "Blue and White Porcelain" with its Brand Spokesperson Jay Chou in China, the "Blue and White Porcelain" series has carried out a series of related linkages with the songs. In the naming of the skin color, the different colors of the skin correspond to the words contained in the lyrics such as plantain, ink color, moon color, sandalwood, smoke and rain, glaze color, etc., which are subtle and gentle, showing poetry.
Hero Qianyu after opening the big move, a white and a blue two koi born under his feet, in addition to the corresponding lyrics "the white and blue koi, jumping at the bottom of the bowl", the two fish are intertwined with each other, resembling the Taoist yin and yang taiji fish pattern, its yin and yang are formed, and the recurring meaning is in line with the identity characteristics of the ghost in the hero's background story. And when the player uses the Izeriel blue and white porcelain skin to show the dance movements, they can hear a pleasant background music, which is the classic sentence "azure and other smoke and rain, and I am waiting for you" in "Blue and White Porcelain".
The beauty of blue and white
Many details and unique ingenuity allow players to not only appreciate the beauty of blue and white porcelain in the process of the game, but also use this as a medium to feel the charm of traditional Chinese culture. Many overseas netizens sighed after seeing this set of skins:
The unanimous praise at home and abroad has made the blue and white porcelain that has been passed down for thousands of years finally catch fire again!
The white glazed blue flowers are formed, and the flowers are clearly distinguished from the glaze. Blue and white porcelain, born in the Tang Dynasty, flourished in the Yuan. After the baptism of war and the change of dynasties, in the Yuan Dynasty, ancient ethnic minorities settled in the Central Plains, and all ethnic groups achieved great unification, and the continuation of traditional culture and art since the Tang and Song dynasties tended to be flat.
As the infiltration of the independent artistic ideas of the Yuan culture, the Yuan Qinghua has greatly changed the subtle and restrained style of traditional porcelain, giving people a concise pleasure with distinct visual effects, and pushing the qinghua art to the peak with its atmospheric and heroic spirit.
The pen is simple, but there is a kind of luxury from the inside out, the tone is simple, but there is a kind of brilliance that cannot be depicted. In the history of Chinese porcelain, the emergence of blue and white porcelain is an important symbol in the development stage from white porcelain to colored porcelain, and is the most successful representative of underglaze color, which can be called the most prestigious "national porcelain" in China. Even when the first letter of the word "china" in porcelain is capitalized, the meaning is Chinese.
As an outstanding representative of porcelain, blue and white porcelain itself is a witness to cultural exchanges, which is not only Chinese likes themselves, but also very recognized by foreigners. The Arab region regards the yuan blue flower as a treasure, and the "clark porcelain" that is popular in Europe is also a blue flower. The ever-evolving blue and white porcelain spreads along the rivers and is highly sought after through the Silk Road.
"League of Legends" launched blue and white porcelain skins for players around the world, which is not only the embodiment of cultural self-confidence, but also a new cultural sea.
The beauty of blue and white is not only the beauty of the picture, but also the allegorical and symbolic system of culture, as a symbol of Chinese culture, it is an aesthetic consensus passed down from generation to generation. Therefore, "League of Legends" launched a co-creation activity to protect the theme of blue and white porcelain culture around the new skin, so that blue and white porcelain once again influenced the aesthetics of the public in a popular posture.
Innovative development of traditional culture
Majestic China has a long history and rich cultural resources, but how to make cultural resources come alive and achieve new development in the new era has always been the direction explored by the cultural industry. The popularity of the "Blue and White Porcelain" theme skin of "League of Legends" provides a certain reference for the innovative development of traditional culture in the new era.
Join hands with Jay Chou to inject the vitality of the times into traditional culture
Although many people are neutral to Jay Chou's singing voice, it is undeniable that as a top singer in the Chinese music scene, Jay Chou has led a mixed singing method that combines Chinese cultural heritage and Western hip-hop rap culture, setting off a popular style of elegant and popular appreciation.
"From the time I first debuted, I had such a recognition, that is, these rap cultures abroad, in fact, their lyrics are relatively dark. I like this kind of music, but I don't like this kind of content. Adhering to this idea, Jay Chou drew inspiration from traditional culture and created high-quality classic works such as "Huo Yuanjia", "Orchid Pavilion Preface", "Blue and White Porcelain", forming a unique Chinese style song style.
As a veteran player of league of legends, he became the star summoner of "League of Legends" in 2015, and in 2020, he officially announced that he became the brand spokesperson of "League of Legends" in China, and he played his own advantages and created a Chinese brand theme song "Hero" for "League of Legends".
Jay Chou has become a spokesperson for the national style in recent years, and League of Legends, as a popular game product in the world, its global cooperation with Jay Chou means that the brand recognizes Chinese culture and explores a new angle for the external output of traditional culture.
On January 21, the blue and white porcelain theme skin was officially launched, Jay Chou posted in INS, praising the good taste of "League of Legends", inviting players from all over the world to enjoy his Chinese style song "Blue and White Porcelain" in the game, the next day the topic # Jay Chou Kwa League of Legends Taste Good # on Weibo hot search ninth place, the reading volume exceeded 80 million, a large number of overseas player users for the first time through LOL to know the national style song "Blue and White Porcelain".
With the help of its own and Jay Chou's influence, "League of Legends" cleverly uses the communication effect of popular music, integrates the connotation of traditional culture into popular culture, awakens the public's desire to understand blue and white porcelain, and then enhances the willingness to inherit traditional culture and taps new vitality for the dissemination of traditional culture. So that players can subtly be immersed in traditional Chinese culture and feel the charm of traditional culture.
Accumulate thick and thin, deeply cultivate traditional culture
Accumulating thick and thin, adhering to its continuous deepening of the field of traditional culture, and ensuring its own content production capabilities are what "League of Legends" has been doing. Cultural innovation cannot be achieved overnight, and the success of the "Blue and White Porcelain" theme skin of "League of Legends" is due to the previous deep cultivation in the field of traditional culture. "League of Legends" has launched Chinese style skins many times, whether it is the Three Kingdoms series, the Legend of the Jade Sword, the Mountain and Sea Scroll, the Divine Dragon Venerable or a number of sets of Spring Festival age skin series, which are deeply loved by Chinese players and global players. And "League of Legends" is also because of this emphasis on traditional culture and long-term accumulation that it has ushered in the popularity of today's "blue and white porcelain" theme skin.
The manifestation of traditional culture in "League of Legends" has never been blindly rigid, but under the original world view, combined with its own hero settings and attributes, it skillfully integrates the common places together, and shows traditional culture in its own unique way, so that traditional culture and game forms collide together to revitalize the times.
In addition, "League of Legends" is also quite ingenious in the promotion of blue and white porcelain culture. At the LPL Professional League, the commentators have changed into the traditional costumes of the blue and white porcelain theme, and the "LPL Blue and White Porcelain National Style Women's Group" makeup photo was released, which triggered another hot discussion among public users about the "blue and white" element, and landed on the twenty-seventh place in the Weibo hot search. On the live broadcast of the event that night, the host Yu Shuang walked to the front of the stage wearing a cheongsam and an umbrella, which triggered all the users who love league of legends e-sports to spontaneously discuss the confident beauty of blue and white porcelain, and more and more young people began to know blue and white porcelain and understand blue and white porcelain because of games and e-sports.
Give full play to the advantages of game media to help the spread of traditional culture
In the old days, the carriages and horses were slow, but today's world is busy. In the rapid development of modern lifestyles, traditional Chinese culture is too far from the times and too far from daily life, and it seems to have long been ignored and forgotten by young people. But in fact, young people do not dislike traditional culture, but it is difficult to access in life and lack opportunities for experience. In fact, the charm of culture has never diminished with the passage of time, it just needs a new way to meet young people.
Ai Media Consulting once did a survey in March 2020, and the data showed that players under the age of 30 (post-90s) accounted for half of the entire mobile game user group, of which players under the age of 24 accounted for 20.6%. Video games naturally have the attributes of "interaction" and "participation", so for traditional cultures that are increasingly lacking attention, games are a good medium for traditional culture to return to the public eye.
For League of Legends, the value of traditional culture is first reflected in Chinese gamers. The large group of Chinese players is undoubtedly very familiar with and loves traditional culture, and they also hope that the characters, skins, scenes and characters in the game that they control have Chinese elements - this is a sense of belonging of Chinese players, and players are willing to pay for games that are sincerely combined with traditional Chinese culture.
In addition to this, games are one of the most common forms of entertainment in this era, which means that games are also an important channel for cultural output. In particular, League of Legends is currently one of the most popular multiplayer online tactical competitive games on the PC side in the world. Its combination with traditional culture can not only reawaken most people's interest and love for traditional culture, but also make it easier for foreign people who have not understood And stereotyped China than official propaganda reports, starting from a small blue and white porcelain skin, seeing a different China, subtly changing their inherent impressions and promoting Chinese culture to the world.
epilogue
From the heated discussion of the players' "blue and white porcelain" series of skins, it is not difficult to see the unique charm of the combination of games and traditional culture. The provenance of skin details, the background of music, the setting of each hero, the hidden Easter eggs... "League of Legends" through the integration of traditional culture, so that the game becomes a high-quality carrier of cultural exchange, allowing players to start from the skin, in a unique world view to pursue character stories and artistic achievements, and gradually complete the intake and sublimation of traditional culture.
That touch of azure, through the leisurely time, once again made the world amazing.
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